View
6
Download
0
Category
Preview:
Citation preview
INVESTOR DECK – Q4 2015 SNIPP INTERACTIVE INC. TSX:V SPN
Disclaimer This presentation is not, and nothing in it should be construed as, an offer, invitation or recommendation in respect of Snipp Interactive Inc.’s securities, or an offer, invitation or recommendation to sell, or a solicitation of an offer to buy, the facilities or any of the Company’s securities in any jurisdiction. Neither this presentation nor anything in it shall form the basis of any contract or commitment. This presentation is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any investor. All investors should consider such factors in consultation with a professional advisor of their choosing when deciding if an investment is appropriate. The Company has prepared this presentation based on information available to it, including information derived from public sources that have not been independently verified. No representation or warranty, express or implied, is provided in relation to the fairness, accuracy, correctness, completeness or reliability of the information, opinions or conclusions expressed herein. These projections should not be considered a representation of the Company’s potential cash generation performance in any way. Some of the financial information included in this presentation is preliminary, forward-looking, unaudited and subject to revision.
All forward–looking statements attributable to the Company or persons acting on its behalf apply only as of the date of this document, and are expressly qualified in their entirety by the cautionary statements included elsewhere in this document. All forward-looking statements involve risks and uncertainties, which may cause actual results to differ materially from the statements made. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labor relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. The financial projections are preliminary and subject to change; the Company undertakes no obligation to update or revise these forward–looking statements to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events, except as required by law. Inevitably, some assumptions will not materialize, and unanticipated events and circumstances may affect the ultimate financial results. Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significant business, economic and competitive risks, and the assumptions underlying the projections may be inaccurate in any material respect. Therefore, the actual results achieved may vary significantly from the forecasts, and the variations may be material. The reader is cautioned not to put undue reliance on such forward-looking statements.
2
Snipp - What We Do
Fortune 500 brands use Snipp’s mobile promotions
platform to extract unique data about shoppers;
their shopping habits and the effectiveness of their
advertising & incentive programs to drive ROI
$
3
Connecting brands directly to the consumer with effective advertising and incentives
Consumers
Retailers
Brands
Why Is our Platform Important?
“Half the money i spend on advertising is wasted;
the trouble is i don’t know which half” - John Wannamaker
“The problem for many advertisers is that the vast majority of consumer purchases take place offline.
So the question becomes: if i buy advertising on facebook, how do i know that someone bought a can
of beans in the supermarket because of it?”
4
Retailers have the power of purchase data, Brands have none
1 Advertising has a measurement problem
2
$
$
The Data Solves 3 Complex Problems
Questions a brand manager has no answers for today!
What, Where & Why Did You Buy My Product? 1
Can I Keep My Customer Happy? 2
What Advertising Works For Me? 3
“Our mission is to help clients solve their advertising measurement problem by using everyday promotion data”
5
Flexible platform = Powerful Data
Cross Channel Applicability
Device Agnostic & Easy to use
Multiple Rewards
@
No App
Flexible Program types
Giveaways
Instant Wins
Sweepstakes
Punch Card
Loyalty
Social
Purchase
Rebate
Text2Win
…and more!
6
Cutting Edge Technology Modules
Receipt Processing
Rewards Solutions
Loyalty Platform
Rebate Centers
Image Recognition
Data Mining & Analytics
7
Rules: Contests & Sweepstakes
Brand issue Snipp powered program Program results
Arm & Hammer + Major League Baseball
Example of the Snipp platform
77%
$200MM+
of shoppers buy only 1 Arm & Hammer brand
The opportunity if shoppers buy 1
additional brand
“A home run!” Director of Marketing, Arm & Hammer
PRE POST
2% 3% 18%
77%
12%
13%
22%
53%
Bought1 Bought 2 Bought 3 Bought 4+
8
Result: 3X+ Annual Revenue Growth
9
$511,854 $870,420
$3,562,045
$10,046,661
2012 2013 2014 2015 YTD
Snipp USD Revenue
8 10 48 121
$7,000 $7,796 $25,000 $44,000
-256% -84% -30% -5%
Full Time Employees
Average Campaign Size
EBITDA Loss as % of Revenue
$3,705,800
$2,709,288
$3,631,573
Q1 Q2 Q3 Q4
Quarterly Year Over Year Revenue Growth
2012 2013 2014 2015
Q3 $59,190
Q2 & Q3 +IVE
9 Months!
Snipp Today
121 EMPLOYEES
642% 9 MONTHS REV. GROWTH YOY
10M+ CASH & EQUIVALENTS + AR, NO DEBT
15M+ RECORD SALES PIPELINE
+ CASHFLOW
30% INSIDER OWNERSHIP
MASTER SERVICE AGREEMENTS WITH FORTUNE 500 BRANDS
10
Large, growing and fragmented market
US PROMOTION INDUSTRY
$80 B
$500 B GLOBAL ADVERTISING
SPEND Ability to track overall purchase behavior
Ab
ility
to r
un p
rom
otio
ns
Snipp has the leading solution
11
Our clients are top multinational brands Less than 5% penetrated into our current customers
12
Product innovation, new industry solutions and geographies 1
Focused on Profitable Growth Snipp is poised to continue its rapid growth
Multiplier effect of increased sales force and client type 2
Addition of long term licensing and services contracts 3
Increasing profitability with each relationship 4
Opportunities to merge and/or acquire complimentary companies 5
13
Recommended