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Sylhet International University MBA Program Course: Service Marketing
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Assignment
of Rose
View Hotel
1
Chapter: 1
1.1 About Sylhet
Sylhet is rich in cultural and historical aspects. Situated in North Eastern side of Bangladesh.
One of the few major cities in the country. A place for both businessmen and travelers. Awesomenatural beauty all around the city. You get to see a lot of tea gardens which doesn't only produce
the largest number of tea leafs but also has awesome natural view. Dargah-e-hazrat Shahjalal(R)
is situated in the heart of Sylhet. Some of the places around Sylhet are: Madhabkunda, Jaflong,
Jaintya, Sripur, Parjatan sight, Bhulaganj, Adventure world, Dreamland Park etc.
1.2 History
Rose View Hotel welcomes the guests to enjoy comfort and luxury, a place where anyone will
find exceptional five star facilities from pleasant surroundings and world class hospitality.
The hotel features 140 cozy deluxe and suite rooms, an extensive array of restaurant outlets, fullyequipped fitness centre, swimming pool and other entertainment facilities.
The location is superb, very close to all the shopping malls and with good links to other parts of
the city and other parts of the country.
The rooms, are of a very high standard and have all the luxuries provided by a 3 * Hotel. The
rooms are clean and serviced regularly. There is a roof top pool with excellent views of the city,
and a fabulous area to chill and get away from the heat!!
The hotels offers three different restaurants but were also willing to provide with something that
wasnt on their menu!
The staffs are always on hand, ready on a look out to meet the needs. The Chairman/Owner of
the hotel is Mr. Ahad Uddin. The word gentleman does not do justice to this man. He is very
welcoming and a happy chap, who always maintained a presence to make sure that the staffs are
looking after the guests but also to meet and greet the guests, which is not the case for many
Hotels.
1.3 Location:
The location of Rose View Hotel is at a very prominent place in Sylhet, Just crossing the
Shahjalal Bridge; its just on the point of Uposhahar area. Rose View Hotel is situated at the
point of Uposhahar & Mendibag. On the ground floor, a shopping complex is situated, at 1st
floor; there is a private commercial Bank, Named UCB. The Main hotel is 6 storied. On the top
of it, there is a swimming pool. On the next page of our assignment, we have shown a map of
Rose View Hotel.
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Chapter: 2
2.0 Map of Rose View Hotel
2.1 Brand Logo:
2.2 Brand Slogan: Pioneer of Prestige Service
2.3 Mission: To Develop & Deliver the most prominent & distinct Guest Service.
2.4 Vision: To Be the BEST Hotel in Sylhet area.
2.5 Chairman of Rose View Hotel: Md. Ahad Uddin
2.6 Managing Director of Rose View Hotel: Md Mohi Uddin
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Chapter 3
Category of Rose View according to International Star Rating
World Hotel Rating
There is so far no international classification which has been adopted. There have been attempts
at unifying the classification system so that it becomes an internationally recognized and reliable
standard, but they have all failed. It has been considered that, as it has been the case in other
areas (e.g. international accounting standards), hotel classification standards should result from a
private and independent initiative. This may be the case of the World Hotel Rating (WHR)
project, which notably aims to set international classification standards and rating criteria along
the lines of a world star-rating system. It will also establish an information platform on the hotel
industry which will be multilingual and multicultural. WHR intends to play a key role in the
development of quality hotel services, as well as equitable and sustainable tourism, and the
protection of the world's cultural and natural heritage. In addition, WHR will develop labels topromote hotels distinguished by specific features, such as a family and child-friendly disposition.
A test period was scheduled for 2010.
Superior Tourist The Superior flag is provided when the additional service and
accommodation provisions are not sufficient for the next Hotel star. The bathroom facilities are
usually at the same level as for two stars hotels but built from cheaper materials. The cost for
regular inspection by independent associations is waived as well.
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After analyzing the above shown Star rating criteria only 1 hotel in Bangladesh is maintaining
5 Star Category which is The Westin none other Hotel & Resort in Bangladesh is
Categorically 5 Star. In Nazimgar Resort is 4 star for their Bar facilities. But as Rose View Hotel
not yet get the permission to launch the BAR facilities in a separate place also there is no Disco
place in the Hotel Premises. They dont have any Helipad or even a Spa, so according tointernational standard its rating is 3 Star. Recently at Coxsbazar in Bangladesh, a Resort has
opened named Sea Pearl, that is the 2nd
5 star category Hotel & Resort in Bangladesh, another
is going to be opened at Srimongol named Grand Sultan resort which is also a star resort.
There will be Casino, Disco, BAR, Even Helipad.
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Chapter 4
4.0 Different Services offered by ROSE VIEW HOTEL
4.1Rooms & Suites
They have five different types' rooms and suites to ensure
maximum satisfaction with comfort and luxury.
4.2Restaurants & Cafe
An array of restaurant outlets serve a variety of delectable dishes
which are nothing short of a superb experience.
