Marketing Integration for Garden Centers

yourmindframe.com

www.kylelacy.com

@kyleplacy

#anlaclinic

73%Consumers prefer

mail for product / sale announcements

75%Social media users say email is the best way

for companies to communicate

138%increase in spending byemail consumers than traditional consumers

18%Consumers prefer

email for product / sale announcements

300,000New Twitter Accounts

Created Every Day

+600 MFacebook Accounts

55,177,90040-64 year olds who

are on Facebook

However...there is a problem

with statisticsand trends

We focus everything on demographic,

geographic, and transactional.

It is about WHO instead of how many

5 Sides to Direct Response• Psychological• Transactional• Generational• Geographical• Aspirational

Data should be used not only to reportbut to inform

Starting to Capture• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution

Capturing is about engagement with

people

Loyalty is not about them being loyal to you...

It is about listening for the content THEY want to...

hear, consume, and remember.

Educate the people on what you offer, how

and why

Stories give us context and context helps us

understand things

Stories inspire more people to action

Compel to opt-in and JOIN the community or

movement

Community DevelopmentIdeas?

Ask individuals to purchase via mail, email, Facebook, Twitter, and text

messaging

They first need to be involved in the process

in order to deliver the right messaging, technology, and

product

Allow new and past customers to share

their experience working with your

company

Creating brand advocates is just as

important as creating brand awareness

Steps Towards Integration• Website with Content Management

System and Blog• Email Newsletter• Facebook Business Page• Twitter Distribution Channel

Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: YourMindFrame.com• Email: kyle@yourmindframe.com• Phone: 1-765-610-5965