Jay Hallberg, Spiceworks

Signal Austin: The Leveraging Local ConversationAUSTIN, TX March 10th, 2011

Sponsor SpotlightSpiceworks and Local B2B

Speaker

Jay Hallberg

Co-Founder & CMO

Spiceworks

Jay HallbergCo-founder & VP Marketingjay@spiceworks.com@jay_hallberg

Local B2B: How the Tech Industry is Doing IT

Why do consumers get all the stickers?

And all of the local “fun”?

What About B2B?

You are

here

What about your “IT Guy”?

SMB IT: One Trillion Dollar Ecosystem

5M IT ProsVARs & MSPs

16M Companies& 200M Employees

$1T in IT Spend,1,000’s of Tech Vendors

1234 4567 7890 0987

JOHN D SPICEWORKS

$VISA

IT

Pre-Social IT, circa 2006

IT

Apps

Vendors

IT ITIT Pros

…

…

IT with Spiceworks

Manage People

Manage Network

Free IT Apps

Marketplace

Purchasing

Commerce

DiscussionsAdvice

Community

Vendor pages

Vendors

Foundation: Network Inventory

Signal: Location

1,378,493 IT Pros Generate a Lot of Signals

Network Scale: 78 million devices 45 million employees 858k companies $236 billion in IT budget

2,000 new IT pros, 12,000 printers, and 78,000 computers added per day

Local B2B: Lessons from IT

LocalTraining

LocalMeetups

LocalMarketing

LocalCommerce

Peppers

Trainers apply from and are rated by

community

Classes targeted by geo and skill

Spiceworks and sponsored content drives usage and $

Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue

Local Meetups: SpiceCorpsConversations for IT Pros and Vendors

Meetings scheduled, often with vendors

User group membership

targeted by geo

Sales conversations at scale, continues

online

Community posts

Local Marketing: Windows 7 MobileOnline promotion, local conversation

Local emails Group sponsorships

Targeted 6 cities 2x ad CTR Energized advocates

What’s Next? Local Commerce.Combine new features and signals

IT

Purchase Lists & RFQs

Inventory & Tickets

Location & IT Pros

Vendor Pages

Local Ads

Spiceworks Mobile

Fun? Spice IT up!