LAWYERS 1 WEBSITE DESIGN FOR - LawLytics · 2019-04-18 · Aesthetics and usability The importance...

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LawLytics

Phone: (800) 713- 0161

Email: info@LawLytics.com

Website: www.LawLytics.com

WEBSITE DESIGN FOR LAWYERS

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INTRODUCTION

Victoria BluteLawLytics Community Manager

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TODAY’S WEBINAR● Aesthetics and usability

● The importance of white space

● Defining your law firm’s brand

● Logos, taglines and colors

● Site speed and slimming your site

● Readability on the web

● Social media from a design perspective

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WHAT IS LAWLYTICS?LawLytics is the leading website system for lawyers who want their marketing to work without wasting time or money.

Unlike lawyers who hire overpriced design agencies, our members don’t overpay for useless website designs that dazzle but don’t perform.

Unlike lawyers who use do-it-yourself website builders, our members avoid making poor design decisions and struggling with technology.

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YOUR LAW FIRM WEBSITE DESIGN

Is your website design for you or

for your potential clients?

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WEBSITE AESTHETICS

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THE IMPORTANCE OF USABILITY

“Coffeepot for Masochists.”

From the collection of Don Norman, 2002.

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FOCUS ON WHAT MATTERS.

Don’t sweat the small stuff.

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THE IMPORTANCE OF WHITE SPACE

Minimalism brings important

content forward and minimizes

distractions.

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LESS IS MORE: HICK’S LAW

Related phenomenon:

“Analysis Paralysis.”

Too many choices can

overwhelm.

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YOUR LAW FIRM WEBSITE’S LINKS

“See our firm’s case results here.”

vs.

“See our case results.”

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YOUR LAW FIRM’S BRAND

How does branding affect your law firm?

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DEFINING YOUR LAW FIRM’S BRAND

• What is your firm’s mission?

• What are the benefits of choosing your firm?

• What do clients think of your firm?

• What qualities do you want prospective clients to associate with your law firm?

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LAW FIRM TAGLINES

Does your tagline capture your brand?

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CHOOSING A LOGO

What’s in a good logo?

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THE SHAPE OF YOUR LOGO

How do potential clients respond to different logo shapes?

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THE PSYCHOLOGY OF COLORS

How do colors affect the perceptions of your potential clients?

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THE PSYCHOLOGY OF COLORS

Red:• Ambition• Aggression• Power• Success

Red alternatives: Carmine, crimson, ruby, scarlet, vermilion

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THE PSYCHOLOGY OF COLORS

Orange:• Action• Assurance• Change• Enthusiasm

Orange alternatives: Apricot, carrot, peach, persimmon, tangerine

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THE PSYCHOLOGY OF COLORS

Yellow:• Hope• Happiness• Intelligence• Youth

Yellow alternatives: Canary, citrine, goldenrod, lemon, mustard

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THE PSYCHOLOGY OF COLORS

Green:• Calm• Efficient• Growth• Safety

Green alternatives: Asparagus, forest green, lime green, sea green, olive green

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THE PSYCHOLOGY OF COLORS

Blue:• Relaxation• Communication• Trust• Progress

Blue alternatives: Azure, cerulean, Prussian blue, turquoise, teal

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THE PSYCHOLOGY OF COLORS

Purple:• Luxury• Intelligence• Independence

Purple alternatives: Amethyst, lavender, lilac, plum, violet

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THE PSYCHOLOGY OF COLORS

Brown:• Reliability• Stability• Nature• Humility

Brown alternatives: Bronze, chestnut, ecru, mahogany, taupe

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THE CASE FOR RESPONSIVE SITES

Responsive websites vs. mobile-friendly websites

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SLIMMING YOUR LAW FIRM WEBSITE

● Remove extraneous copy and other heavy elements

● Increase readability ● Site speed

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REMOVING HEAVY ELEMENTS

Everything you put on your website needs a function and purpose.

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INCREASING READABILITY

• Choosing fonts wisely

• Font size and line spacing

• High contrasts

• Shorter lines & paragraphs

• Highlights and lists (bullets)

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SITE SPEED & YOUR LAW FIRM WEBSITE

How important is site speed?

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SOCIAL MEDIA FROM A DESIGN PERSPECTIVE

• Images• Logos• Consistent branding

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THANK YOU

Web: www.LawLytics.com

Phone: (800) 713-0161

Email: info@lawlytics.com