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MARKETING & SALESCONS 7820 Professional Business Management COW 5
MARKETING POSITION
High Quality Container Home – High Value
Low Cost Compared to Typical Holiday Home
Quicker Turnaround Than Traditional Construction Methods
BRAND
Container Living Solutions - CLS High Quality, Affordable Alternative To Traditional NZ Holiday
Home
Complete Package
Quick & Easy Process – Hassle Free
Buy Into The Kiwi Holiday House Dream At An Affordable Price
Now Everyone Can Afford To Live The Kiwi Dream
PACKAGE
Building Consent & Planning Process
Architecturally Designed
Customised To Suit Client’s Needs
Delivered To Site Ready To Move Into
Deliver Both Alterations To The Structural And Interior Fit Out
Locally Sourced Materials & Products
Made in NZ
SELLING PROPOSITION
Affordable, Transportable, Hassle Free Holiday Home
SELLING OUR PRODUCT
Internet – Website based
Social Media
Real Estate Agencies
Home Show
Architectural Magazines
Home & Living Magazines
PROMOTIONAL TACTICS
Container Mascot
Advertise At Local Surf Clubs
Social Media Avenues
Apply For Architectural Awards
Advertise, Signage & Provide Information In Prominent Holiday Spots
OPERATIONSCONS 7820 Professional Business Management COW 5
PEOPLE
Project Manager / QS
Admin / Accounting
SUBCONTRACTORS
Transportation Services
Engineer Consultants
Architect Consultants
Plumbing & Electrical Subcontractors
Container Supplier
Marketing Company
Appliance Supplier
Fit Out Team – Carpentry / Cabinetry / Upholstery Skills
PREMISES
Portal Framed Factory With Hoisting Facilities
4 Stage Production Line Process
Staff Offices
TECHNOLOGY SYSTEMS
Computers
BIM & CAD Software
Cell Phones
Computer Aided Manufacturing Equipment
Costing / Measuring Software
Programming Software
PRODUCTION EQUIPMENT
4 Stage Production Line
1st Stage – Container Preparation And Structural Alterations
2nd Stage – Framing And Services 1st Fix
3rd Stage – Completion Of Fit Out, Services 2nd Fix
4th Stage – Finishes, Flooring & Appliances
KNOWLEDGE MANAGEMENTCONS 7820 Professional Business Management COW 5
CRITICAL KNOWLEDGE
Understanding Market Conditions
Costs
Manufacturing Process
Constraints / Limitations Of Building With Containers
Building Consents And Planning Process
Local Territory Rules & Regulations
Project Management Skills
Financial Management Skills
Availability Of Local Materials & Products
EXPLICIT KNOWLEDGE MANAGEMENT
Cloud Based Server With Standard Templates, Procedures, Health & Safety & Specific Job Information Available For All Staff To Access
Cloud Based Storage For Specific Job Documents That Are Accessible To Consultants And Subcontractors
QA Procedures To Be Signed Off Before They’re Dispatched
TACIT KNOWLEDGE MANAGEMENT
Monthly Financial Reviews
Weekly Operations Meeting Discussing Current And Upcoming Projects
PM to coordinate delivery of project specific information to project team
Client To Be Updated On Progress of Project
RISK MANAGEMENTCONS 7820 Professional Business Management COW 5
POTENTIAL RISKS
Weather tightness
Durability
Lack of Sales
Finance
Economy Cycle
Compliance Issues
Insulation Issues
Transportation
Sub-Contractors
Defects
Customer Dissatisfaction
Sales Price Increasing Due To Fluctuating Costs
Finance
TOP 5 RISKS
1. Downturn in the Economy
2. Sale Prices
3. Number of Sales
4. Finance
5. Compliance Issues
RISK MITIGATION
Economy – developing our operational capacity to allow for other enterprises that may suit an economic downturn. For example, rental of our manufacturing plant (warehouse space, gantry), spaces for storage, rental of containers.
RISK MITIGATION
Sale Prices – By entering into long-term partnership with suppliers and manufacturers to ensure best market prices are sustained
RISK MITIGATION
Number of Sales – Strategic marketing initiatives which match the operations current capacity during the current enconomic cycle
RISK MANAGEMENT
Finance –
RISK MANAGEMENT
Compliance Issues – Familiarity with local territory rules and regulations. Design specific projects to meet these requirements