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LILGRIPES.COMSITE ANALYSIS
POTENTIAL FOR COMMERCIAL VIABILITYS TATIS TICAL P RO O F O F R E A D ERS HIP, E N G AG E M ENT A N D S E O / S OCIA L M E D IA U TIL IZ ATIO N
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TABLE OF CONTENTS
3. FEATURED ON MODE.COM
4. ALL-TIME VIEWS AND UNIQUE VISITORS
5. 2016 VIEWS AND UNIQUE VISITORS
6-7. TOP 10 POPULAR PAGES 2015-2016
8. VIEWER ENGAGEMENT VIA CLICKS – 2015
9. VIEWER ENGAGEMENT VIA CLICKS - 2016
10. REFERRERS VIA SEO KEYWORDS
11. CASE STUDY: USING LILGRIPES.COM FOR RESULTS IN BUSINESS
12-13. OUR GLOBAL REACH 2
FEATURED ON MODE.COM
Alongside Variety and New York Times articles, our article intertwining Star Wars with fashion was featured on Mode.com, a prestigious curator of web articles :
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ALL-TIME VIEWS AND UNIQUE VISITORS *AS OF MARCH 2015- APRIL 10, 2016
1. ACHIEVED WITHOUT ADVERTISING
2. UTILIZED ONLY SELF-PROMOTION ON SOCIAL
MEDIA OUTLETS AND SEO KEYWORDS
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REFERRERS VIA SEO KEYWORDSMARCH 2015- APRIL 10, 2016
Site Referrers Due to Search Engine Keyword Optimization:
2015: 2016
*As of
April
10:
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CASE STUDY: USING LILGRIPES.COM FOR RESULTS IN BUSINESS
GEEKSOAP.NETTHE BUSINESS: An e-commerce company that produces and sells works of soap art
inspired by various pop culture motifs, such as the Millennium Falcon in Star Wars and the
D20 dice from Dungeons and Dragons.
GOAL: Drive traffic directly from LilGripes.com to GeekSoap.Net’s product pages
APPROACH:
• Write an introduction to the company, its products and services and its uniqueness in the
marketplace.
• Promote the article on community forums and social platforms relevant to the movies,
video games, and other geek-culture fandoms on which the soaps are based.
RESULTS: Within one week, GeekSoap.Net became the 3rd most-clicked link on
LilGripes.com in 2016. It has also since totaled 318 reads, making it the most-read article
this year on the website. Accomplished with zero use of ad placements—simply the
presence of SEO keywords and social media to attract visitors and, more importantly,
engagement with the company’s product pages.
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