Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007

Mary Lou Roberts

BASICS OF SOCIAL MEDIABASICS OF SOCIAL MEDIA

November 2007

Mary Lou Roberts

WHAT DOES “SOCIAL MEDIA” MEAN TO YOU?

January 2009

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Mary Lou RobertsNovember 2007

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WHERE WE’VE BEEN -THE MASS MEDIA MODEL

Mary Lou RobertsNovember 2007

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WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

Mary Lou Roberts

WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

March 2008

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Mary Lou Roberts

SOCIAL MEDIASOCIAL MEDIA

November 2007

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Discussion Boards/ Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites Direct Feedback (Solicited) Blogs RSS Social Networks Personalized Search (Tags or Search-Engine Powered) Wikis and Other Collaboration Tools Podcasts Virtual Worlds “Mash Up”

“Web 1.0”

“Web 2.0”

Mary Lou Roberts

KEY STRATEGY ELEMENTS

January 2009

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Mary Lou Roberts

The Semantic Web???

WEB 3.0 ???

March 2008

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March 20089

http://www.youtube.com/watch?v=T0QJmmdw3b0

Mary Lou Roberts

THE PRO

March 2008

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http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/

Mary Lou Roberts

and THE CON

March 2008

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However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.

http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/

Mary Lou Roberts

A B2C BRAND MARKETER’S VIEW

January 2009

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http://adage.com/brightcove/single.php?title=1548122816

Mary Lou Roberts

INSIGHTS FROM B2B MARKETERS

January 2009

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http://www.btobonline.com/apps/pbcs.dll/section?category=best2008-video

Mary Lou Roberts

WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS?

January 2009

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Mary Lou Roberts

• Many-to-Many• Continuous Interaction• Open/Transparent• Consumer Chooses Content• Marketer Must Provide Content

– On Demand– With Permission

November 2007

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NEW APPROACH

Mary Lou RobertsNovember 2007

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AN INTERACTIVE VISION

LISTEN

ENGAGE

Mary Lou Roberts

FOR 2009?

January 2009

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http://www.imediaconnection.com/content/21682.asp