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7/30/2019 marketing mix in automobile industry
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MARKEETING MIX IN
AUTOMOBILE INDUSTRY
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OBJECTIVES OF THE STUDY
To find out the present status of the automobile industry.
To study the martket research of the automobile industry.
To study the distribution and markeeting strategies adopted by automobile
industry.
To enhance our analytical skills in the field of practical application ofmarkeeting.
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RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information
on a specific topic. In fact, research is an art of scientific investigation. It is the
pursuit of truth with the help of studies, observation, comparison and
experiment. In short the search for knowledge through objective and
systematic method of finding solution to a problem is research.
Research design used in this project is Exploratory research and I have
collected primary data through interaction with the people I have visited and
I have collected data from them
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LIMITATIONS OF THE STUDY
Time constraints
Budget constraints
Difficulty in comparison
Based on past financial data
Sources of information is limited
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MARKEETING MIX
Markeeting mix is set of correlated tools that work together to achieve
companys objectives .
SEVEN PS OF MARKEETING MIX ARE:-
PRODUCT
PRICEPLACE
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE
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MARKET SHARE OF KEY PLAYERS IN 2006-07
KEY PLAYERS IN 2006-07 PERCENTAGE
HERO HONDA 42%
BAJAJ 27%
TVS 19%
HMSIL 9%
OTHERS 3%
0% 20% 40% 60%
HERO
HONDA
BAJAJ
TVS
HMSIL
OTHERS
PERCENTAGE
PERCENTAGE
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MARKET SHARE OF KEY PLAYERS IN 2010-11
MARKET SHARE IN 2010-11 PERCENTAGE
HERO HONDA 37%
BAJAJ 29%
TVS 19%
HMSIL 10%
OTHERS 5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
PERCENTAGE
PERCENTAGE
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BREAK UP OF 2 WHEELER INDUSTRY BY SEGMENT
SEGMENT IN 2 WHEELER INDUSTRY PERCENTAGE
MOTORCYCLES 83%
SCOOTERS 12%
MOPEDS 5%
0% 50% 100%
MOTORCYCLES
SCOOTERS
MOPEDS
PERCENTAGE
PERCENTAGE
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MARUTI SUZUKIS SALE OF THEIR DIFFERENT MODELS IN 2010-11
DIFFERENT CARS OF MARUTI SUZUKI SALES PERCENTAGE
MARUTI 800 10%
ALTO 12%
RITZ 7%
WAGONR 20%
SWIFT 24%
SX4 10%
DZIRE 17%
0
0.05
0.1
0.15
0.2
0.25
0.3
1 2 3 4 5 6 7 8
DIFFERENT CARS OF
MARUTI SUZUKI
SALES PERCENTAGE
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HYUNDAIS SALE OF THEIR DIFFERENT MODELS IN 2010-11
DIFFERENT MODELS OF HYUNDAI SALES PERCENTAGE
SANTRO 18%
I10 25%
I20 20%
ACCENT 12%
VERNA 17%
TUCSON 8%
0%
5%
10%
15%
20%
25%
30%
SALES PERCENTAGE
SALES PERCENTAGE
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HONDAS SALE OF THEIR DIFFERENT MODELS IN 2010-11
DIFFERENT MODELS OF HONDA SALES PERCENTAGE
ACCORD 13%
CITY 27%
CIVIC 17%
CR-V 10%
JAZZ 18%
BRIO 15% 0%
5%
10%
15%
20%
25%
30%
SALES PERCENTAGE
SALES PERCENTAGE
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TOYOTAS SALE OF THEIR DIFFERENT MODELS IN 2010-11
DIFFERENT CARS OF TOYOTA SALES PERCENTAGE
COROLLA ALTIS 20%
ETIOS 16%
FORTUNER 18%
INNOVA 22%
LAND CRUISER 4%
CAMRY 14%
PRADO 6%
0%
5%
10%
15%
20%
25%
SALES PERCENTAGE
SALES PERCENTAGE
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SALES OF DIFFERENT LUXURIOUS CARS IN 2010-11
LUXURIOUS CARS SALES PERCENTAGE
MERCEDES 24%
AUDI 20%
BMW 22%
BENTLEY 08%
JAGUAR 10%
LAND ROVER 16%
0% 10% 20% 30%
MERCEDES
AUDI
BMW
BENTLEY
JAGUAR
LAND ROVER
SALES PERCENTAGE
SALES PERCENTAGE
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CONCLUSION AND SUGGESTIONS
Indias expedition to become a global auto manufacturing hub could beseriously challenged by its inability to uphold its low cost production base.A survey conducted by the research firm reveals that Indian autocomponent manufacturers are increasingly becoming sceptical aboutsustaining the low cost base as overheads including labour costs and
complex tax regime are constantly rising. The survey said many executive believe that Indias cost advantage is
grinding down fast as labour costs are constantly increasing and retainingemployees is becoming more and more difficult. Increased presence ofglobal automotive companies in the industry was cited as one of the reasonsfor the high erosion rate.
Indian auto business will only flourish if they boost investment inautomation. In the longer term, cost advantage will only be retained ifIndian capital can be used to develop low cost automation inmanufacturing. This is the way to preserve our low cost.
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Global auto majors are also cynical about Indias low cost manufacturing base.
Indian taxation remains a big disadvantage. This is not about tax rates, it is just
about unnecessary complexity. But some companies also believe that there is
scope for reducing the cost of doing business.
In spite of this, there are opportunities to exploit lower costs right across the
board. Its true that labour costs are definitely increasing but they are still fiver
percent of the total operational costs. The labour costs can be further reduced if
companies are successful in bringing down other costs like reducing power costs.
Low cost base can never last long. The company said Indian industry has till nowrelied on very labour intensive model but it would have to switch over to a more
capital intensive market.
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BIBLIOGRAPHY
MARKEETING MANAGEMENT BY PHILIP KOTLER
WIKIPEDIA
COMPANIES OFFICIAL SITES
AUTO INDIA MAGAZINE
TOP GEAR MAGAZINE
BBC NEWS SITE
INSIDETIME.COM
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