M2_Ashray Mishra_Maketing assignment

8/7/2019 M2_Ashray Mishra_Maketing assignment

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Marketing Assignment

Submitted By

Ashray MishraRoll No 036 (PGDM 2010-12)



VISION

CHALLENGES FOR LEADERS

• Energizing people

• An intuitive and creative process

• Linear thinking

• Analysis and fact-based decision

SERVICES

•Corporate VisionDevelopment

• Unlocking organizationalstrengths

• Stimulating people to see

new opportunities

• Creating a forward-lookingperspective

• Clear point of view about the

company’s future and position

• Giving life to vision to inspirepeople and management

We provide the vision

expertise, tools and support

services to help insurance

organizations build and

implement compelling

corporate visions.



IMPLEMENTATION

• Aligning strategy,people, structure andprocess with thevision

• Establishing

measurements thatindicate whetherprogress is beingmade

STRATEGY

• Identifying and

implementing strategicopportunities thatdeliver immediate andsustainable results.

• Cut expenses

• Preserve capital



SERVICES

Identifying and evaluating opportunities to strengthen position

CORPORATE STRATEGY

• Alignment to market needs

Industry changes• Core competency

• Distinctive capabilities

ORGANIZATION STRATEGY

• Right organization structure

•

Facilitate business process• Improve customer experience

BRAND STRATEGY

• Attracting and retaining quality

employees and profitable

customers.

• Unique, credible, sustainable and

valued place in the minds

CUSTOMER RETENTION STRATEGY

•Matching product and prices

•Customer loyalty

•Consistent delivery





SERVICES

• Ability to dig deep and get beyond the

conventional wisdom

• Delivering the insights and actionable

recommendations

• Helping companies identify customer needs

in new and existing markets

• Improving customer loyalty



RESEARCH ASSIGNMENTS

UNDERSTANDING CUSTOMER NEEDS

•Launching a new product

•Restructuring

•Repositioning

•Entering a new market.

DRIVING CUSTOMER LOYALTY

•Customer perspective in

supporting corporate brand

•Memorable branded customer

experiences

TOTAL CUSTOMER SATISFACTION

•Customers need to be "totally"satisfied

•Identifying and measuring

satisfaction

EMERGING CUSTOMER NEEDS

•Anticipate and serve new needs•Understanding customer needs,

attitudes, buying patterns and

work habits.



LEADERSHIP EDGE

Help leaders use their

talents to the fullest by

optimizing their

personal strengths,people resources and

organizational

structure


• Intense scrutiny from

investors, boards and

customers andemployees

• Helping organizations

to overcome

weaknesses (people,

structure, or process)



SERVICES

TEAM EVALUATION

• Objective assessment of your keypeople based on your strategy,marketplace and your strengthsas a leader.

TEAM PERFORMANCE

• Candid communication andconstructive skill in makingcollective commitment of action

ASSESSMENT AND DEVELOPMENT• A fresh, unbiased perspective to

make suitable business strategy

ENERGY ASSESSMENT

• Proprietary process thatmeasures organizational energyand assesses the businesspractices

MANAGEMENT CONTROLS

• Put controls in place thatmaximize profit opportunity andminimize financial risk.

STRENGTHENING COMMUNICATION• Communicate with clarity,

integrity, confidence andsensitivity to business stakeholders



COMMUNICATION


• Use effective

communication to support

strategy and achievebusiness goals

• Getting their message

across in a way that

connects and resonates

with people and creates

the desired result.

SERVICES

• Messaging

• Communication programdesign

• Design of communicationstools (see samples below)

• Communication skillstraining (executive,manager and front-line

employees)• Evaluating communication

effectiveness

Documents

M2_Ashray Mishra_Maketing assignment