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Interactive. Digital. Awesome.
Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]
Mobile TrendsIt’s Nice to Meet You
Interactive. Digital. Awesome.
Marketing Has Changed
2
TodayMore ads
YesterdayLess ads
AD
With undivided attentionReached more
people
Paying less
attentionAD AD
AD AD
AD AD
Reach fewer people
AD
AD
AD
Interactive. Digital. Awesome.
The Screens we Love
3
Source: Google: The New Multi-screen World, August, 2012
Interactive. Digital. Awesome.
Today’s Audience
4
Conversations
Content
Customers
Control
Creative Class
Communicate
Connected
Community
Generation C
Interactive. Digital. Awesome.
Areas of Focus
5
Social Media
MobileLocation-basedMarketing
Sales / Lead-Gen
Interactive. Digital. Awesome.
Mobile Web vs. Desktop Growth
6
Source: Mary Meeker, Morgan Stanley, Internet Trends, April 12, 2012
Interactive. Digital. Awesome.
Global Internet Device Sales
7
Source: Gartner, IDC, Strategy Analytics, company filings, BI Intelligence
3B
2.5B
2B
1.5B
1B
500
M
un
its
Interactive. Digital. Awesome.
US Adults - Own Tablets/eReaders
8
35%
30%
25%
20%
15%
10%
5%
0%4/09
2% 5/1
09/10
5/11
12/11
1/12
29%
Source: Pew Research Center, 2012
Interactive. Digital. Awesome.
What Users Do on Mobile
9
Q1 2011
Q1 2012
25
15
11
10
7
25
24
12
10
7
games social news entertainment
other
Interactive. Digital. Awesome.
What Users Want
10
76%location/hours
61%‘click to call’
53%download app
54%send e-mail
48%social network
41%play a video
Interactive. Digital. Awesome.
What Users Buy & Do
11
30%Digital content
27%Consumer electronics
13%Food/drink
13%Computer equipment
48%Movie/event
tickets
8%Office
supplies
46%Mobile
payment
45%Mobile
purchase
35%Mobile coupon
61% Comparison
shop
Interactive. Digital. Awesome.
US m-Commerce Sales, 2010-2015
12
2010
2011
2012
2013
2014
2015
$31.0B
$3.5B
$6.7B
$11.6B
$17.2B
$23.7B
Source: eMarketer, November 2011
Interactive. Digital. Awesome.
US Mobile OS Trending
13
Source: comScore MobiLens, Dec-2005 to Dec-2001, US
Interactive. Digital. Awesome.
Market Data – August 2012
14
Interactive. Digital. Awesome.
Market Data – August 2012
15
Interactive. Digital. Awesome.
Growth Still to Come!
16
Smartphone Mobile Phone
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
953MM
6.1B
Interactive. Digital. Awesome.
A Final Warning
• 96% - encountered sites NOT optimized• 60% - leave website if it not mobile friendly• 67% - more likely to purchase from mobile site• 74% - more likely to return
So, how do you address?
www.BeTheThing.com/mobile(for more amazing stats)
17
Interactive. Digital. Awesome.
Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]
Thank YouIt’s Nice to Meet You
