IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR...

IT’S NOT YOU,IT’S MEDIA

(OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERYBEHIND BEER FOR DOGS.)

Twitter: @SpudHilton

CHRONICLE TRAVEL STAFF

2008

CHRONICLE TRAVEL STAFF

2014

“N#LM!”

TRAVEL EDITOR

2008

JOHN FLINN

TRAVEL EDITOR

2014

ME

GOOD NEWS:

MORE WAYS TOTELL YOUR STORY

GOOD NEWS:

MORE WAYS TOTELL YOUR STORY

BAD NEWS:

IT’S NOT CLEARWHAT WORKS

NEW WORLDMEDIAFACTS

SELF PUBLISHINGALSO MEANS THERE’S

SELF ADVERTISING

CONTENTFOR PUBLIC CONSUMPTION

(NOT JUST FRIENDS & FAMILY)

IS PUBLISHING

STORYTELLINGHAS CHANGED

EXPERIENCEIS THE NEW

LUXURY(EXPERIENCES PLAY BETTER ON NEW

MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)

La Concha Resort, Puerto Rico

“N#LM!”

YOUTUBE1. QUICK, EASY (MAYBE TOO EASY)

INTEGRATED ALREADY, YOU CANCREATE A CHANNEL.

2. IF YOU GET POPULAR, THEY PAY YOU.3. VIDEO STILL THE FASTEST

GROWING PLATFORM ON PLANET EARTH.

INSTAGRAMVIDS + VINES

1. ORGANIC, EASY, FREE.2. IT’S NOT ABOUT SHORT

ATTENTION SPAN(6 SECOND VID IS ACTUALLY

12, 18, 24 SECONDS)

TWITTER1. HELPFUL TRUMPS SELLING

(TRUE FOR ALL SOCIAL MEDIA)

2. DON’T OBSESS OVER FOLLOWERS

3. INTERACTIONS, BOTH GOOD AND BAD

FACEBOOK1. GOOD FOR A STATIC CALLINGCARD AND TO GET CUSTOMERS

TO JOIN THE CONVERSATION.

2. TREATS USERS AS ADVERTISERS.CUTS OFF FOLLOWERS ANDMAKES YOU PAY FOR MORE.

“The Problem with Facebook” by VERITASIUM on YouTube

PINTEREST“Facebook is the past,

Twitter is the present and Pinterest is the future.”

1. USED FOR PLANNING

2. PLACE BOARDS: HELPFUL,BIGGER PICTURE

3 QUESTIONS1. WHY DO YOU WANT TO TELL THE

STORY? WHAT’S THE GOAL?

2. WHO’S THE AUDIENCE?

3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?

TIPS FOR BEING RELEVANT

WITH MEDIA

MAKE SURETHERE’S A

MESSAGE(WOULD YOUR NEIGHBORS CAREIF YOU TOLD THEM ABOUT IT?)

BE PARTOF THE

BIGGERPICTURE

HOWDOES ITAFFECT

TRAVELERS?

LOOK AT HOWOTHERS ARE

DOING IT

Skift.com

QUIRKYIS

CURRENCY(BUT BRANDS AND

DESTINATIONS ARE RELUCTANTTO EMPHASIZE THE ODD.)

The Vancouver Sun

LEARNMANDARIN

TWITTER: @SPUDHILTON

YOUTUBE.COM/BADLATITUDETVFACEBOOK.COM/BADLATITUDETV

SFGATE.COM/BADLATITUDE