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Major Film Studios: An Activity. Marketing and Advertising. J412/512 11-5-13. What is challenging about marketing a movie?. High Concept. Easily identifiable characteristics Star package Pre-sold property. Brand Development. Merchandise to Appeal to Certain Type of Audience. - PowerPoint PPT Presentation
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Major Film Studios:An Activity
Marketing and Advertising
J412/51211-5-13
What is challenging about marketing a movie?
High Concept Easily identifiable characteristics Star package Pre-sold property
Brand Development
High-end furniture Wallpaper patterns “Rebecca Luxury
Wardrobe” “Rebecca Makeup
Kit”
Merchandise to Appeal to Certain Type of Audience
MovieTrailersPurpose?
Memorable?Change over time?
Difference by genre?
http://www.youtube.com/watch?v=2MbDTGFSsAQ
Fans and Trailers “The Shining”
• http://www.youtube.com/watch?feature=player_embedded&v=KmkVWuP_sO0
“Mary Poppins”• http://www.youtube.com/watch?v=
2T5_0AGdFic
Targeting Audiences
Targeting Audiences for Trailers: Quadrants
Men under 25 Women under 25
Men over 25 Women over 25
Targeting audiences: Trailers
TV Spot Superbowl TV Spot #1 TV Spot #2 TV Spot #3 TV Spot IMAX
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