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Lean Canvas for Lightweight
Business Cases
What’s in this document?
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• Why Lean Canvas?• Lean Canvas adapted to Internal IT
applications• Lean Canvas for commercial products
See the NOTES view in PPT for additional information
© 2013 Pivotal Product Management, LLC
What makes Lean Canvas more effective?• Simple structure to gather comprehensive business
case – Development AND operating costs – Impact on other parts of the business
• The Business needs to be significantly involved• Iterative approach– Hypothesize, research, confirm/revise– Update when the fundamentals of the business change
– easy comparison to see differences• Lends itself to visibility and transparency
3© 2013 Pivotal Product Management, LLC
Lean Canvas for IT Application Business Case
Problem Value Proposition
Users/Customers
Cost Structure Quantifiable Benefits
Key Metrics
Solution
Impact on Existing
Processes
Unique Advantage
Adapted from Lean Canvas www.leancanvas.com and Business Canvas www.businessmodelgeneration.com 4
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Lean Canvas for Commercial Product Business Case
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For More Business Case Help
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• Pivotal Product Management provides award-winning product management training, consulting, coaching, and skills assessment. Please contact us if you have questions about using this tool. Visit our website for more Product Management best practices, free tools, and templates.
• Pivotal Product Management – www.pivotalpm.com– 866-647-5397– lindam@pivotalpm.com
© 2013 Pivotal Product Management, LLC
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