Kurt voelker let's make an impact with the web

Let’s Make an IMPACTwith the Web!

Kurt Voelker

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Can We Use the Web to Make a

Difference?

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Yes.

Hi! I’m Kurt.CTO for Forum One

email: kvoelker@forumone.comtwitter: @kvoelker

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Look to 4 Online Trends to Help:

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Measure to Get Results

The Social Nature of Everything

The Mobile Explosion

Storytelling and Data

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Story Telling and Data

ways to tell your story with data

1. Speak with Numbers

http://www.charitywater.org/

http://www.one.org/c/us/issue/15/

2. Reveal Change

http://visitmix.com/labs/descry/theobesityepidemic/

http://visitmix.com/labs/descry/theobesityepidemic/

3. Focus the Story

http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/

4. Provide Context

Cost to raise

1 Billion

people out of

extreme

poverty

$300

Worldwide

cost of

financial crisis

$11,900

Walmart

Revenue

$405

http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/

5. Let Users Explore, Discover, and CONTROL.

http://envisioningdevelopment.net/map

http://envisioningdevelopment.net/map

http://envisioningdevelopment.net/map

6. Let Users Tell Your Story

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HFA Stories Initiative

Look to 4 Online Trends to Help:

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Measure to Get Results

The Social Nature of Everything

The Mobile Explosion

Storytelling and Data

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82%Source: Marist Poll, March 2009

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27%Source: http://www.internetworldstats.com/am/us.htm

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Originated as a website to map reports of violence in Kenya after the post-election fallout at the beginning of 2008.

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Has become an open source project used by hundreds of thousands as a platform to collect and visualize information to solve real problems.

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What do our residents need most?

• Affordable properties in their area?

• Loan process guidance on demand?

• Rate or program qualification criteria?

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Look to 4 Online Trends to Help:

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Measure to Get Results

The Social Nature of Everything

The Mobile Explosion

Storytelling and Data

People can’t hear you

They are too busy listening to their

friends

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Facebook’s Viral Engine:

“Activity Streams”

Entering the Activity Stream

The Conversations are out there: Listen for

them, then jump in.

Example: Listening in for AARP

How to Listen

FreeGoogle alerts, Google reader, Yahoo RSS search results, HootSuite, TweetDeck, TattlerApp, Social Mention

FeeScoutlabs, Radian6, Nielsen

Listening Helps You Identify the Influencers

…and understand how influencers are connected

Where are the conversations we care about, and who’s leading them? How can my HFA participate?

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Look to 4 Online Trends to Help:

Measure to Get Results

The Social Nature of Everything

The Mobile Explosion

Storytelling and Data

Does This Sound Familiar?

“We need some updates to our site this month!”

“Hmmm… Let’s tweak the events section.”

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• Identify them.

• Measure them.

• Use them to plan your upgrades.

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What user behaviors on your site best support your mission?

Let’s Make an IMPACTwith the Web!

Kurt Voelker

Thanks!

Kurt Voelker

@kvoelker

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