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Jackie Beaulieu, HCEA Executive Vice President
HCEA 2013
STATE of the INDUSTRY
Research Underwriters
Understanding big picture trends empowers you to make better informed decisions.
Why is this important?
AHAAnesthesia History Association
American Heart Association
or
161,406
Total Attendees Reported in 2012
Flying Physicians Association
Association for Play Therapy
Blepharospasm Research Foundation
32%
20%
Attendance swings for two large events
Medical meetings represent over 400 specialties
Accreditation Council for Continuing Medical Education (ACCME) AdvaMed Code of Ethics
Agence Française de Sécurité Sanitaire des Produits de Santé (AFSSAPS)American Medical Associaiton (AMA)
Best Practices on Exhibitor Designated ContractorsCanada Food & Drug Act
Canada Rx&D Code of Ethical PracticesCanadian Pharma Code
Code for Interactions with CompaniesCouncil of Medical Specialty Societies (CMSS)
Department of Healthcare and Human Services, Office of the Inspector General (OIG)EFPIA Codes of Practice
EucoMed Code of Ethical Business PracticeFood and Drug Administration (FDA)
Guidelines for U. S. Healthcare ConventionsHCEA Convention Housing Position Statement
IFPMA Americas RegionIFPMA Asia & Pacific Region
IFPMA European RegionIFPMA Middle East and Africa Region
International Pharmaceutical Congress Advisory Association (IPCAA)International Pharmaceutical Federation (FIP)
IPCAA Healthcare Congress GuidelinesMedical Imaging and Technology Alliance (MITA)
OIG GuidancePhRMA Code on Interactions with Healthcare Professionals
Physcian Payment and Affordable Care Act (PPACA)Physcian Payment Sunshine Act (2009)
Prescription Drug Advertising and Promotional Labeling - DRAFT GUIDANCEProduct Name Placement, Size, and Prominence in Advertising and Promotional Labeling
Regulatory ActsSponsorship Solicitation Guidelines
Statments and GuidelinesTSEA/HCEA Standard on Electronic Output Files
Washington, DC SafeRx Law
80Approximately
…industry codes, guidelines and laws by state and country
HCEA State of the Industry
Industry perspective from multiple viewpoints
1MeetingTrends
2Economic
Trends
3Future Outlook
Meeting Trends
Top 50, Attendance, Exhibits, Space Cost, International
1
Attendance Growth in the Top 50, 2011 to 2012
.64%professional attendance
.04%total
attendance
Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional attendance has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.
Attendance Growth in the Top 50, 2012 vs .2007
Professional attendance is nearly back to pre-recession levels.
-.01%
Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional attendance has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.
Attendance Trends in CEIR Index
Healthcare Sector vs. Overall Exhibition Industry, Index of Attendees, 2009=100
Attendance Growth in the Top 50
Professional attendance growth for some, not for others.
8meetings10+ %
4meetings10+ %
Attendance Growth by Meeting Category
Large Meetings: 4,000+ Total Attendees
11.7%professional attendance
11.5%total
attendance
International Attendance Growth
From meetings with 10,000+ total attendees
1998 23.6%2003 19.9%2008 29.0%2011 25.2%2012 25.3%
*Percentages from 1998 and 2003 include smaller sample sizes and historical estimates by event organizers.
Exhibit Hall Trends in Exhibits and Net Sq. Ft.
Large Meetings: 4,000+ Total Attendee
.52%net sq. ft.
27%number of
exhibits
Note: Exhibit figures have been adjusted from 2006 forward to reflect updated reporting definitions.
10x10 Space Cost Trends from 1997-2012
Space cost maintains increases.
Space cost is 22%
higher than the
inflation-adjusted
rate in 2012.
Medical Meeting Location Trends
2011 and the last five years
1 San Diego2 Orlando3 New Orleans4 Philadelphia5 San Francisco6 Anaheim/Los Angeles7 Boston8 Chicago9 Las Vegas9 Washington11 Atlanta12 Denver13 Phoenix13 Scottsdale15 San Antonio16 Miami/Miami Beach17 Dallas18 Baltimore18 New York18 Seattle
Medical Meeting Location Trends
2012 Top 20 Destinations
64%of 712 reported
U.S. medical meetings were
held in 20 destinations.
2010 Top 20 CEIR Destinations1 Las Vegas 2 Orlando 3 Chicago 4 New York 5 Atlanta 6 San Diego7 Wash. DC 8 Boston8 Dallas
10 Houston11 San Francisco12 San Antonio13 Denver14 New Orleans15 Nashville16 Austin17 Phoenix18 Los Angeles19 Philadelphia20 Anaheim
49%of 11,041 U.S.
exhibitions were held in 20
destinations, according to CEIR
Census 2010
Medical Meeting Timing Trends
When are medical meetings most often held?
71%of meetings are
held in 6 months: Mar, Apr, May, Jun, Sep and Oct.
Timing Trends for All Meetings
All meetings held from the 2010 CEIR census.
62%According to the 2010 CEIR census the top 6 months
are: Mar, Apr, May, Sep, Oct, Nov.
2 Economic Trends
Economics, Dow Jones, GDP
Dow Jones Titan Index of Healthcare
Source: Dow Jones
National Healthcare Expenditure (% Change)
Despite multiple recessions, annual national healthcare expenditures from 1960 through 2012 have increased.
CEIR Total Index vs. Quarterly Real GDP
Year-on-Year % Change
3 Future Outlook
What do your colleagues think?
Healthcare Exhibitor Outlook
In 2014, do you anticipate that your company will exhibit:
58 Companies Reporting
Healthcare Exhibitor Outlook
In 2014 do you expect that your spending in the following areas will increase, decrease or have no change?
58 Companies Reporting
Medical Show Organizer Outlook
In 2014, do you anticipate that your primary conference attendance will:
28 Associations Reporting
Medical Show Organizer Outlook
In 2014, do you expect that your net square footage will:
28 Associations Reporting
Medical Show Organizer Outlook
In 2014, do you anticipate that the number of your exhibits will:
28 Associations Reporting
Future Outlook
What do you see as the biggest challenges facing healthcare exhibitors in the coming year?
1. Budget constraints/cost management2. Regulations/Guidelines3. Traffic in hall / attendee interaction4. Exhibitors not being creative enough to adapt how they
interact on the show floor5. Show organizers not being creative enough to make the
exhibit hall more compelling
Future Outlook
What do you see as the biggest challenges facing healthcare conventions in the coming year?
1. Traffic in hall / attendee interaction2. Budget and cost implications3. Regulations/Guidelines 4. Sustainability of the current convention/exhibit model
Industry Issues
Exercising collaboration between show organizers and exhibitors to make the exhibit hall compelling, cost conscience and valuable.
Exhibitors who are being proactive in re-inventing how they weave education and science into their exhibit experience to attract HCPs.
Ongoing evolution of turning exhibit halls into ecosystems of clinical and scientific exploration for HCPs.
Success Trends
The industry continues to rise to the challenge of re-inventing the medical meeting and exhibition experience.
New era of learning and engagement
Jackie Beaulieu, HCEA Executive Vice President
HCEA 2013
STATE of the INDUSTRY