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8/7/2019 M2_Ashray Mishra_Maketing assignment
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Marketing Assignment
Submitted By
Ashray MishraRoll No 036 (PGDM 2010-12)
8/7/2019 M2_Ashray Mishra_Maketing assignment
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VISION
CHALLENGES FOR LEADERS
• Energizing people
• An intuitive and creative process
• Linear thinking
• Analysis and fact-based decision
SERVICES
•Corporate VisionDevelopment
• Unlocking organizationalstrengths
• Stimulating people to see
new opportunities
• Creating a forward-lookingperspective
• Clear point of view about the
company’s future and position
• Giving life to vision to inspirepeople and management
We provide the vision
expertise, tools and support
services to help insurance
organizations build and
implement compelling
corporate visions.
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IMPLEMENTATION
• Aligning strategy,people, structure andprocess with thevision
• Establishing
measurements thatindicate whetherprogress is beingmade
STRATEGY
• Identifying and
implementing strategicopportunities thatdeliver immediate andsustainable results.
• Cut expenses
• Preserve capital
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SERVICES
Identifying and evaluating opportunities to strengthen position
CORPORATE STRATEGY
• Alignment to market needs
Industry changes• Core competency
• Distinctive capabilities
ORGANIZATION STRATEGY
• Right organization structure
•
Facilitate business process• Improve customer experience
BRAND STRATEGY
• Attracting and retaining quality
employees and profitable
customers.
• Unique, credible, sustainable and
valued place in the minds
CUSTOMER RETENTION STRATEGY
•Matching product and prices
•Customer loyalty
•Consistent delivery
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SERVICES
• Ability to dig deep and get beyond the
conventional wisdom
• Delivering the insights and actionable
recommendations
• Helping companies identify customer needs
in new and existing markets
• Improving customer loyalty
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RESEARCH ASSIGNMENTS
UNDERSTANDING CUSTOMER NEEDS
•Launching a new product
•Restructuring
•Repositioning
•Entering a new market.
DRIVING CUSTOMER LOYALTY
•Customer perspective in
supporting corporate brand
•Memorable branded customer
experiences
TOTAL CUSTOMER SATISFACTION
•Customers need to be "totally"satisfied
•Identifying and measuring
satisfaction
EMERGING CUSTOMER NEEDS
•Anticipate and serve new needs•Understanding customer needs,
attitudes, buying patterns and
work habits.
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LEADERSHIP EDGE
Help leaders use their
talents to the fullest by
optimizing their
personal strengths,people resources and
organizational
structure
CHALLENGES FOR LEADERS
• Intense scrutiny from
investors, boards and
customers andemployees
• Helping organizations
to overcome
weaknesses (people,
structure, or process)
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SERVICES
TEAM EVALUATION
• Objective assessment of your keypeople based on your strategy,marketplace and your strengthsas a leader.
TEAM PERFORMANCE
• Candid communication andconstructive skill in makingcollective commitment of action
ASSESSMENT AND DEVELOPMENT• A fresh, unbiased perspective to
make suitable business strategy
ENERGY ASSESSMENT
• Proprietary process thatmeasures organizational energyand assesses the businesspractices
MANAGEMENT CONTROLS
• Put controls in place thatmaximize profit opportunity andminimize financial risk.
STRENGTHENING COMMUNICATION• Communicate with clarity,
integrity, confidence andsensitivity to business stakeholders
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COMMUNICATION
CHALLENGES FOR LEADERS
• Use effective
communication to support
strategy and achievebusiness goals
• Getting their message
across in a way that
connects and resonates
with people and creates
the desired result.
SERVICES
• Messaging
• Communication programdesign
• Design of communicationstools (see samples below)
• Communication skillstraining (executive,manager and front-line
employees)• Evaluating communication
effectiveness
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