4.3Meetings & Events
A full range of meeting and event facilities, ideal for business and
private gatherings, can facilitate up to 1000 people
4.4 Gym
Full ranges of exercise equipment are available in the Gym area
of Rose View Hotel, concerned with a highly experienced trainer.
http://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/rooms.phphttp://www.roseviewhotel.com/events.phphttp://www.roseviewhotel.com/dining.phphttp://www.roseviewhotel.com/rooms.php8/2/2019 Main Body of the Report
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Room Type & Rent
Sl Room Type Picture Room Feature Price
(BDT)
1 Super Deluxe 1.Satellite Television
2.Broadband Internet Access3.Electronic Safe Personal
bar
4. Bath Tub & Shower 245.Hours room service.
5200/=
2 Royal Suit 1.Satellite Television
2.Broadband Internet Access3.Electronic Safe
4.Personal bar
5.Bath Tub & Shower6.24 Hours room service
6400/=
3 Executive Suit 1.Satellite Television2.Broadband Internet Access
3.Electronic Safe
4.Personal bar5.Bath Tub & Shower
6.24 Hours room service
7600/=
4 Family Suit 1.Satellite Television2.Broadband Internet Access
3.Electronic Safe
4.Personal bar5.Bath Tub & Shower
6.24 Hours room service
9200/=
5 Presidential Suit 1.Satellite Television
2.Broadband Internet Access
3.Electronic Safe4.Personal bar5.Bath Tub & Shower
6.24 Hours room service
28000/=
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Dinning
Sl Restaurant Name Picture Details
1 Paktoon The Indian restaurant
Paktoon carefullycombines the traditionaland contemporary
elements of Indian
cuisine menus that,
without doubt, arerelished by all. As one
sits in the subtly
decorated environment
while enjoying thesophisticated palates of
the master chef,preparing dishes in theshow kitchen, diners can
experience yet a higher
level in the art andartifacts of Indian
dining.
2 Pearl Orient The multi cuisine
restaurant Pearl of
Orient serves a variety
of delectable dishes to
an authentic formula allof which are nothing
short of a superbexperience.
3 Four Season Four Season is verypopular for morning
breakfast and evening
supper. Usually they
provide thesupplementary breakfast
for the guests. Their
breakfast quality is
simply awesome.
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Meeting
A full range of meeting facilities provided by the hotel includes LCD projector, overhead
projector, audio-visual equipment, wireless microphones, white boards, podium, and flip chart.
The Crystal ballroom, Surma & Kushiara hall located on the 4th floor can cater for 1000 people.
The Board room has facilities with audio visual equipment and can seat up to 200 people.
The Roof Terrace is designed with lovely open space overlooking the City of Sylhet. It is the
perfect place to relax and enjoy a meal whether it be a BBQ or a sizzler with full freedom
atmosphere.
Sl Name of Ball Room Picture Feature
1 Crystal Ball Room 1 Area : 4000 sqf
Theater : 600 personDinner : 300 personConference Style : 200 person
Class Room : 150 person
U Shape : 120 person
2 Crystal Ball Room 2 Area : 1800 sqf
Theater : 250 person
Dinner : 150 personConference Style : 100 person
Class Room : 60 person
U Shape : 50 person
3 Kushiara Hall Area : 1500 sqf
Theater : 150 personDinner : 100 person
Conference Style : 60 person
Class Room : 50 person
U Shape : 40 person
4 Surma Hall Area : 1100 sqf
Theater : 100 personDinner : 60 person
Conference Style : 40 personClass Room : 30 person
U Shape : 20 person
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Layout & Sitting Arrangements of Hall Rooms
Meeting/Hall RoomArea
(Sq. ft)
Theatre
(px)
Dinner
(px)
Conference Style
(px)
Class room
(px)
U-Shape
(px)
Crystal Ball Room I 4000 600 300 200 150 120
Crystal Ball Room II 1800 250 150 100 60 50
Kushiara 1400 150 100 60 50 40
Surma 1100 100 60 40 30 20
Roof Garden 3500
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Gym
Sl Item Name Picture Quantity
1 Trade Mill 4
2 Sit up Pull 2
3 Leg Pull 2
4 Dumble 10 pair
5 Steam Bath 4 person 1 time
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Chapter 5
Details Floor Plan of Rose View Hotel
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Chapter 6
Recommendation
1. Rose View Hotel Marketing Team should emphasize aboutthe tour package to the inner and also the foreign clients.
2. As they have claim it as a five star hotel, they should haveminimum follow the 5* criteria of international HotelStandards. To maintain this, they should have launched a
well equipped BAR facilities.
3. Rose View Hotel should start a SPA to grab the corporateclients.
4. Rose View Hotel Should open a Separate Disco Floor toattract the corporate and also the foreign clients.
5. Employee retention is a big problem for Rose View Hotel, they have to decrease theretention the employee by increasing the salary and other benefit.
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Chapter 7
Conclusion
Rose View Hotel is the proud of Sylhet. Their hospitality and tendency to care about the guests is
really praiseworthy. Their quality of food and the type of room are good enough to compete with
any hotel in Sylhet. If they maintain their service or do the better service regarding room service,
hope they will gain their long term plan.
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Chapter 8
Reference & Bibliography
1.http://www.google.com/search?client=opera&rls=en&q=rose+view+hotel,+sylhet&sourceid=o
pera&ie=utf-8&oe=utf-8&channel=suggest
2.http://en.wikipedia.org/wiki/Sylhet
3.http://www.roseviewhotel.com
4. http://en.wikipedia.org/wiki/Star_(classification)
5. Face to Face interview with various staff of Rose View Hotel, Sylhet.
http://en.wikipedia.org/wiki/Sylhethttp://en.wikipedia.org/wiki/Sylhethttp://en.wikipedia.org/wiki/Sylhethttp://www.roseviewhotel.com/http://www.roseviewhotel.com/http://www.roseviewhotel.com/http://www.roseviewhotel.com/http://en.wikipedia.org/wiki/SylhetRecommended