Jackie Beaulieu, HCEA Executive Vice President HCEA 2013 STATE of the INDUSTRY

Jackie Beaulieu, HCEA Executive Vice President

HCEA 2013

STATE of the INDUSTRY

Research Underwriters

Understanding big picture trends empowers you to make better informed decisions.

Why is this important?

AHAAnesthesia History Association

American Heart Association

or

161,406

Total Attendees Reported in 2012

Flying Physicians Association

Association for Play Therapy

Blepharospasm Research Foundation

32%

20%

Attendance swings for two large events

Medical meetings represent over 400 specialties

Accreditation Council for Continuing Medical Education (ACCME) AdvaMed Code of Ethics

Agence Française de Sécurité Sanitaire des Produits de Santé (AFSSAPS)American Medical Associaiton (AMA)

Best Practices on Exhibitor Designated ContractorsCanada Food & Drug Act

Canada Rx&D Code of Ethical PracticesCanadian Pharma Code

Code for Interactions with CompaniesCouncil of Medical Specialty Societies (CMSS)

Department of Healthcare and Human Services, Office of the Inspector General (OIG)EFPIA Codes of Practice

EucoMed Code of Ethical Business PracticeFood and Drug Administration (FDA)

Guidelines for U. S. Healthcare ConventionsHCEA Convention Housing Position Statement

IFPMA Americas RegionIFPMA Asia & Pacific Region

IFPMA European RegionIFPMA Middle East and Africa Region

International Pharmaceutical Congress Advisory Association (IPCAA)International Pharmaceutical Federation (FIP)

IPCAA Healthcare Congress GuidelinesMedical Imaging and Technology Alliance (MITA)

OIG GuidancePhRMA Code on Interactions with Healthcare Professionals

Physcian Payment and Affordable Care Act (PPACA)Physcian Payment Sunshine Act (2009)

Prescription Drug Advertising and Promotional Labeling - DRAFT GUIDANCEProduct Name Placement, Size, and Prominence in Advertising and Promotional Labeling

Regulatory ActsSponsorship Solicitation Guidelines

Statments and GuidelinesTSEA/HCEA Standard on Electronic Output Files

Washington, DC SafeRx Law

80Approximately

…industry codes, guidelines and laws by state and country

HCEA State of the Industry

Industry perspective from multiple viewpoints

1MeetingTrends

2Economic

Trends

3Future Outlook

Meeting Trends

Top 50, Attendance, Exhibits, Space Cost, International

1

Attendance Growth in the Top 50, 2011 to 2012

.64%professional attendance

.04%total

attendance

Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional attendance has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.

Attendance Growth in the Top 50, 2012 vs .2007

Professional attendance is nearly back to pre-recession levels.

-.01%

Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional attendance has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.

Attendance Trends in CEIR Index

Healthcare Sector vs. Overall Exhibition Industry, Index of Attendees, 2009=100

Attendance Growth in the Top 50

Professional attendance growth for some, not for others.

8meetings10+ %

4meetings10+ %

Attendance Growth by Meeting Category

Large Meetings: 4,000+ Total Attendees

11.7%professional attendance

11.5%total

attendance

International Attendance Growth

From meetings with 10,000+ total attendees

1998 23.6%2003 19.9%2008 29.0%2011 25.2%2012 25.3%

*Percentages from 1998 and 2003 include smaller sample sizes and historical estimates by event organizers.

Exhibit Hall Trends in Exhibits and Net Sq. Ft.

Large Meetings: 4,000+ Total Attendee

.52%net sq. ft.

27%number of

exhibits

Note: Exhibit figures have been adjusted from 2006 forward to reflect updated reporting definitions.

10x10 Space Cost Trends from 1997-2012

Space cost maintains increases.

Space cost is 22%

higher than the

inflation-adjusted

rate in 2012.

Medical Meeting Location Trends

2011 and the last five years

1 San Diego2 Orlando3 New Orleans4 Philadelphia5 San Francisco6 Anaheim/Los Angeles7 Boston8 Chicago9 Las Vegas9 Washington11 Atlanta12 Denver13 Phoenix13 Scottsdale15 San Antonio16 Miami/Miami Beach17 Dallas18 Baltimore18 New York18 Seattle

Medical Meeting Location Trends

2012 Top 20 Destinations

64%of 712 reported

U.S. medical meetings were

held in 20 destinations.

2010 Top 20 CEIR Destinations1 Las Vegas 2 Orlando 3 Chicago 4 New York 5 Atlanta 6 San Diego7 Wash. DC 8 Boston8 Dallas

10 Houston11 San Francisco12 San Antonio13 Denver14 New Orleans15 Nashville16 Austin17 Phoenix18 Los Angeles19 Philadelphia20 Anaheim

49%of 11,041 U.S.

exhibitions were held in 20

destinations, according to CEIR

Census 2010

Medical Meeting Timing Trends

When are medical meetings most often held?

71%of meetings are

held in 6 months: Mar, Apr, May, Jun, Sep and Oct.

Timing Trends for All Meetings

All meetings held from the 2010 CEIR census.

62%According to the 2010 CEIR census the top 6 months

are: Mar, Apr, May, Sep, Oct, Nov.

2 Economic Trends

Economics, Dow Jones, GDP

Dow Jones Titan Index of Healthcare

Source: Dow Jones

National Healthcare Expenditure (% Change)

Despite multiple recessions, annual national healthcare expenditures from 1960 through 2012 have increased.

CEIR Total Index vs. Quarterly Real GDP

Year-on-Year % Change

3 Future Outlook

What do your colleagues think?

Healthcare Exhibitor Outlook

In 2014, do you anticipate that your company will exhibit:

58 Companies Reporting

Healthcare Exhibitor Outlook

In 2014 do you expect that your spending in the following areas will increase, decrease or have no change?

58 Companies Reporting

Medical Show Organizer Outlook

In 2014, do you anticipate that your primary conference attendance will:

28 Associations Reporting

Medical Show Organizer Outlook

In 2014, do you expect that your net square footage will:

28 Associations Reporting

Medical Show Organizer Outlook

In 2014, do you anticipate that the number of your exhibits will:

28 Associations Reporting

Future Outlook

What do you see as the biggest challenges facing healthcare exhibitors in the coming year?

1. Budget constraints/cost management2. Regulations/Guidelines3. Traffic in hall / attendee interaction4. Exhibitors not being creative enough to adapt how they

interact on the show floor5. Show organizers not being creative enough to make the

exhibit hall more compelling

Future Outlook

What do you see as the biggest challenges facing healthcare conventions in the coming year?

1. Traffic in hall / attendee interaction2. Budget and cost implications3. Regulations/Guidelines 4. Sustainability of the current convention/exhibit model

Industry Issues

Exercising collaboration between show organizers and exhibitors to make the exhibit hall compelling, cost conscience and valuable.

Exhibitors who are being proactive in re-inventing how they weave education and science into their exhibit experience to attract HCPs.

Ongoing evolution of turning exhibit halls into ecosystems of clinical and scientific exploration for HCPs.

Success Trends

The industry continues to rise to the challenge of re-inventing the medical meeting and exhibition experience.

New era of learning and engagement

Jackie Beaulieu, HCEA Executive Vice President

HCEA 2013

STATE of the INDUSTRY