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Maria Athena Joy A. CastellanoAC-401
Company Overview
Jollibee is the largest fast food chain in the Philippines, operating a
nationwide network of over 750 stores. A dominant market leader in the
Philippines, Jollibee enjoys the lion’s share of the local market that is more
than all the other multinational brands combined. The company has also
embarked on an aggressive international expansion plan in the USA,
Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing
itself as a growing international QSR player.
Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is
the development, operation and franchising of its quick-service restaurant
brands. It offers a wide variety of affordable and delicious dishes and great
tasting food prepared to satisfy customers of all ages and from all walks of
life.
Food quality, service, price-value relationship, store location and
ambience, and efficient operations continue to be critical elements of the
Company’s success in the quick-service restaurant industry
Mission
To serve great tasting food, bringing the joy of eating to everyone.
Vision
Maria Athena Joy A. CastellanoAC-401
o We excel in providing great tasting food that meets local
preferences better than anyone.
o We provide superior dining experience, through FSC (Food, Service,
Cleanliness) excellence in every encounter.
o We are the most cost efficient restaurant company in our business
segments, allowing us to price at the most popular levels.
o Our people are passionate about their work and thrive in a high
performance culture.
o We strive to become a model corporate citizen by being relevant to
the communities we serve.
o Our brands are either #1 or #2 in each of our market segments.
o It is the vision of JFC to become one of the three largest and most
profitable restaurant companies in the world by 2020.
Core Values
Through the years, JFC has formed its foundation from good business
practices and strong core values of customer focus, excellence, respect for
individuals, teamwork, spirit of family and fun, humility to listen and learn,
honesty and integrity and frugality. JFC continues its steadfast commitment
in upholding these core values.
o Customer Focus
We put our customers’ satisfaction first. We want everyone who
interacts with us to be happy and to share the joy with those they love.
o Excellence
We always strive for excellence in everything we do – from our food
and service offering, to the experience we provide in and out of our
stores and offices.
Maria Athena Joy A. CastellanoAC-401
o Respect for the Individual
We recognize diversity and show consideration towards different
cultures and beliefs.
o Teamwork
We work together to achieve our objectives, knowing that we are
stronger as a team than in our solo efforts.
o Spirit of Family & Fun
JFC is a place where every employee feels part of the family and
experiences a sense of community and fun that makes work enjoyable.
o Humility to Listen & Learn
Regardless of how big we grow, we hold dear to us the openness and
humility to improve ourselves.
o Honesty & Integrity
We are upright and fair in how we conduct ourselves and our business.
Our partners and customers can always trust us to deliver on what we
promise.
o Frugality
People trust us as the stewards of resources in our care and we work
hard not to let them down.
Products and Services
Jollibee is an American-style fast-food restaurant with Filipino-influenced
dishes specializing in burgers, spaghetti, chicken and some local Filipino
dishes. In the Philippines, Jollibee serves Coca-Cola products for its
beverages; in overseas markets, the chain serves Pepsi products.
Maria Athena Joy A. CastellanoAC-401
Jollibee has a variety of menu choices. Some of its menu items are as
follows:
Chickenjoy - fried chicken
Champ - a half-pound burger with tomato, lettuce, cheese, pickles, etc.
(similar to McDonalds' Big Mac)
Jolly Spaghetti - spaghetti with the typical Filipino-style sauce (sweet
and a bit spicy), hotdog slices and spiced ham
French Fries
Yumburger - regular hamburger with special dressing
Yumburger with Cheese
TLC Burger - hamburger with tomato, lettuce and cheese
Mushroom and Cheese Burger - hamburger with sauteed mushrooms
and a cheese sauce
Aloha Burger - hamburger with bacon and pineapple ring
Burger Steak - served with mushroom sauce
Jolly Hotdog - hotdog sandwich topped with manhattan sauce (similar
to 7-11's hotdog sandwich) and grated cheese
To provide their costumer better satisfaction, they offered the following
services:
8-7000 Jollibee Express Delivery Service
Jollibee Kids Party
Jollibee Drive Thru
24-hour Service
A Filipino Pride
Jollibee dedicated its continuous success to the Filipinos who have been
there from the very start. Jollibee is so well-loved every time a new store
opens, especially overseas; Filipinos always form long lines to the store. It is
Maria Athena Joy A. CastellanoAC-401
more than home for them. It is a stronghold of heritage and monument of
Filipino pride.
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