Maria Athena Joy A. CastellanoAC-401

Company Overview

Jollibee is the largest fast food chain in the Philippines, operating a

nationwide network of over 750 stores. A dominant market leader in the

Philippines, Jollibee enjoys the lion’s share of the local market that is more

than all the other multinational brands combined. The company has also

embarked on an aggressive international expansion plan in the USA,

Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing

itself as a growing international QSR player.

Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is

the development, operation and franchising of its quick-service restaurant

brands. It offers a wide variety of affordable and delicious dishes and great

tasting food prepared to satisfy customers of all ages and from all walks of

life.

Food quality, service, price-value relationship, store location and

ambience, and efficient operations continue to be critical elements of the

Company’s success in the quick-service restaurant industry

Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

Maria Athena Joy A. CastellanoAC-401

o We excel in providing great tasting food that meets local

preferences better than anyone.

o We provide superior dining experience, through FSC (Food, Service,

Cleanliness) excellence in every encounter.

o We are the most cost efficient restaurant company in our business

segments, allowing us to price at the most popular levels.

o Our people are passionate about their work and thrive in a high

performance culture.

o We strive to become a model corporate citizen by being relevant to

the communities we serve.

o Our brands are either #1 or #2 in each of our market segments.

o It is the vision of JFC to become one of the three largest and most

profitable restaurant companies in the world by 2020.

Core Values

Through the years, JFC has formed its foundation from good business

practices and strong core values of customer focus, excellence, respect for

individuals, teamwork, spirit of family and fun, humility to listen and learn,

honesty and integrity and frugality. JFC continues its steadfast commitment

in upholding these core values.

o Customer Focus

We put our customers’ satisfaction first. We want everyone who

interacts with us to be happy and to share the joy with those they love.

o Excellence

We always strive for excellence in everything we do – from our food

and service offering, to the experience we provide in and out of our

stores and offices.

Maria Athena Joy A. CastellanoAC-401

o Respect for the Individual

We recognize diversity and show consideration towards different

cultures and beliefs.

o Teamwork

We work together to achieve our objectives, knowing that we are

stronger as a team than in our solo efforts.

o Spirit of Family & Fun

JFC is a place where every employee feels part of the family and

experiences a sense of community and fun that makes work enjoyable.

o Humility to Listen & Learn

Regardless of how big we grow, we hold dear to us the openness and

humility to improve ourselves.

o Honesty & Integrity

We are upright and fair in how we conduct ourselves and our business.

Our partners and customers can always trust us to deliver on what we

promise.

o Frugality

People trust us as the stewards of resources in our care and we work

hard not to let them down.

Products and Services

Jollibee is an American-style fast-food restaurant with Filipino-influenced

dishes specializing in burgers, spaghetti, chicken and some local Filipino

dishes. In the Philippines, Jollibee serves Coca-Cola products for its

beverages; in overseas markets, the chain serves Pepsi products. 

Maria Athena Joy A. CastellanoAC-401

Jollibee has a variety of menu choices. Some of its menu items are as

follows: 

Chickenjoy - fried chicken

Champ - a half-pound burger with tomato, lettuce, cheese, pickles, etc.

(similar to McDonalds' Big Mac)

Jolly Spaghetti - spaghetti with the typical Filipino-style sauce (sweet

and a bit spicy), hotdog slices and spiced ham

French Fries

Yumburger - regular hamburger with special dressing

Yumburger with Cheese

TLC Burger - hamburger with tomato, lettuce and cheese

Mushroom and Cheese Burger - hamburger with sauteed mushrooms

and a cheese sauce

Aloha Burger - hamburger with bacon and pineapple ring

Burger Steak - served with mushroom sauce

Jolly Hotdog - hotdog sandwich topped with manhattan sauce (similar

to 7-11's hotdog sandwich) and grated cheese

To provide their costumer better satisfaction, they offered the following

services:

8-7000 Jollibee Express Delivery Service

Jollibee Kids Party

Jollibee Drive Thru

24-hour Service

A Filipino Pride

Jollibee dedicated its continuous success to the Filipinos who have been

there from the very start. Jollibee is so well-loved every time a new store

opens, especially overseas; Filipinos always form long lines to the store. It is

Maria Athena Joy A. CastellanoAC-401

more than home for them. It is a stronghold of heritage and monument of

Filipino pride.