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Landing Pages:Grow Your Law PracticeAnd Your Marketing ROI
Dan Jaffe, Attorney & LawLytics CEO
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● J.D. - 1998● Admitted in WA & AZ● 10 years in private law practice● Built practices in Seattle & Phoenix● 100+ jury trials to verdict● Co-founded LawLytics in 2011● 7+ years in legal technology
Who Is This Session For?
● LawLytics member attorneys who want to convert targeted visitors on your law firm’s website.
● Any attorney who wants to make their pay-per-click, social media and newsletter marketing more effective.
Goals For This Session
● Define landing pages and use case scenarios.● Discuss the elements of effective law firm landing
pages.● Show you how to boost your results by creating
simple landing pages using LawLytics.
Landing Pages
Types Of Pages
Substantive Pages
BlogPosts
About Pages
Where Landing Pages Fit In
Your Law Firm’s Website
Targeted Traffic With Specific Goal
Landing Page
User Action
Partnering With Us For Content.An example of a landing page.
Partnering With Us For Content.
Drive down the cost of
advertising.
Convert at higher
percentages.
Remove distractions.
Give potential clients clear instructions.
Advantages of landing pages
What will your landing page do?
Landing Page Visited
Reward Given
Traffic Is Driven
What Happens
Next?
No Distractions!
A ClearCall To Action An Offer A Targeted
Description
Elements of a landing page
Pay-per-click and landing pages
1) Your ad copy should be individually written for each search,
2) to match the copy on the landing page the add resolves to,
3) and drive your target to complete the action.
If you are paying for online ads...
Pay-per-click and landing pages
● Better ad quality score.● Drives down the effective cost per click.● Results in better placement.● Converts better.● Most PPC middlemen don’t bother to do this. It can actually drive up
their revenue! If you do PPC marketing, you absolutely should!
Why?
15 Seconds Or Less
Other Attributes Of Good Landing Pages
Shareable Mobile Friendly Not Busy
Basic Contents Of Landing Pages
A Specific Action
● Forms: As few fields as possible.
● Collect only vital information.
● Phone number?
A Clear Directive
● Tell them what you want to do.
● Tell them why.
● Make it compelling.
A Clear Outcome
● What will happen?
● When will it happen?
● How will they know?
A Clear Incentive
● Who will benefit?
● What benefit do they get?
● Why do they need it?
Don’t Let Design Get In The Way
Avoid distractions.
Avoid unnecessary design elements.
Quick Demo
Let’s Build A Landing PageWith The LawLytics Control Panel
