is Twitter for Twits and Facebook a Farce?

What’s all the hype about?

Who Am I?

Denis O’Regan

Director of

One of his famous shirts

What is Denis going to talk about?

What is Twitter & Facebook?

Generation Y

A brief Guide on using Twitter

Quick Fire Quiz

What is ?

I just brushed my teeth

(tweet)

Follower

This is video hilarious

http://bit.ly/bJpFP1

Dentist?Likes Fun and is Curious

What is ?

Wall

Info

Photos

Events

Links

Causes

Apps

Wall

My Blog

Recent Activity

Some Fun

Collection of Activities

Info

Your Profile

Photos

A Place to Share Photos/Videos etc.

Events

Publish Events and Invite People

Links

Share Links to Other Websites

Causes

Share Causes, Invite Donations

Meet My Daughter

Aisling

Generation Y

“Echo Boomer”

“Millennial”

Born 1982-95 (15 to 28 years)

what is Generation ?

Characteristics of Generation Y

Individual Expression (most radical change in China)

More Culturally Liberal and Morally Tolerant than Generation X

The rise of instant Communication Technologies via the Internet

The growth of Social Networking and Interactive Gaming platforms

Why the Sociology Lesson?

In 2010 Gen Y will outnumber Gen X (Baby Boomers)

96% use at least one Social Network

Fastest growing segment on Facebook?

55-65 year-old females

Twitter – Surely a waste of time?

Sad people with nothing better to do?

the Big Party

What would you do?

the Big Party

Look for people you might knowTwitter Search

Find people who are into the things that interest youSearch Topics - follow people

Listen to folks - so you begin to get to know themRead carefully

the Big Party

Compliment peopleReply

Let them know when you agree with something they sayRe-Tweet (RT)

Ask a question about something that genuinely interests youtweet

the Big Party

Talk about their business

Try to Sell you stuff

Don’t listen or ignore you

Rude or Bad Language

Irrelevant Conversation

Mundane or Boring

Selling Stuff

Annoying People at the Party

What Not to Tweet

Ways to Target

Relevant News Headlines to you TMGenuinely Useful Tips for your TMAnswer the Questions of your TMRelevant Invitation of Opinions from

your TMCelebrate a Relevant AchievementShare a Relevant InspirationMention Relevant Calendar Events

Decide Your Target Market (TM)

Quick fire Quiz

What’s the 2nd largest Search Engine?

999,987,865 videos and counting

What’s the largest Search Engine?

Who owns ?

Quick fire Quiz

What’s the number 1 activity on the Web?

Pornography?

Social Media

Quick fire Quiz

What percentage of consumers trust Advertisements?

14%

What percentage of consumers trust Peer Recommendations?

78%

What Year was this?

19921992

Searching in 1992

How most people looked for you then…

What Year was this?

20082008

Searching Now

How did you look for a product or service this week?Yellow Pages?

Thompson Local?

Exchange & Mart?

Newspaper?

Google?

Search Engine Popularity (2008)

Our habits are changing…

Less of us Search for News

How we get news…

The News is finding Us!

You won’t search for Products/Services…

Products/Services will find you!

Countries: the 5 biggest Populations?

1.3 billion

1.1 billion

309 million

231 million

China

India

USA

Indonesia

Brazil 193 million

Population of Facebook?

…and growing!

400 millionThe 3rd largest “country”

So What Do You Think?

Is Twitter for Twits?

and Facebook a Farce?

Social Networking

…are you Ready?

the Quiet Revolution is already happening

Social Networking

What’s Your Social Media Strategy?

It’s all just hype

And to finish – Pick a YouTube Viral

Watch this Space!

Launched 9 Feb 2010

Facebook Case Studies

www.facebook.com/PringlesPacked with home made Pringle adverts of people singing weird songs plus an application where you can upload your photo to a Pringles Conga (then invite your friends to join)

www.facebook.com/cocacolaThis fan page was not created by Coca-Cola. And when it became really big the company took to unorthodox step of encouraging the creators – read the story.

www.facebook.com/StarbucksStarbuck take the modesty approach avoiding in the face adverts and flashy games. Instead they have focussed on allowing their fans to enthuse about their coffee but also gently introducing social causes like the Haiti Earthquake, World AIDs day and Recycling

www.facebook.com/adidasoriginalsAdidas have really focussed on their Dream Client. The fan page is packed with videos of skateboarding, RAP music, competitions, and celebrity endorsements by David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales.

Social Media is the Cherry on Top

Promoting Your Business on the Internet

is a multi-faceted approach

Social Media is the Cherry on Top

Promoting Your Business on the Internet

Friday 5 March 2010

Harlow Enterprise Hub

Contact 01279 777169

Denis O’Regan

Thank You for watching

www.easykey.net