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Sylhet International University MBA Program Course: Service Marketing

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Assignment

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Chapter: 1

1.1 About Sylhet

Sylhet is rich in cultural and historical aspects. Situated in North Eastern side of Bangladesh.

One of the few major cities in the country. A place for both businessmen and travelers. Awesomenatural beauty all around the city. You get to see a lot of tea gardens which doesn't only produce

the largest number of tea leafs but also has awesome natural view. Dargah-e-hazrat Shahjalal(R)

is situated in the heart of Sylhet. Some of the places around Sylhet are: Madhabkunda, Jaflong,

Jaintya, Sripur, Parjatan sight, Bhulaganj, Adventure world, Dreamland Park etc.

1.2 History

Rose View Hotel welcomes the guests to enjoy comfort and luxury, a place where anyone will

find exceptional five star facilities from pleasant surroundings and world class hospitality.

The hotel features 140 cozy deluxe and suite rooms, an extensive array of restaurant outlets, fullyequipped fitness centre, swimming pool and other entertainment facilities.

The location is superb, very close to all the shopping malls and with good links to other parts of

the city and other parts of the country.

The rooms, are of a very high standard and have all the luxuries provided by a 3 * Hotel. The

rooms are clean and serviced regularly. There is a roof top pool with excellent views of the city,

and a fabulous area to chill and get away from the heat!!

The hotels offers three different restaurants but were also willing to provide with something that

wasnt on their menu!

The staffs are always on hand, ready on a look out to meet the needs. The Chairman/Owner of

the hotel is Mr. Ahad Uddin. The word gentleman does not do justice to this man. He is very

welcoming and a happy chap, who always maintained a presence to make sure that the staffs are

looking after the guests but also to meet and greet the guests, which is not the case for many

Hotels.

1.3 Location:

The location of Rose View Hotel is at a very prominent place in Sylhet, Just crossing the

Shahjalal Bridge; its just on the point of Uposhahar area. Rose View Hotel is situated at the

point of Uposhahar & Mendibag. On the ground floor, a shopping complex is situated, at 1st

floor; there is a private commercial Bank, Named UCB. The Main hotel is 6 storied. On the top

of it, there is a swimming pool. On the next page of our assignment, we have shown a map of

Rose View Hotel.


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Chapter: 2

2.0 Map of Rose View Hotel

2.1 Brand Logo:

2.2 Brand Slogan: Pioneer of Prestige Service

2.3 Mission: To Develop & Deliver the most prominent & distinct Guest Service.

2.4 Vision: To Be the BEST Hotel in Sylhet area.

2.5 Chairman of Rose View Hotel: Md. Ahad Uddin

2.6 Managing Director of Rose View Hotel: Md Mohi Uddin


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Chapter 3

Category of Rose View according to International Star Rating

World Hotel Rating

There is so far no international classification which has been adopted. There have been attempts

at unifying the classification system so that it becomes an internationally recognized and reliable

standard, but they have all failed. It has been considered that, as it has been the case in other

areas (e.g. international accounting standards), hotel classification standards should result from a

private and independent initiative. This may be the case of the World Hotel Rating (WHR)

project, which notably aims to set international classification standards and rating criteria along

the lines of a world star-rating system. It will also establish an information platform on the hotel

industry which will be multilingual and multicultural. WHR intends to play a key role in the

development of quality hotel services, as well as equitable and sustainable tourism, and the

protection of the world's cultural and natural heritage. In addition, WHR will develop labels topromote hotels distinguished by specific features, such as a family and child-friendly disposition.

A test period was scheduled for 2010.

Superior Tourist The Superior flag is provided when the additional service and

accommodation provisions are not sufficient for the next Hotel star. The bathroom facilities are

usually at the same level as for two stars hotels but built from cheaper materials. The cost for

regular inspection by independent associations is waived as well.


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After analyzing the above shown Star rating criteria only 1 hotel in Bangladesh is maintaining

5 Star Category which is The Westin none other Hotel & Resort in Bangladesh is

Categorically 5 Star. In Nazimgar Resort is 4 star for their Bar facilities. But as Rose View Hotel

not yet get the permission to launch the BAR facilities in a separate place also there is no Disco

place in the Hotel Premises. They dont have any Helipad or even a Spa, so according tointernational standard its rating is 3 Star. Recently at Coxsbazar in Bangladesh, a Resort has

opened named Sea Pearl, that is the 2nd

5 star category Hotel & Resort in Bangladesh, another

is going to be opened at Srimongol named Grand Sultan resort which is also a star resort.

There will be Casino, Disco, BAR, Even Helipad.


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Chapter 4

4.0 Different Services offered by ROSE VIEW HOTEL

4.1Rooms & Suites

They have five different types' rooms and suites to ensure

maximum satisfaction with comfort and luxury.

4.2Restaurants & Cafe

An array of restaurant outlets serve a variety of delectable dishes

which are nothing short of a superb experience.

