Embed Size (px)
Citation preview
Let’s Make an IMPACTwith the Web!
Kurt Voelker
1
Can We Use the Web to Make a
Difference?
2
3
Yes.
Look to 4 Online Trends to Help:
5
Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
6
Story Telling and Data
ways to tell your story with data
1. Speak with Numbers
2. Reveal Change
http://visitmix.com/labs/descry/theobesityepidemic/
http://visitmix.com/labs/descry/theobesityepidemic/
3. Focus the Story
http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/
4. Provide Context
Cost to raise
1 Billion
people out of
extreme
poverty
$300
Worldwide
cost of
financial crisis
$11,900
Walmart
Revenue
$405
http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/
5. Let Users Explore, Discover, and CONTROL.
http://envisioningdevelopment.net/map
http://envisioningdevelopment.net/map
http://envisioningdevelopment.net/map
6. Let Users Tell Your Story
23
24
25
HFA Stories Initiative
Look to 4 Online Trends to Help:
26
Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
27
82%Source: Marist Poll, March 2009
28
27%Source: http://www.internetworldstats.com/am/us.htm
29
Originated as a website to map reports of violence in Kenya after the post-election fallout at the beginning of 2008.
30
Has become an open source project used by hundreds of thousands as a platform to collect and visualize information to solve real problems.
31
32
33
What do our residents need most?
• Affordable properties in their area?
• Loan process guidance on demand?
• Rate or program qualification criteria?
35
Look to 4 Online Trends to Help:
36
Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
People can’t hear you
They are too busy listening to their
friends
39
Facebook’s Viral Engine:
“Activity Streams”
Entering the Activity Stream
The Conversations are out there: Listen for
them, then jump in.
Example: Listening in for AARP
How to Listen
FreeGoogle alerts, Google reader, Yahoo RSS search results, HootSuite, TweetDeck, TattlerApp, Social Mention
FeeScoutlabs, Radian6, Nielsen
Listening Helps You Identify the Influencers
…and understand how influencers are connected
Where are the conversations we care about, and who’s leading them? How can my HFA participate?
48
Look to 4 Online Trends to Help:
Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
Does This Sound Familiar?
“We need some updates to our site this month!”
“Hmmm… Let’s tweak the events section.”
50
• Identify them.
• Measure them.
• Use them to plan your upgrades.
52
What user behaviors on your site best support your mission?
Let’s Make an IMPACTwith the Web!
Kurt Voelker
Thanks!
Kurt Voelker
@kvoelker
54
