Marketing n a Dime. Marketing on a Dime 2 What is Marketing?

Marketing n a Dime

Marketing on a Dime

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What is Marketing?

Marketing on a Dime

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Marketing is everything!

Product

Promotion

Price

Public Relations

Branding

Distribution

Service

Research

Marketing on a Dime

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Authentic Marketing

“It’s not the art of selling what you make, it’s knowing what to make.”

Philip Kotler

Marketing on a Dime

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Know Your Business

What do we do better than anyone else?

How do we make decisions on content?

What do readers “look like?”

What do readers expect from us?

What is your true market opportunity?

Marketing on a Dime

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Target Your Efforts/Message

Who are you going to target?

Retention vs. Acquisition

What do you want to say?

Marketing on a Dime

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Don’t Believe Everything You Think

Challenge everyone and everything

Inspect what you expect

Marketing on a Dime

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10 Ideas for

Marketing n a Dime

Marketing on a Dime

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1. Use Project Plans

Involve all key stakeholders

Create task lists with dates

Remember post mortems

Marketing on a Dime

2. Internal Marketing

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Everyone is an ambassador

Spread the word

Get them involved

Marketing on a Dime

3. Keep Your Eyes Open

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Collect direct mail

Connect with other industries

Join marketing groups

Anticipate trends

Marketing on a Dime

4. Talk to Your Readers

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Readers panel

Focus groups

Call center

Surveys

Intercept Studies

Marketing on a Dime

5. Engage Your Readers

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Make the Most of…

Record on the Road

Travel Photo Contest

Top 5

Marketing on a Dime

6. Maximize Relationships

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Internal

Advertisers

Subscribers/readers

Marketing on a Dime

7. Public Relations

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Invest in this!

Create a buzz!

Take credit for what you do.

Marketing on a Dime

8. Visibility Marketing

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Get your brand everywhere

Marketing on a Dime

9. Event Marketing

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Create your own

Join others

Marketing on a Dime

10. No One of Us is as Smart as All of Us

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Ideation sessions

*Let’s test this!

Marketing on a Dime

Michele Marquis

Vice President, Consumer Sales, Circulation & Marketing

The Record & Herald News

150 River Street

Hackensack, NJ 07601

201-646-4290

Marquis@northjersey.com19

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