Embed Size (px)
DESCRIPTION
Email Marketing Best Practices
Citation preview
Maciej OssowskiDirector of EducationImplix / GetResponseLondon, 21 Nov. 2012
Number one reason for unsubscribes: too many emails!
Solution?
55% of 300 senior marketing executives
surveyed by Return Path and The Relevancy Group in 2012
DO NOT SEGMENT LISTS
32% of marketers say segmenting their
email database is one of their organization's top objectives
IN 2013
Hard work pays off
Your buyers are not the Your buyers are not the same!same!
Different recipients require different email offers, content & creatives
Different recipients require different email offers, content & creatives
Blog
TransactionalEmail
Sign upform
ReactivationCampaign
PRO account
Education AbandonedOrder form
Conversion
Newsletter
Upsell, Affiliation
?
Define groups of subscribers you have on your list
List slicing inspirationList slicing inspiration
way 1
way 2
way 3
way 4
way 5
way 6
Contact behviour: Contact characteristics:
receiving email
opening email
not opening email
clicking on a link
not clicking on a link
first and last name
email address
age, sex
GEO data
subscription source
Segment your list basing on:Segment your list basing on:
Thank you!Thank you!
Mac OssowskiMac Ossowski
Director of EducationDirector of EducationImplix / GetResponseImplix / GetResponseGetResponse.pl GetResponse.pl
twitter.com/maciej_ossowski
facebook.com/maciej.ossowski
linkedin.com/in/maciejossowski
