Marketing The Brand Called You! Marketing The Brand Called You! You & Your Career You & Your...

Marketing“The Brand Called You!”

Marketing“The Brand Called You!”

You & Your Career

You & Your Career

You & Your Career

You & Your Career

A 4-Stage Marketing

Plan:

A 4-Stage Marketing

Plan:

You & Your Career

You & Your Career

Understanding Yourself as a Product

Understanding Yourself as a Product

You & Your Career

You & Your Career

Understanding Yourself as a Product

Understanding Yourself as a Product

Understanding the Marketplace

Understanding the Marketplace

You & Your Career

You & Your Career

Understanding Yourself as a Product

Understanding Yourself as a Product

Understanding the Marketplace

Understanding the Marketplace

Increasing Your Market Value

Increasing Your Market Value

You & Your Career

You & Your Career

Understanding Yourself as a Product

Understanding Yourself as a Product

Understanding the Marketplace

Understanding the Marketplace

Increasing Your Market Value

Increasing Your Market Value

Bringing Your “Product” to Market

Bringing Your “Product” to Market

Understanding Yourself as a Product

Understanding Yourself as a Product

“T-I-G-E-R” T = Talents I = Interests G = Goals E = Experiences R = Resources

“T-I-G-E-R” T = Talents I = Interests G = Goals E = Experiences R = Resources

Understanding Yourself as a Product

Understanding Yourself as a Product

T = Talents T = Talents What are you good at? What do you like to do? What would you like to be able to do well?

What are you good at? What do you like to do? What would you like to be able to do well?

Understanding Yourself as a Product

Understanding Yourself as a Product

I = Interests I = Interests Related to Talents Related to Talents

What do you like? What are you good at? What would you like to know more about?

What do you like? What are you good at? What would you like to know more about?

Understanding Yourself as a Product

Understanding Yourself as a Product

G = Goals G = Goals “When you don’t know where you’re going, any road will take you there.” Set Long-Term Goals Set Short-Term Goals Have a Regular Review

“When you don’t know where you’re going, any road will take you there.” Set Long-Term Goals Set Short-Term Goals Have a Regular Review

Understanding Yourself as a Product

Understanding Yourself as a Product

E = Experiences E = Experiences Every experience can be a résumé builder. Write Your Résumé Now! Review During Step 3 - Increasing Your Market Value

Every experience can be a résumé builder. Write Your Résumé Now! Review During Step 3 - Increasing Your Market Value

Understanding Yourself as a Product

Understanding Yourself as a Product

R = Resources R = Resources Education & Experience Family Friends Friends of the above

“Don’t send nobody nobody sent.”

Education & Experience Family Friends Friends of the above

“Don’t send nobody nobody sent.”

Understanding The MarketplaceUnderstanding The Marketplace

“Creative Destruction” “Creative Destruction” High-Growth Categories

New Companies Emerging Markets

“Learn” your own market Top Companies Hot New Companies

High-Growth Categories New Companies Emerging Markets

“Learn” your own market Top Companies Hot New Companies

Remember Him?

Remember Him?

Increasing Your Market ValueIncreasing Your Market Value

Four Key Areas: Making the Most of Your Degree Internships & Summer Jobs Networking Extras

Four Key Areas: Making the Most of Your Degree Internships & Summer Jobs Networking Extras

Increasing Your Market ValueIncreasing Your Market Value

Making the Most of Your Degree Making the Most of Your Degree Take the Right Courses The Right Minor with your Major Get Involved & Volunteer Student Ad Competitions

Take the Right Courses The Right Minor with your Major Get Involved & Volunteer Student Ad Competitions

Increasing Your Market ValueIncreasing Your Market Value

AAF/NSAC American Ad Federation/National Student Advertising Competition 2009 - Student Drinking - St. Bonaventure University AAF Team

AAF/NSAC American Ad Federation/National Student Advertising Competition 2009 - Student Drinking - St. Bonaventure University AAF Team

Get involved

with your school’s

AAF team!

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Increasing Your Market ValueIncreasing Your Market Value

Internships & Summer Jobs Internships & Summer Jobs Real World Experience They Differentiate You They Get You Connected Can’t Find One? Create Your Own! They Demonstrate Initiative

Real World Experience They Differentiate You They Get You Connected Can’t Find One? Create Your Own! They Demonstrate Initiative

Increasing Your Market ValueIncreasing Your Market Value

Networking Networking Find a Mentor Get to know “Important Others”

Stay in touch Build your database

Look for People You Can Learn From

Find a Mentor Get to know “Important Others”

Stay in touch Build your database

Look for People You Can Learn From

Increasing Your Market ValueIncreasing Your Market Value

Extras Extras Interview Extras

Letters & Testimonials Produced Work - Examples/Photos

Building Your “Book” An Advanced Degree

Interview Extras Letters & Testimonials Produced Work - Examples/Photos

Building Your “Book” An Advanced Degree

Bringing Your “Product” to Market

Bringing Your “Product” to Market

A Quick Checklist: A Quick Checklist:

Your Campaign! Your Campaign!

Your Résumé… and more! What’s your “Story?” Your Market

Your Résumé… and more! What’s your “Story?” Your Market

Bringing Your “Product” to Market

Bringing Your “Product” to Market

Your Résumé Your Résumé

Flashy! Flashy!

Functional… or Functional… or

Any Extras? Any Extras?

Bringing Your “Product” to Market

Bringing Your “Product” to Market

Your “Story” Your “Story” “The Elevator Test”

Could you tell your story in a short elevator ride?

What’s the “Hook?”

“The Elevator Test” Could you tell your story in

a short elevator ride?

What’s the “Hook?”

Look for “Market Match-ups” Skills Region Category Company Connections

Look for “Market Match-ups” Skills Region Category Company Connections

Bringing Your “Product” to Market

Bringing Your “Product” to Market

Your Market Your Market

Bringing Your “Product” to Market

Bringing Your “Product” to Market

Your Campaign: Your Campaign:

You Can Do It! You Can Do It!

Putting it together Target, Contact, Follow-up Follow-up Your Follow-up

Putting it together Target, Contact, Follow-up Follow-up Your Follow-up

The Brand Called You!

The Brand Called You!

You’re a Brand, Too You’re a Brand, Too

Find Your Strengths Find Your Strengths

The Brand Called You!

The Brand Called You!

You’re a Brand, Too You’re a Brand, Too

Find Your Strengths Find Your Strengths Understand Your Market Understand Your Market

The Brand Called You!

The Brand Called You!

You’re a Brand, Too You’re a Brand, Too

Find Your Strengths Find Your Strengths

Build Your Benefits Build Your Benefits

Understand Your Market Understand Your Market

The Brand Called You!

The Brand Called You!

You’re a Brand, Too You’re a Brand, Too

Find Your Strengths Find Your Strengths

Go To Market Go To Market

Build Your Benefits Build Your Benefits

Understand Your Market Understand Your Market

And one more thing…And one more thing…

Don’t expect everything to come from the job

Some of it may be…

Don’t expect everything to come from the job

Some of it may be…

Quaternary Economic Activity

Quaternary Economic Activity

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Good Luck!Good Luck!

Remember…

“Fortune favors the prepared mind.”

Remember…

“Fortune favors the prepared mind.”