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7/25/2019 Marketing Communication Mix Strategy Tutti Fruitty
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MARKETING COMMUNICATION MIX TUTTI
FRUITTY
TUTTI FRUITTY COMMUNICATION MIX YEAR PLAN
Communication Tools
Between
Tutti Fruitty is using fe ty!es of Mar"eting Communication tools #eteen year $%&' to
$%&( to !romote t)eir !ro!erty an* ser+ices )ic) are ,
a- A*+ertising . A!art from a*+ertisement/ articles regar*ing t)eir com!any an* !ro*uct also
in*irectly #uil* u! t)eir re!utation in t)e mar"et an* recogni0a#le in Malaysia1 2ere some
a*+ertising me*ium t)at t)ey )a+e utili0e1
i1 Local nes!a!er . On $%&'/ Tutti Fruitty are more e3!osing t)eir !ro!erty in !rinte*
a*+ertisement/ for e3am!le as a!!eare* in T)e 4erita 2arian/ Ne 5traits Time/ an* 2arian
Metro1
ii1 Ra*io . T)ey also ta"e an o!!ortunity to !romoting Tutti Fruitty !ro*uct in some ra*io
#roa*cast suc) as 2it0 FM1
iii1 Tele+ision . Tutti Fruitty )a+e ma*e an official commercial a*+ertisement in t+ an*
c)oose T6' as t)eir ma7or me*ia to !romote t)eir !ro*ucts1
i+1 4ill#oar*. Ma*e a #ill#oar* )ic) can #e foun* in se+eral area of Malaysia es!ecially
focus on PLU5 )ig)ay an* some !lace near ca!ital1
+1 Maga0ine . On $%&(/ t)ey also utili0e t)e a*+ertisement in our local maga0ine li"eMingguan 8anita an* 9elita to !romote t)e name of Tutti Fruitty #y intro*ucing t)e +arious
$%&'
a- A*+ertisements
#- Pu#lic Relation
c- 5ales Promotion
$%&(
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fla+our an* con+ince consumer a#out t)eir !ro*uct is guarantee* :2alal: to #e more
acce!ta#le from t)e Malaysia:s !eo!le1 T)is also consi*er as an initiati+e to #oost t)eir
com!any name to attract an attention to !urc)ase t)eir !ro*ucts1
Radio Hitz FM
have launch a
Gotcha Call to
all listenerswho can win
Berita Harian
and NST turn
to be their
newspaper to
promote byive the
voucher below
7/25/2019 Marketing Communication Mix Strategy Tutti Fruitty
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T!" choosed as
their ma#or
channel to
7/25/2019 Marketing Communication Mix Strategy Tutti Fruitty
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has ever been display
in T!" media channelswhich is "$ second and
also been publish
within the %outube&
They also made a
Corporate video which
Maazine
Minuan
(anita and
)elita&
7/25/2019 Marketing Communication Mix Strategy Tutti Fruitty
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#- Pu#lic Relation . Tutti Fruitty also utili0ing t)eir Pu#lic Relation acti+ity )ere#y t)ey *i*
a s!ecial e+ent to create aareness among t)e !u#lic a#out t)e organi0ation itself1 Moreo+er/
as #een e3!laine* earlier/ t)e main reason Tutti Fruitty is !u#lis)ing nes releases are to
im!ro+e an* u!gra*ing t)eir re!utation/ image an* #uil* strong name in t)e in*ustry1
T)erefore/ t)ey )a+e organi0e* t)e s!ecial e+ent *uring Malaysia ;ay $%&' on &$ ;ecem#er
in Petaling 9aya1 T)ey )a+e offers a )uge luc"y !ri0es li"e X4o3 '<%/ 6es!a LX.&=% an*
manymore1Plus/ t)ey also offere* a free to taste t)eir Tutti Pro*ucts for all consumers t)at
coming to t)eir e+ent1
Billboard
which
display in
some place
7/25/2019 Marketing Communication Mix Strategy Tutti Fruitty
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c- 5ales !romotion . Tutti Fruitty )a+e use +arious ty!es of !romotion )ic) it usually occurs
for a limite* !erio* of time to )el! create a sense of urgency1 E3am!les of sales !romotion
can inclu*e cou!ons/ free trial !erio*s an* *iscounts/ to name a fe1 5ales !romotions offer a
num#er of a*+antages to t)e oner of a small #usiness1 2ere some strategy of sale !romotion
offere* #y Tutti Fruitty1
i1 Price re*uction . a cou!on of free =%grams for minimum !urc)ase of RM&% an* a *iscount
for all NA>A staff gain an o!!ortunity to get &%? *iscount1
ii1 Loyalty rear* !oint . Loity car* )ic) allo t)e customer a#le to ac@uire '%? or =%?
*iscount of )alf !rice if !urc)ase &% time of any of t)eir !ro*ucts1
iii1 4irt)*ay !romotion . A *iscount o+er $%? !er one cu! of e+ery !erson )o are cele#rate
#irt)*ay #y only s)o t)e I; num#er an* #irt)*ate to get c)ance in t)is !romotion1
Tutti Frutti can use this
opportunity to attract
customers by usinbottom section o'
newspaper as a coupon
Allow the customer able to acquire
30% or 50% discount of half price if
purchase 10 time of any of their
products. This sale promotion
capable to attract many customers
and increase the loyalty and
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Tutti Fruitty also provide a
discount 'or all N*+* sta,
ain an opportunity to et
-$. discount& They also
consider the N*+* sta, as
part their vital member who
Birthday Specials / *
discount over 0$. per one
cup o' every person who
are celebrate birthday by
only show the 12 number
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