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yourmindframe.com
www.kylelacy.com
@kyleplacy
#anlaclinic
73%Consumers prefer
mail for product / sale announcements
75%Social media users say email is the best way
for companies to communicate
138%increase in spending byemail consumers than traditional consumers
18%Consumers prefer
email for product / sale announcements
300,000New Twitter Accounts
Created Every Day
+600 MFacebook Accounts
55,177,90040-64 year olds who
are on Facebook
However...there is a problem
with statisticsand trends
We focus everything on demographic,
geographic, and transactional.
It is about WHO instead of how many
5 Sides to Direct Response• Psychological• Transactional• Generational• Geographical• Aspirational
Data should be used not only to reportbut to inform
Starting to Capture• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
Capturing is about engagement with
people
Loyalty is not about them being loyal to you...
It is about listening for the content THEY want to...
hear, consume, and remember.
Educate the people on what you offer, how
and why
Stories give us context and context helps us
understand things
Stories inspire more people to action
Compel to opt-in and JOIN the community or
movement
Community DevelopmentIdeas?
Ask individuals to purchase via mail, email, Facebook, Twitter, and text
messaging
They first need to be involved in the process
in order to deliver the right messaging, technology, and
product
Allow new and past customers to share
their experience working with your
company
Creating brand advocates is just as
important as creating brand awareness
Steps Towards Integration• Website with Content Management
System and Blog• Email Newsletter• Facebook Business Page• Twitter Distribution Channel
Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: YourMindFrame.com• Email: [email protected]• Phone: 1-765-610-5965
