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Isotonix presentation by
Newman Doo
Iso means Iso means ““the samethe same””Tonic means Tonic means ““pressurepressure””
What is Isotonic ?What is Isotonic ?
Isotonic Vitamins and SupplementsIsotonic Vitamins and Supplements
Isotonix
Superior Delivery … Superior Value!
What does “isotonic” What does “isotonic” mean?mean?
Osmosis is the net movement of water across a selectively permeable membrane driven by a difference in solute concentrations on the two sides of the membrane.
Isotonic, Hypertonic, Hypotonic
Isotonic: The solutions being compared have equal concentration of solutes.
Hypertonic: The solution with the higher concentration of solutes.
Hypotonic: The solution with the lower concentration of solutes.
Diffusion of water across a membrane - osmosis - generates a pressure called osmotic pressure.
Diffusion of water into red blood cells:
Composition of Isotonix Composition of Isotonix Delivery SystemDelivery System
Active ingredients:Active ingredients: vitamins, vitamins, minerals, proanthocyanidins (OPC), minerals, proanthocyanidins (OPC), flavonoids, coenzyme Q10, etc.flavonoids, coenzyme Q10, etc.
Base ingredients:Base ingredients: fructose, glucose, fructose, glucose, citric acid, malic acid, calcium citric acid, malic acid, calcium sulfate, maltodextrin, silica, sulfate, maltodextrin, silica, potassium bicarbonatepotassium bicarbonate
Composition of Isotonix Composition of Isotonix Delivery SystemDelivery System
Glucose and fructoseGlucose and fructose: : • Sweet-tasting simple sugarsSweet-tasting simple sugars• Add significant osmotic pressureAdd significant osmotic pressure• Caloric value (~ 8 cal/capful)Caloric value (~ 8 cal/capful)• Fructose: principle sugar in Fructose: principle sugar in
formula scores 20 out of 100 on formula scores 20 out of 100 on glycemic index (i.e., relatively glycemic index (i.e., relatively low value)low value)
Composition of Isotonix Composition of Isotonix Delivery SystemDelivery System
Citric acid and malic acidCitric acid and malic acid: : • Adjust pH to acid range (about Adjust pH to acid range (about
3.5 – 5.0)3.5 – 5.0)• Adjust taste to “citrus” flavorAdjust taste to “citrus” flavor• Minor osmotic pressure Minor osmotic pressure
adjustmentadjustment• Minor nutritive valueMinor nutritive value
Composition of Isotonix Composition of Isotonix Delivery SystemDelivery System
Calcium sulfateCalcium sulfate: : • Desiccant (takes up moisture in Desiccant (takes up moisture in
powder) / free-flow agent powder) / free-flow agent • Minor osmotic pressure Minor osmotic pressure
adjustmentadjustment• Minor nutritive valueMinor nutritive value
Composition of Isotonix Composition of Isotonix Delivery SystemDelivery System
MaltodextrinMaltodextrin: : • Glucose polymer has minor Glucose polymer has minor
caloric valuecaloric value• Powder — bulking agentPowder — bulking agent• Prevents citric acid from reacting Prevents citric acid from reacting
with potassium bicarbonate and with potassium bicarbonate and waterwater
• Thickening and suspending agent Thickening and suspending agent in solutionin solution
Composition of Isotonix Composition of Isotonix Delivery SystemDelivery System
Potassium bicarbonatePotassium bicarbonate: : • Potassium and bicarbonate ions Potassium and bicarbonate ions
have significant osmotic pressure have significant osmotic pressure • Helps adjust and buffer pHHelps adjust and buffer pH
• Release of CORelease of CO2 2 stirs liquidstirs liquid SilicaSilica: :
Food grade, amorphous (not ground up Food grade, amorphous (not ground up quartz crystals)quartz crystals)• Desiccant/free-flow agentDesiccant/free-flow agent
Isotonix solutions have an ideal range of PH
Between 3.5 and 4.0
Isotonix solutions
Isotonix solutions with ph between 3.5 and 4.0 do not stay long in the stomach.
Receptors are triggered by osmotic pressure in the stomach SENSORY CELLS in in
lower stomach and lower stomach and osmo regulators in the duodenum send send signals to trigger signals to trigger opening and opening and closing of the closing of the duodenal valve for duodenal valve for emptying gastric emptying gastric content into the content into the intestine.intestine.
Isotonix solutions
They move instantly into the small intestine with little dilution.
Rapid entry into the intestine facilitates rapid absorption.
Isotonix solutions and absorption
Sodium bicarbonate is secreted in the intestine to adjust the ph to 7.
For some vital nutrients, e.g. Vitamin C, sodium must be present for absorption.
Isotonix solutions and absorption
Easily consumed No Digestion
Required Ionic ready to be
absorbed by blood and cells
Ca2+
Ca2+Mg2+
K+ Na+
Ca2+
Mg2+
Ca2+Mg2+
K+
K+
Na+
Na+
B+
Advantages of isotonix solutions
They are absorbed rapidly, thus there will not be any stomach discomfort.
Advantages of isotonix solutions
Faster absorption ensures no dilution and no loss of nutrients.
Advantages of isotonix solutions
There is no need for filler,binders, capsules - all those unnatural supplementation
Many people prefer a liquid supplement rather than capsules.
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