LILGRIPES.COMSITE ANALYSIS

POTENTIAL FOR COMMERCIAL VIABILITYS TATIS TICAL P RO O F O F R E A D ERS HIP, E N G AG E M ENT A N D S E O / S OCIA L M E D IA U TIL IZ ATIO N

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TABLE OF CONTENTS

3. FEATURED ON MODE.COM

4. ALL-TIME VIEWS AND UNIQUE VISITORS

5. 2016 VIEWS AND UNIQUE VISITORS

6-7. TOP 10 POPULAR PAGES 2015-2016

8. VIEWER ENGAGEMENT VIA CLICKS – 2015

9. VIEWER ENGAGEMENT VIA CLICKS - 2016

10. REFERRERS VIA SEO KEYWORDS

11. CASE STUDY: USING LILGRIPES.COM FOR RESULTS IN BUSINESS

12-13. OUR GLOBAL REACH 2

FEATURED ON MODE.COM

Alongside Variety and New York Times articles, our article intertwining Star Wars with fashion was featured on Mode.com, a prestigious curator of web articles :

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ALL-TIME VIEWS AND UNIQUE VISITORS *AS OF MARCH 2015- APRIL 10, 2016

1. ACHIEVED WITHOUT ADVERTISING

2. UTILIZED ONLY SELF-PROMOTION ON SOCIAL

MEDIA OUTLETS AND SEO KEYWORDS

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2016 VIEWS AND UNIQUE VISITORS *AS OF APRIL 10, 2016

OVER 4K

VIEWS IN

2016 BY

APRIL:

5

TOP 10 POPULAR PAGES - 2015MARCH 2015- DECEMBER 2015

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TOP 10 POPULAR PAGES - 2016AS OF APRIL 10, 2016

7

VIEWER ENGAGEMENT VIA CLICKS

2015MARCH 2015-DECEMBER 2015

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9

VIEWER ENGAGEMENT VIA CLICKS

2016AS OF APRIL 10*

REFERRERS VIA SEO KEYWORDSMARCH 2015- APRIL 10, 2016

Site Referrers Due to Search Engine Keyword Optimization:

2015: 2016

*As of

April

10:

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CASE STUDY: USING LILGRIPES.COM FOR RESULTS IN BUSINESS

GEEKSOAP.NETTHE BUSINESS: An e-commerce company that produces and sells works of soap art

inspired by various pop culture motifs, such as the Millennium Falcon in Star Wars and the

D20 dice from Dungeons and Dragons.

GOAL: Drive traffic directly from LilGripes.com to GeekSoap.Net’s product pages

APPROACH:

• Write an introduction to the company, its products and services and its uniqueness in the

marketplace.

• Promote the article on community forums and social platforms relevant to the movies,

video games, and other geek-culture fandoms on which the soaps are based.

RESULTS: Within one week, GeekSoap.Net became the 3rd most-clicked link on

LilGripes.com in 2016. It has also since totaled 318 reads, making it the most-read article

this year on the website. Accomplished with zero use of ad placements—simply the

presence of SEO keywords and social media to attract visitors and, more importantly,

engagement with the company’s product pages.

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OUR GLOBAL REACH

2015 – MARCH 2015 – DECEMBER 2015

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OUR GLOBAL REACH

2016 - AS OF APRIL 10*