KRDS case study - air france mini prix

KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM

AIR FRANCE APPLICATION « MINI PRIX »

BRIEF

Connecting with fans

Engage fans

Promote an offer claim : new mini

fare lower pricing brings friends

closer

SOLUTION

Instant win Sweepstakes, easy to

enter. The concept : profile

picture puzzle game.

Mobile version available.

KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM

AIR FRANCE APPLICATION « MINI PRIX »

RESULTS

In 5 days: 110,000 new fans on Air

France page

120,000 filled forms, 35% opt-ins

125,000 + Organic visits & Open

Graph actions to foster engagement

KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM

AIR FRANCE APPLICATION « MINI PRIX »

35% of users played on mobile!

FOLLOW US: TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS CONTACT US: CONTACT@KRDS.COM