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My presentation from the "Navigating the Chaos of Social Media" event held in Beijing, China on the 8th Sept 2011.
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The Digital Marke.ng Experts
Navigating the Chaos of Social Media
Dr. Mathew McDougall CEO, Digital Jungle
But really, this is a story about the Universe
We now know that the Universe has been growing since it’s
inception.. The time of the ‘big bang’
In the past, we simply gazed into the night sky and saw stars.
This was the basic of our knowledge; simple and naïve.
Then over time we developed sophisticated tools like the Hubble Space Telescope, to look deeper into space
And so, we have something similar with our Social Media Universe –
It’s huge, expanding and is confusing
457 Million Internet Users
231 Million Blog Users
1 Billion minutes spent online daily
135,000 web videos added daily
Therefore to understand more about social media we need to turn to
technologies that help us go deeper and grow our insights
Social Intelligence is not simply monitoring
but about making meaning
2006
2008
2010
2011
Reputation Monitoring “What do people say?”
Social Media Analytics “Where & when do they say?”
“What does it all mean?”
2009
2007
New technologies can help us see what is happening across the
social universe… such as
Who are my Fans
Where are people talking?
Do more women like by brand?
Mercedes-Benz – Deep Dive Men.ons
Site Analysis Geographic Distribu.on
Share of Voice
BRAND
• Geographic distribu.on focused on the eastern ci.es
• SOV spread through Portals, Microblogs, Social Networks & BBS/Forums
• Strong voice from douban.com
Model: A3 Men.ons
Site Analysis Geographic Distribu.on
Share of Voice • Geographic distribu.on focused on the
eastern ci.es. With a high intensity in Beijing and Shanghai
• SOV spread through Portals, Social Networks & BBS/forums
• High number of men.ons from seller.cheshi.com
Auto Scorecard (Models) Auto Scorecard
The auto scorecard ranks the 5 automotive models based on a defined criteria list. Fuel Economy: Lexus CT200h, Audi A3 and Mercedes-Benz A Class all ranked highly in fuel economy Value For Money: Audi A3, BMW 1 Series and Infinity G25 were all considered good value for money Safety: Lexus CT200h and the BMW 1 Series ranked highly in safety Sportiness: Audi A3, Infinity G25 and BMW 1 Series ranked well in sportiness Quietness: Lexus CT200h and Audio A3 ranked highly in quietness
Thank You! Dr Mathew McDougall| [email protected]
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