Upload
loki
View
84
Download
0
Tags:
Embed Size (px)
DESCRIPTION
May, Eman , Sherry VESL Speaking. General Introduction. - PowerPoint PPT Presentation
Citation preview
May, Eman, SherryVESL Speaking
General IntroductionThe Coca-Cola Company is an American multinational
beverage corporation and manufacturer, retailer and
marketer of non-alcoholic beverage concentrates and
syrups, which is headquartered in Atlanta, Georgia.
Coca-Cola currently offers more than 500 brands in
over 200 countries or territories and serves over 1.7
billion servings each day.
Location
Company President
Muhtar Kent (1952- )
• 1978: Join Coca-Cola Company in Atlanta
• 1985: General Manager of Coca-Cola Turkey and Central Asia
• 1989: President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International
• 1995: Managing Director of Coca-Cola Amatil-Europe
• 1999: President and CEO of the Efes Beverage Group
• 2005: COO• 2006: CEO
Employee: 90,500(2008,worldwide) 140,000(2010,worldwide)
Detail Information
SalesUnited States
Mexico, India, Brazil, Japan and the People's Republic of China
Rest of the world
37%
42%20%
Revenue: US$ 48.01 billion (2012)
Brief History 1886-1892: Atlanta Beginnings
1893-1904: Beyond Atlanta
1905-1918: Safeguarding the brand
1919-1940: The woodruff legacy
1941-1959: The war and its legacy
1960-1981: A world of customers
1982-1989: Diet coke are New Coke
1990-Now: New Market and Brands
Major Products
Success Factors of Coca-Cola
Marketing
Advertisement
Support organizations
Sponsoring sports activities
Opinions
Good Things
• Water Stewardship
• Healthy and Active Lifestyles
• Community Recycling
• Education
Interesting facts1. In 1985, became the first soft drink in space
2. The second most widely understood term in the world, after
‘ok’
3. Help cure jellyfish stings.
4. Used as a cleaning solution.
5. Clean toilet.
6. Got gum in your hair, rinse it.
THANK YOU