MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly...

Conscious Solutions

http://www.conscious.co.uk/presentations

MARKETING in a

SOCIAL AGE

Conscious Solutions

http://www.conscious.co.uk/presentations

Maslow’s New Hierarchy of Needs &

Lingo Bingo

Conscious Solutions

http://www.conscious.co.uk/presentations

Social Media Engagement Model

Unengaged Highly

Engaged

Un Targeted

Highly Targeted

CONNECT

BROADCAST

CONVERSE

SHARING

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

Social advertising

Conscious Solutions

http://www.conscious.co.uk/presentations

Local Marketing & Advertising

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

How to get content?

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

5.8%

15.5%

21% 18.3%

9.8%

6.9% 14.7%

8.4%

Moz - 2014 Local Search Ranking

Factors

Conscious Solutions

http://www.conscious.co.uk/presentations

Different search radius per

keyword

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

Use a map from Google My

Business

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

Schema data

Conscious Solutions

http://www.conscious.co.uk/presentations

Mobilegeddon +

171 days

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

This is why you need to care

34% of all website traffic

Conscious Solutions

http://www.conscious.co.uk/presentations

14 sensors…yes FOURTEEN!

Accelerometer

Gyroscope

Magnetometer

Barometer

Proximity

Light sensor

Touch screen

GPS

Wifi

Bluetooth

Microphone

NFC:Near Field

Camera: Front

Camera: Back

Conscious Solutions

http://www.conscious.co.uk/presentations

Google Now – anyone use it?

Conscious Solutions

http://www.conscious.co.uk/presentations

Wow…what a shift in usage

amount & device!

Conscious Solutions

http://www.conscious.co.uk/presentations

38% searched at least 1 time per month

on mobile

Conscious Solutions

http://www.conscious.co.uk/presentations

50% use a browser. 40% use

maps

Conscious Solutions

http://www.conscious.co.uk/presentations

Responsive v Standalone Mobile

Conscious Solutions

http://www.conscious.co.uk/presentations

100.0

30.0

22.5

7.5

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

All Mobile Brand Non Brand

% of Searches

What is the likely impact on your

website?

Conscious Solutions

http://www.conscious.co.uk/presentations

Conscious Solutions

http://www.conscious.co.uk/presentations

The Hierarchy of Belief

Conscious Solutions

http://www.conscious.co.uk/presentations

So how do we make a video

David?

Conscious Solutions

http://www.conscious.co.uk/presentations

‘scopes up!

Conscious Solutions

http://www.conscious.co.uk/presentations

So, who’s doing it well?