Interface March Publicity Report

INTERFACE PUBLIC RELATIONS ACTIVITY REPORT

MARCH 2015

Publicity Highlights 1. Interface was acknowledged as a “Green Steps” honoree in the “Practice and

Process” category, recognized for its Legacy Projects initiative.

FLOOR COVERING WEEKLY, March 23 16,276

2. An article about flooring manufacturers getting serious about the senior living market

quotes David Oakey on the diverse senior living markets in the U.S., citing the need for

many styles and products for different regions. He also discusses his vision for

increased biophilic design, noting that Human Nature was a key introduction at NeoCon.

A photo featuring Newbridge carpet tile illustrates.

FLOOR FOCUS, March 14,553

3. Profile on NYU’s Steinhardt School of Culture, Education and Human Development

building by LTL Architects incorporates a slide show of the new facility where Straight

Edge carpet was used throughout. The product is prominently shown and fully credited.

INTERIOR DESIGN ONLINE, March 20 642,889

4. In a blog post titled “World changing carpet,” Interface’s Mission Zero and Net-Works

initiatives are detailed, as is the company’s progress thus far.

STRAWBERRY EARTH BLOG, March 6 N/A

Publicity Underway

1. Adapted the Human Spaces press release provided by Tangerine PR for North

American distribution. Worked with P. Mason to have the release and

correspondence translated to French. Distributed materials -- including

infographic -- to 500+ members of the media. Targets included key design and

flooring trade press plus journalists covering wellness/science, business,

features, design and architecture, and green/sustainability interests at local and

national newspapers, general interest news magazines, blogs, onlines, and

broadcast outlets across North America. Additionally, distributed the press

release on PR Newswire in the U.S. along with appropriately translated English

and French versions in Canada.

2. Reached out to Interface’s external experts on biophilic design, including Steven

Kellert and Bill Browning, who might serve as additional interview subjects for

proposed stories on Human Spaces. VP+C continuing to follow up.

3. Provided additional information on Human Spaces to an editor for CANADIAN INTERIORS for posting to CanadianInteriors.com

4. Followed up with a columnist for THE TORONTO SUN, who is proposing a story

on Human Spaces to her editor. Due to internal changes at the publication, the

writer requested that VP+C follow up in mid-April.

5. Provided the full Human Spaces report and infographic in JPEG format to the

editor of THE GREEN LIVING GUY, a blog focused on green living and

technology.

6. Provided additional information and the full Human Spaces report to a staff writer

at the WASHINGTON POST WONKBLOG. VP+C continuing to follow up.

7. Worked with a writer at GREEN LIVING MAGAZINE to incorporate the Human

Spaces infographic in the publication’s July issue. Also working with the same

writer to include Human Spaces in a future issue on the theme of biophilic design

for early next year. VP+C will continue to follow up.

8. Following the Lumber Liquidators “60 Minutes” exposé, provided

recommendation that the team not associate Interface with a story so fraught

with negativity. Instead, focus upcoming press outreach on Interface’s

transparency in its supply chain and manufacturing as a whole. The CBS News

program rarely offers or covers any counterpoint reporting.

9. Drafted text on Interface’s Legacy Projects for submission to FLOOR COVERING WEEKLY’S Green Step awards.

10. Drafted 300-word text based on Julian Treasure's videos on the impact of sound

in the educational environment to submit to SCHOOL PLANNING & MANAGEMENT magazine as a bylined article credited to Keith Duprey.

11. Drafted for review a deep product caption detailing the Silver Linings collection.

12. Learned that Human Nature is up for two ARCHITIZER A+ awards and provided

a link to the internal team to encourage voting.

13. Provided an editor at CONTRACT MAGAZINE with high res images of Human

Nature Hospitality for its Designers Select monthly section.

14. Submitted Net-Works to CoreNetGlobal's Sustainable Leadership Awards in the

Design & Development category.

15. Provided a proposed timeline for optimum press introduction of Microsfera in the

North American market knowing that three additional segment products and

ReEntry news are in the pipeline.

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Headline: Core Curriculum Resources

Date: 3/27/2015 1:57:26 PM

Media Contact:

Media Outlet: Interior Design - Online

Attachment Link: http://news.vocus.com/?a=20860104481&p=19f&v=1&x=2D2tr7PhH_uAjpZ03Om_5w

Back to article<< Slide 1 Glidden : Paint Ceilings Plus : Acoustical...

Headline: World changing carpet

Date: 3/3/2015 7:06:22 PM

Media Contact:

Media Outlet: Strawberry Earth

Attachment Link: http://strawberryearth.com/blog/1395/world-changing-carpet

Carpet tile producer Interface decided in 1994 the company needs to be 100%...

Headline: ASU Biomimicry Center Announced

Date: 3/2/2015 2:28:59 PM

Media Contact: Joe Zazzeraz

Media Outlet: Green Living AZ Magazine - Online

Attachment Link: http://www.greenlivingaz.com/2015/03/02/asu-biomimicry/

Arizona is quickly becoming a hot spot for biomimicry education and research....

