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CalDo E Spice

CalDo E Spice

The Experience You Have Never Sensed Before Vision Statement:The customer satisfaction and Service quality is all we believe in

Mission StatementProvide the best quality food and service to our customers. Keeping and maintaining a good healthy customer relationship and Treating and considering Customers as our only Priority

(Customers make the most contribution towards a successful business and therefore our target is to satisfy our customers, and this satisfaction can only be given by quality food and service)

Executive Summary:

Caldo e Spice (Hot n Spice) a fast food restaurant being lunched in pakistan, firstly in karachi. The name Caldo E Spice is in Italaian Language as the restaurant is being launched as an Italian restuarant, bringing in Italian culture and variety of Italian food and flavours. Caldo E Speice will provide a combination of excellent food at value pricing, with fun packaging and Great atmosphere. Caldo E Spice is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.ContinueOur main priority is to establish an outlet in a crowded mall where people could easily enjoy the Italian service Food.

The fast food restaurant will have an installed capacity to serve 335 clients per day; however, the restaurant would initially start business with 140-150 clients. 10 personnel would be required to manage the operations of fast food restaurant Objectives:To become the Trend Setter For Italian foodKeep cost minimized in all areasTo make Caldo E Spice a destination spot for mall-goersProviding 100% satisfaction to our customers and maintaining the level of excellence over our Competitors Providing best quality food to attain the largest market share in Food industryEncourage the two most important values in fast food business: brand and imageTry Expanding Locally and InternationallyMarketing strategy:Product:Caldo E spice has come up with a variety of tasty and mouthwatering meals and deals starting from

Different Italian flavored burgers chips zinger, Club sandwiches and much more of fast food

Apart from this Appetizer like , Insalata di Arugula (Arugula with Freshly Cracked Black Pepper, and Cheese,Garlic

Traditional Caprese Salad (Buffalo Mozzarella Cheese with Tomato, &, Spanish

Grilled Free Range Chicken (with Spicy Pomodoro Sauce)

ContinueSauteed Assorted Seafood (with Anchovy Sauce, Capers, Olives, Sweet Basil, Lemon Jus)

Oven Baked Beef Meatball (with Bechamel,Parmesan Cheese)

DESSERTS:

Lavender Scented Panna Cotta (topped with Mixed Berries Compote)

Fresh Cut Fruit Platter

Price:The pricing strategy is very simple penetration pricing as well price skimming. when the products get well known by the people and as the demand increases , newly launched product

so therefore at start pricing strategy would be moderate

Promotion:The promotional campaign is on all over, with Advertisements in magazines newspaper in print media and on local Television and radio networks,

we have also included billboards on roads where there is bottle neck situation at traffic like shahre Faisal, airport road , stadium road.

We have not placed any billboards in a signal free zones as again it would be of no good use.Place:Finally decided to target Defence Hyper star mall and Tariq Road Dolmen Mallas the target segment is those people who visit malls and like to have snacks or proper mealsSWOT AnalysisStrength:High trained staffNo direct competitorsHeavy promotional activitiesinnovative cultureUnique productStrong management

Weaknesses:Newly lauchedLack of capitalHigh promotional cost

Continue..Opportunities:New marketOperating Niche Market and fulfilling gapNo need to compromise on price as no direct competitors Expanding within Pakistan soon

Threats:Political instabilityEconomic conditions Government regulations