4.3Meetings & Events

A full range of meeting and event facilities, ideal for business and

private gatherings, can facilitate up to 1000 people

4.4 Gym

Full ranges of exercise equipment are available in the Gym area

of Rose View Hotel, concerned with a highly experienced trainer.
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Room Type & Rent

Sl Room Type Picture Room Feature Price

(BDT)

1 Super Deluxe 1.Satellite Television

2.Broadband Internet Access3.Electronic Safe Personal

bar

4. Bath Tub & Shower 245.Hours room service.

5200/=

2 Royal Suit 1.Satellite Television

2.Broadband Internet Access3.Electronic Safe

4.Personal bar

5.Bath Tub & Shower6.24 Hours room service

6400/=

3 Executive Suit 1.Satellite Television2.Broadband Internet Access

3.Electronic Safe

4.Personal bar5.Bath Tub & Shower

6.24 Hours room service

7600/=

4 Family Suit 1.Satellite Television2.Broadband Internet Access

3.Electronic Safe

4.Personal bar5.Bath Tub & Shower


9200/=

5 Presidential Suit 1.Satellite Television

2.Broadband Internet Access

3.Electronic Safe4.Personal bar5.Bath Tub & Shower


28000/=


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Dinning

Sl Restaurant Name Picture Details

1 Paktoon The Indian restaurant

Paktoon carefullycombines the traditionaland contemporary

elements of Indian

cuisine menus that,

without doubt, arerelished by all. As one

sits in the subtly

decorated environment

while enjoying thesophisticated palates of

the master chef,preparing dishes in theshow kitchen, diners can

experience yet a higher

level in the art andartifacts of Indian

dining.

2 Pearl Orient The multi cuisine

restaurant Pearl of

Orient serves a variety

of delectable dishes to

an authentic formula allof which are nothing

short of a superbexperience.

3 Four Season Four Season is verypopular for morning

breakfast and evening

supper. Usually they

provide thesupplementary breakfast

for the guests. Their

breakfast quality is

simply awesome.


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Meeting

A full range of meeting facilities provided by the hotel includes LCD projector, overhead

projector, audio-visual equipment, wireless microphones, white boards, podium, and flip chart.

The Crystal ballroom, Surma & Kushiara hall located on the 4th floor can cater for 1000 people.

The Board room has facilities with audio visual equipment and can seat up to 200 people.

The Roof Terrace is designed with lovely open space overlooking the City of Sylhet. It is the

perfect place to relax and enjoy a meal whether it be a BBQ or a sizzler with full freedom

atmosphere.

Sl Name of Ball Room Picture Feature

1 Crystal Ball Room 1 Area : 4000 sqf

Theater : 600 personDinner : 300 personConference Style : 200 person

Class Room : 150 person

U Shape : 120 person

2 Crystal Ball Room 2 Area : 1800 sqf

Theater : 250 person

Dinner : 150 personConference Style : 100 person


U Shape : 50 person

3 Kushiara Hall Area : 1500 sqf

Theater : 150 personDinner : 100 person

Conference Style : 60 person


U Shape : 40 person

4 Surma Hall Area : 1100 sqf

Theater : 100 personDinner : 60 person

Conference Style : 40 personClass Room : 30 person

U Shape : 20 person


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Layout & Sitting Arrangements of Hall Rooms

Meeting/Hall RoomArea

(Sq. ft)

Theatre

(px)

Dinner

(px)

Conference Style

(px)

Class room

(px)

U-Shape

(px)

Crystal Ball Room I 4000 600 300 200 150 120

Crystal Ball Room II 1800 250 150 100 60 50

Kushiara 1400 150 100 60 50 40

Surma 1100 100 60 40 30 20

Roof Garden 3500


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Gym

Sl Item Name Picture Quantity

1 Trade Mill 4

2 Sit up Pull 2

3 Leg Pull 2

4 Dumble 10 pair

5 Steam Bath 4 person 1 time


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Chapter 5

Details Floor Plan of Rose View Hotel


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Chapter 6

Recommendation

1. Rose View Hotel Marketing Team should emphasize aboutthe tour package to the inner and also the foreign clients.

2. As they have claim it as a five star hotel, they should haveminimum follow the 5* criteria of international HotelStandards. To maintain this, they should have launched a

well equipped BAR facilities.

3. Rose View Hotel should start a SPA to grab the corporateclients.

4. Rose View Hotel Should open a Separate Disco Floor toattract the corporate and also the foreign clients.

5. Employee retention is a big problem for Rose View Hotel, they have to decrease theretention the employee by increasing the salary and other benefit.


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Chapter 7

Conclusion

Rose View Hotel is the proud of Sylhet. Their hospitality and tendency to care about the guests is

really praiseworthy. Their quality of food and the type of room are good enough to compete with

any hotel in Sylhet. If they maintain their service or do the better service regarding room service,

hope they will gain their long term plan.


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Chapter 8

Reference & Bibliography

1.http://www.google.com/search?client=opera&rls=en&q=rose+view+hotel,+sylhet&sourceid=o

pera&ie=utf-8&oe=utf-8&channel=suggest

2.http://en.wikipedia.org/wiki/Sylhet

3.http://www.roseviewhotel.com

4. http://en.wikipedia.org/wiki/Star_(classification)

5. Face to Face interview with various staff of Rose View Hotel, Sylhet.
http://en.wikipedia.org/wiki/Sylhethttp://en.wikipedia.org/wiki/Sylhethttp://en.wikipedia.org/wiki/Sylhethttp://www.roseviewhotel.com/http://www.roseviewhotel.com/http://www.roseviewhotel.com/http://www.roseviewhotel.com/http://en.wikipedia.org/wiki/Sylhet

Documents

Main Body of the Report