Headline: VP of sustainability challenges AU to take ‘big risks,' install solar panels for newvideo board

Date: 3/2/2015 7:22:00 PM

Media Contact: Sara Falligant

Media Outlet: Opelika-Auburn News - Online

Attachment Link: http://news.vocus.com/?a=20610691630&p=19f&v=1&x=eE_okYHgyuJtifTg3VoM7A

George Bandy Jr., an Opelika native and vice president of sustainability for...

Headline: Ecocentricity Blog - March 2015

Date: 3/3/2015 1:38:32 PM

Media Contact: Valerie Bennett

Media Outlet: Markets.financialcontent.com

Attachment Link: http://markets.financialcontent.com/pennwell.hydroworld/news/read/29391089/ecocentricity_blog_

SOURCE: Ray C. Anderson Foundation Why is silence so hard for us? I really...

Headline: Interface senior vice president Wells John R sells 03 March 2015

Date: 3/4/2015 12:00:00 AM

Media Contact:

Media Outlet: News Bites - People in Business

...Mr. Wells joined the Company in February 1994 as Vice President - Sales of Interface FlooringSystems, Inc. (now InterfaceFLOR,...

Headline: Interface's Claims New Microsfera Has Lowest Carbon Footprint Ever

Date: 3/13/2015 10:56:32 AM

Media Contact:

Media Outlet: Floor Daily

Attachment Link: http://www.floordaily.net/flooring-news/Interfaces_Claims_New_Microsfera_Has_Lowest_Carbo.aspx

LaGrange, GA, March 13, 2015—Interface has unveiled its latest product, Microsfera,...

Headline: Interface Unveils Microsfera

Date: 3/16/2015 4:55:56 PM

Media Contact:

Media Outlet: Talk Floor

Attachment Link: http://www.floortrendsmag.com/articles/98403-interface-unveils-microsfera

March 16, 2015 Interface's Microsfera is a milestone in its ongoing challenge...

Headline: Why the Little Guys are Really the Big Guys in Sustainability

Date: 3/17/2015 7:03:48 AM

Media Contact: Nigel Johnston

Media Outlet: CSRwire.com

Attachment Link: http://www.csrwire.com/blog/posts/1541-why-the-little-guys-are-really-the-big-guys-in-sustainability

When it comes to protecting the environment or improving workers' conditions,...

Headline: More donations sought to finish school building

Date: 3/20/2015 12:00:00 AM

Media Contact: Inka Bajandas

Media Outlet: Daily Journal of Commerce (Oregon)

Construction of a new home for Wilsonville-based Victory Academy is on track...

Headline: Ray C. Anderson Foundation Awards $100,000 "NextGen" Grant to Net-Works(TM)

Date: 3/24/2015 6:08:24 AM

Media Contact:

Media Outlet: Individual.com

Attachment Link: http://news.vocus.com/?a=20822931118&p=19f&v=1&x=S4vErDRfymBG4Ql-3-i-Kw

The Ray C. Anderson Foundation recently awarded a $100,000 "NextGen" grant to...

Headline: Ray C. Anderson Foundation Awards $100,000 “NextGen” Grant to Net-Works™

Date: 3/24/2015 9:39:36 AM

Media Contact: Ray C. Anderson Foundation

Media Outlet: CSRwire.com

Attachment Link: http://www.csrwire.com/press_releases/37788-Ray-C-Anderson-Foundation-Awards-100-000-NextGen-Grant-to-Net-Works-

ZSL and Interface, Inc.'s Powerful “Inclusive Business” Program Brings to Life...

Headline: Sustainable Pittsburgh Hosts Interface, Inc. At March 27 Sustainability Program

Date: 3/25/2015 7:25:35 AM

Media Contact:

Media Outlet: PA Environment Digest Daily Blog

Attachment Link: http://paenvironmentdaily.blogspot.pt/2015/03/sustainable-pittsburgh-hosts-interface.html

Chris Turk, Senior Vice President, Manufacturing and Operations at Interface,...

Headline: Sustainable Pittsburgh Hosts Interface, Inc. At March 27 Sustainability Program

Date: 3/25/2015 8:53:34 AM

Media Contact: Feed: PA Environment Digest

Media Outlet: NorthCentralPA.com

Attachment Link: http://www.northcentralpa.com/feeditem/2015-03-24_sustainable-pittsburgh-hosts-interface-inc-march-27-sustainability-program

March 24, 2015 Chris Turk, Senior Vice President, Manufacturing and Operations...

Headline: 2015 | Finalists announced for $100,000 St Andrews Prize

Date: 3/27/2015 1:23:44 AM

Media Contact:

Media Outlet: University of St Andrews

Attachment Link: http://www.st-andrews.ac.uk/news/archive/2015/title,255700,en.php

Back to news items Finalists announced for $100,000 St Andrews Prize Thursday...

Headline: Inside The Master Plan Of Chicago's North Park University

Date: 3/30/2015 6:15:01 PM

Media Contact:

Media Outlet: Facility Executive Magazine

Attachment Link: http://facilityexecutive.com/2015/03/north-park-university-case-study/

By Anne Vazquez From the March/April 2015 issue The central atrium in Johnson...