Integrity Mobile Trends 2012

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Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO 63130ed@integritystl.comwww.integritystl.com

Mobile TrendsIt’s Nice to Meet You

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Marketing Has Changed

2

TodayMore ads

YesterdayLess ads

AD

With undivided attentionReached more

people

Paying less

attentionAD AD

AD AD

AD AD

Reach fewer people

AD

AD

AD

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The Screens we Love

3

Source: Google: The New Multi-screen World, August, 2012

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Today’s Audience

4

Conversations

Content

Customers

Control

Creative Class

Communicate

Connected

Community

Generation C

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Areas of Focus

5

Social Media

MobileLocation-basedMarketing

Sales / Lead-Gen

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Mobile Web vs. Desktop Growth

6

Source: Mary Meeker, Morgan Stanley, Internet Trends, April 12, 2012

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Global Internet Device Sales

7

Source: Gartner, IDC, Strategy Analytics, company filings, BI Intelligence

3B

2.5B

2B

1.5B

1B

500

M

un

its

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US Adults - Own Tablets/eReaders

8

35%

30%

25%

20%

15%

10%

5%

0%4/09

2% 5/1

09/10

5/11

12/11

1/12

29%

Source: Pew Research Center, 2012

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What Users Do on Mobile

9

Q1 2011

Q1 2012

25

15

11

10

7

25

24

12

10

7

games social news entertainment

other

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What Users Want

10

76%location/hours

61%‘click to call’

53%download app

54%send e-mail

48%social network

41%play a video

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What Users Buy & Do

11

30%Digital content

27%Consumer electronics

13%Food/drink

13%Computer equipment

48%Movie/event

tickets

8%Office

supplies

46%Mobile

payment

45%Mobile

purchase

35%Mobile coupon

61% Comparison

shop

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US m-Commerce Sales, 2010-2015

12

2010

2011

2012

2013

2014

2015

$31.0B

$3.5B

$6.7B

$11.6B

$17.2B

$23.7B

Source: eMarketer, November 2011

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US Mobile OS Trending

13

Source: comScore MobiLens, Dec-2005 to Dec-2001, US

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Market Data – August 2012

14

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Market Data – August 2012

15

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Growth Still to Come!

16

Smartphone Mobile Phone

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

953MM

6.1B

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A Final Warning

• 96% - encountered sites NOT optimized• 60% - leave website if it not mobile friendly• 67% - more likely to purchase from mobile site• 74% - more likely to return

So, how do you address?

www.BeTheThing.com/mobile(for more amazing stats)

17

Interactive. Digital. Awesome.

Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO 63130ed@integritystl.comwww.integritystl.com

Thank YouIt’s Nice to Meet You