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is Twitter for Twits and Facebook a Farce?
What’s all the hype about?
Who Am I?
Denis O’Regan
Director of
One of his famous shirts
What is Denis going to talk about?
What is Twitter & Facebook?
Generation Y
A brief Guide on using Twitter
Quick Fire Quiz
What is ?
I just brushed my teeth
(tweet)
Follower
This is video hilarious
http://bit.ly/bJpFP1
Dentist?Likes Fun and is Curious
What is ?
Wall
Info
Photos
Events
Links
Causes
Apps
Wall
My Blog
Recent Activity
Some Fun
Collection of Activities
Info
Your Profile
Photos
A Place to Share Photos/Videos etc.
Events
Publish Events and Invite People
Links
Share Links to Other Websites
Causes
Share Causes, Invite Donations
Meet My Daughter
Aisling
Generation Y
“Echo Boomer”
“Millennial”
Born 1982-95 (15 to 28 years)
what is Generation ?
Characteristics of Generation Y
Individual Expression (most radical change in China)
More Culturally Liberal and Morally Tolerant than Generation X
The rise of instant Communication Technologies via the Internet
The growth of Social Networking and Interactive Gaming platforms
Why the Sociology Lesson?
In 2010 Gen Y will outnumber Gen X (Baby Boomers)
96% use at least one Social Network
Fastest growing segment on Facebook?
55-65 year-old females
Twitter – Surely a waste of time?
Sad people with nothing better to do?
the Big Party
What would you do?
the Big Party
Look for people you might knowTwitter Search
Find people who are into the things that interest youSearch Topics - follow people
Listen to folks - so you begin to get to know themRead carefully
the Big Party
Compliment peopleReply
Let them know when you agree with something they sayRe-Tweet (RT)
Ask a question about something that genuinely interests youtweet
the Big Party
Talk about their business
Try to Sell you stuff
Don’t listen or ignore you
Rude or Bad Language
Irrelevant Conversation
Mundane or Boring
Selling Stuff
Annoying People at the Party
What Not to Tweet
Ways to Target
Relevant News Headlines to you TMGenuinely Useful Tips for your TMAnswer the Questions of your TMRelevant Invitation of Opinions from
your TMCelebrate a Relevant AchievementShare a Relevant InspirationMention Relevant Calendar Events
Decide Your Target Market (TM)
Quick fire Quiz
What’s the 2nd largest Search Engine?
999,987,865 videos and counting
What’s the largest Search Engine?
Who owns ?
Quick fire Quiz
What’s the number 1 activity on the Web?
Pornography?
Social Media
Quick fire Quiz
What percentage of consumers trust Advertisements?
14%
What percentage of consumers trust Peer Recommendations?
78%
What Year was this?
19921992
Searching in 1992
How most people looked for you then…
What Year was this?
20082008
Searching Now
How did you look for a product or service this week?Yellow Pages?
Thompson Local?
Exchange & Mart?
Newspaper?
Google?
Search Engine Popularity (2008)
Our habits are changing…
Less of us Search for News
How we get news…
The News is finding Us!
You won’t search for Products/Services…
Products/Services will find you!
Countries: the 5 biggest Populations?
1.3 billion
1.1 billion
309 million
231 million
China
India
USA
Indonesia
Brazil 193 million
Population of Facebook?
…and growing!
400 millionThe 3rd largest “country”
So What Do You Think?
Is Twitter for Twits?
and Facebook a Farce?
Social Networking
…are you Ready?
the Quiet Revolution is already happening
Social Networking
What’s Your Social Media Strategy?
It’s all just hype
And to finish – Pick a YouTube Viral
Watch this Space!
Launched 9 Feb 2010
Facebook Case Studies
www.facebook.com/PringlesPacked with home made Pringle adverts of people singing weird songs plus an application where you can upload your photo to a Pringles Conga (then invite your friends to join)
www.facebook.com/cocacolaThis fan page was not created by Coca-Cola. And when it became really big the company took to unorthodox step of encouraging the creators – read the story.
www.facebook.com/StarbucksStarbuck take the modesty approach avoiding in the face adverts and flashy games. Instead they have focussed on allowing their fans to enthuse about their coffee but also gently introducing social causes like the Haiti Earthquake, World AIDs day and Recycling
www.facebook.com/adidasoriginalsAdidas have really focussed on their Dream Client. The fan page is packed with videos of skateboarding, RAP music, competitions, and celebrity endorsements by David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales.
Social Media is the Cherry on Top
Promoting Your Business on the Internet
is a multi-faceted approach
Social Media is the Cherry on Top
Promoting Your Business on the Internet
Friday 5 March 2010
Harlow Enterprise Hub
Contact 01279 777169
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