MARKETING & SALES CONS 7820 Professional Business Management COW 5

MARKETING & SALESCONS 7820 Professional Business Management COW 5

MARKETING POSITION

High Quality Container Home – High Value

Low Cost Compared to Typical Holiday Home

Quicker Turnaround Than Traditional Construction Methods

BRAND

Container Living Solutions - CLS High Quality, Affordable Alternative To Traditional NZ Holiday

Home

Complete Package

Quick & Easy Process – Hassle Free

Buy Into The Kiwi Holiday House Dream At An Affordable Price

Now Everyone Can Afford To Live The Kiwi Dream

PACKAGE

Building Consent & Planning Process

Architecturally Designed

Customised To Suit Client’s Needs

Delivered To Site Ready To Move Into

Deliver Both Alterations To The Structural And Interior Fit Out

Locally Sourced Materials & Products

Made in NZ

SELLING PROPOSITION

Affordable, Transportable, Hassle Free Holiday Home

SELLING OUR PRODUCT

Internet – Website based

Social Media

Real Estate Agencies

Home Show

Architectural Magazines

Home & Living Magazines

PROMOTIONAL TACTICS

Container Mascot

Advertise At Local Surf Clubs

Social Media Avenues

Apply For Architectural Awards

Advertise, Signage & Provide Information In Prominent Holiday Spots

OPERATIONSCONS 7820 Professional Business Management COW 5

PEOPLE

Project Manager / QS

Admin / Accounting

SUBCONTRACTORS

Transportation Services

Engineer Consultants

Architect Consultants

Plumbing & Electrical Subcontractors

Container Supplier

Marketing Company

Appliance Supplier

Fit Out Team – Carpentry / Cabinetry / Upholstery Skills

PREMISES

Portal Framed Factory With Hoisting Facilities

4 Stage Production Line Process

Staff Offices

TECHNOLOGY SYSTEMS

Computers

BIM & CAD Software

Cell Phones

Computer Aided Manufacturing Equipment

Costing / Measuring Software

Programming Software

PRODUCTION EQUIPMENT

4 Stage Production Line

1st Stage – Container Preparation And Structural Alterations

2nd Stage – Framing And Services 1st Fix

3rd Stage – Completion Of Fit Out, Services 2nd Fix

4th Stage – Finishes, Flooring & Appliances

KNOWLEDGE MANAGEMENTCONS 7820 Professional Business Management COW 5

CRITICAL KNOWLEDGE

Understanding Market Conditions

Costs

Manufacturing Process

Constraints / Limitations Of Building With Containers

Building Consents And Planning Process

Local Territory Rules & Regulations

Project Management Skills

Financial Management Skills

Availability Of Local Materials & Products

EXPLICIT KNOWLEDGE MANAGEMENT

Cloud Based Server With Standard Templates, Procedures, Health & Safety & Specific Job Information Available For All Staff To Access

Cloud Based Storage For Specific Job Documents That Are Accessible To Consultants And Subcontractors

QA Procedures To Be Signed Off Before They’re Dispatched

TACIT KNOWLEDGE MANAGEMENT

Monthly Financial Reviews

Weekly Operations Meeting Discussing Current And Upcoming Projects

PM to coordinate delivery of project specific information to project team

Client To Be Updated On Progress of Project

RISK MANAGEMENTCONS 7820 Professional Business Management COW 5

POTENTIAL RISKS

Weather tightness

Durability

Lack of Sales

Finance

Economy Cycle

Compliance Issues

Insulation Issues

Transportation

Sub-Contractors

Defects

Customer Dissatisfaction

Sales Price Increasing Due To Fluctuating Costs

Finance

TOP 5 RISKS

1. Downturn in the Economy

2. Sale Prices

3. Number of Sales

4. Finance

5. Compliance Issues

RISK MITIGATION

Economy – developing our operational capacity to allow for other enterprises that may suit an economic downturn. For example, rental of our manufacturing plant (warehouse space, gantry), spaces for storage, rental of containers.

RISK MITIGATION

Sale Prices – By entering into long-term partnership with suppliers and manufacturers to ensure best market prices are sustained

RISK MITIGATION

Number of Sales – Strategic marketing initiatives which match the operations current capacity during the current enconomic cycle

RISK MANAGEMENT

Finance –

RISK MANAGEMENT

Compliance Issues – Familiarity with local territory rules and regulations. Design specific projects to meet these requirements