Management Chief Executive – Molly Rodriguez Marketing Director/Public Relations – Rocio Ferrer...

Management• Chief Executive

– Molly Rodriguez

• Marketing Director/Public Relations– Rocio Ferrer

• ??? – Mike Michaels

• Technical Support– Marilyn Rodriguez

Product/Service/Market Identification

• Produce electric vehicle charging stations

• Trademark logo/brand recognition

• Locations: Tampa, Orlando, Jacksonville and Miami– Airports, theme parks, downtown, government facilities,

restaurants and venues

• Target Audience: Eco-friendly, “green”-conscious people

Administration/Production Factors

•Coulomb Technologies– Produce– Maintain– Store– Restock

Growth and Development

• Charging applications for smart phones and PDA’s– Monitor charging status– Trip mapping– Station availability

Financial Information

• Government grants

• Minority Small Business Owner Loans

• Green loans and subsidies

Appendices

• (Amt of projected electric vehicle growth)• (Petroleum prices)

Political

Socio-cultural Issues

• Strengths– Strong government and private backing– Availability of funds– Low industry regulations

• Weaknesses– Expenses– Power grid– Start up costs

• Opportunities– Increasing production numbers of electric cars equals increasing demand– Harsher petroleum regulations (mpg requirements)

• Threats– Cheap petroleum– Alternative fuels