List segmentation

Maciej OssowskiDirector of EducationImplix / GetResponseLondon, 21 Nov. 2012

Number one reason for unsubscribes: too many emails!

Solution?

55% of 300 senior marketing executives

surveyed by Return Path and The Relevancy Group in 2012

DO NOT SEGMENT LISTS

32% of marketers say segmenting their

email database is one of their organization's top objectives

IN 2013

Hard work pays off

Your buyers are not the Your buyers are not the same!same!

Different recipients require different email offers, content & creatives

Different recipients require different email offers, content & creatives

Blog

TransactionalEmail

Sign upform

ReactivationCampaign

PRO account

Education AbandonedOrder form

Conversion

Newsletter

Upsell, Affiliation

?

Define groups of subscribers you have on your list

List slicing inspirationList slicing inspiration

way 1

way 2

way 3

way 4

Industry: B2B vs B2C

or

maciej.ossowski@implix.commaciej.ossowski@getresponse.co

m

maciej.maciek@yahoo.co.uk

mac.os@gmail.commaciej85@live.co.uk

way 5

way 6

Contact behviour: Contact characteristics:

receiving email

opening email

not opening email

clicking on a link

not clicking on a link

first and last name

email address

age, sex

GEO data

subscription source

Segment your list basing on:Segment your list basing on:

Thank you!Thank you!

Mac OssowskiMac Ossowski

Director of EducationDirector of EducationImplix / GetResponseImplix / GetResponseGetResponse.pl GetResponse.pl

maciej.ossowski@implix.com

twitter.com/maciej_ossowski

facebook.com/maciej.ossowski

linkedin.com/in/maciejossowski