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Insights from UT Austin Energy Poll on U.S. Consumer Attitudes
July 24, 2013 Sheril Kirshenbaum
Director of The Energy Poll
Page 2 Source: University of Texas at Austin Energy Poll
Impartial and authoritative source of public perspectives on energy to inform and guide
discussion, business planning and policy development
Page 3 Source: University of Texas at Austin Energy Poll
Background • First questionnaire developed in 2010 (Inaugural launch Oct. 2011) • Collaborative effort with representatives from academic institutions, polling companies, non-governmental organizations, energy producers and energy consumers
Fall 2012 – Third Release • Online survey conducted September 6-17, 2012 • 2,092 respondents, weighted to reflect U.S. Census demographics
Spring 2013 – Fourth Release • Online survey conducted March 11-20, 2013 • 2,113 respondents, weighted to reflect U.S. Census demographics
Page 4 Source: University of Texas at Austin Energy Poll
General Topics
• Energy prices and availability • Energy concerns • Satisfaction with government • Consumer behaviors and voting preferences
“Hot Topics” Spring 2012: Hydraulic Fracturing Fall 2012: Energy, Voting Behavior, and the 2013 Election Spring 2013: Consumer Attitudes on Energy Fall 2013: The Water-Energy Nexus
Page 5 Source: University of Texas at Austin Energy Poll
A Look At Respondents: Spring 2013
Age
Gender
Annual Income
Party
Page 6 Source: University of Texas at Austin Energy Poll
Who do you trust to provide information on how to conserve energy?
March 2013 Base: 2113. All results based on weighted data
Page 7 Source: University of Texas at Austin Energy Poll
Who do you trust to provide information on how to conserve energy?
March 2013 Base: 2113. All results based on weighted data
Page 8 Source: University of Texas at Austin Energy Poll
Trust the academic/scientific community to provide information on how to conserve energy
March 2013 Base: 2113. All results based on weighted data
Page 9 Source: University of Texas at Austin Energy Poll
March 2013 Base: 2113. All results based on weighted data
Trust the U.S. business community to provide information on how to conserve energy
Page 10 Source: University of Texas at Austin Energy Poll
How likely is it that you will do each of the following within the next 5 years?
September 2011 Base: 3406, September 2012 Base: 2092. All results based on weighted data
Page 11 Source: University of Texas at Austin Energy Poll
How likely is it that you will do each of the following within the next 5 years?
March 2013 Base: 2113. All results based on weighted data
Page 12 Source: University of Texas at Austin Energy Poll
Energy Efficient Appliances
March 2013 Base: 2113. All results based on weighted data
51% 51%
20%
30%
40%
50%
60%
70%
80%
Male Female
Likely to purchase energy efficient appliances in next 5 years
Page 13 Source: University of Texas at Austin Energy Poll
Energy Efficient Appliances
September 2012 Base: 2092 All results based on weighted data
Northeast (CT, MA, ME, NH, NJ, NY, PA, RI, VT)
Midwest
(IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI)
South (AL, AR, DC, DE, FL, GA, KY, LA, MD, MS, NC,
OK, SC, TN, TX, VA, WV)
West (AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT,
WA, WY)
Page 14 Source: University of Texas at Austin Energy Poll
March 2013 Base: 2113. All results based on weighted data
Energy Efficient Appliances
52%
47% 51%
54%
0%
10%
20%
30%
40%
50%
60%
70%
Northeast Midwest South West
Likely to purchase energy efficient appliances in next 5 years
Page 15 Source: University of Texas at Austin Energy Poll
March 2013 Base: 2113. All results based on weighted data
Energy Efficient Appliances
Page 16 Source: University of Texas at Austin Energy Poll
March 2013 Base: 2113. All results based on weighted data
Energy Efficient Appliances
53% 51%
57%
48%
0%
10%
20%
30%
40%
50%
60%
70%
Democrat Independent Libertarian Republican
Likely to purchase energy efficient appliances in next 5 years
Page 17 Source: University of Texas at Austin Energy Poll
March 2013 Base: 2113. All results based on weighted data
Energy Efficient Appliances
48%
55%
0%
10%
20%
30%
40%
50%
60%
70%
<$50K >$50K
Likely to purchase energy efficient appliances in next 5 years
Page 18 Source: University of Texas at Austin Energy Poll
Insulation
March 2013 Base: 2113. All results based on weighted data
40% 36%
0%
10%
20%
30%
40%
50%
60%
Male Female
Likely to improve insulation in the next 5 years
Page 19 Source: University of Texas at Austin Energy Poll
Insulation
March 2013 Base: 2113. All results based on weighted data
39% 35%
39% 37%
0%
10%
20%
30%
40%
50%
60%
Northeast Midwest South West
Likely to improve insulation in the next 5 years
Page 20 Source: University of Texas at Austin Energy Poll
Insulation
March 2013 Base: 2113. All results based on weighted data
40% 44%
32% 33%
0%
10%
20%
30%
40%
50%
60%
Democrat Independent Libertarian Republican
Likely to improve insulation in the next 5 years
Page 21 Source: University of Texas at Austin Energy Poll
Insulation
March 2013 Base: 2113. All results based on weighted data
38% 39%
0%
10%
20%
30%
40%
50%
60%
<$50K >$50K
Likely to improve insulation in the next 5 years
Page 22 Source: University of Texas at Austin Energy Poll
Insulation
March 2013 Base: 2113. All results based on weighted data
14%
26%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<$50K >$50K
Have already improved insulation
Page 23 Source: University of Texas at Austin Energy Poll
Solar Panels
31%
24%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Male Female
Likely to install solar panels in the next 5 years
September 2012 Base: 2092 All results based on weighted data
Page 24 Source: University of Texas at Austin Energy Poll
Solar Panels
25% 24%
25%
36%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Northeast Midwest South West
Likely to install solar panels in the next 5 years
September 2012 Base: 2092 All results based on weighted data
Page 25 Source: University of Texas at Austin Energy Poll
Solar Panels
29%
36%
41%
25%
20%
25%
30%
35%
40%
45%
50%
Democrat Independent Libertarian Republican
Likely to install solar panels in the next 5 years
September 2012 Base: 2092 All results based on weighted data
Page 26 Source: University of Texas at Austin Energy Poll
Solar Panels
25%
31%
0%
5%
10%
15%
20%
25%
30%
35%
<$50K >$50K
Likely to install solar panels in the next 5 years
September 2012 Base: 2092 All results based on weighted data
Page 27 Source: University of Texas at Austin Energy Poll
Energy Efficient Light Bulbs
March 2013 Base: 2113. All results based on weighted data
48% 44%
0%
10%
20%
30%
40%
50%
60%
70%
Male Female
Likely to purchase energy efficient light bulbs in the next 5 years
Page 28 Source: University of Texas at Austin Energy Poll
Energy Efficient Light Bulbs
March 2013 Base: 2113. All results based on weighted data
42% 43% 46%
51%
0%
10%
20%
30%
40%
50%
60%
70%
Northeast Midwest South West
Likely to purchase energy efficient light bulbs in the next 5 years
Page 29 Source: University of Texas at Austin Energy Poll
Energy Efficient Light Bulbs
March 2013 Base: 2113. All results based on weighted data
47% 49%
59%
41%
0%
10%
20%
30%
40%
50%
60%
70%
Democrat Independent Libertarian Republican
Likely to purchase energy efficient light bulbs in the next 5 years
Page 30 Source: University of Texas at Austin Energy Poll
Energy Efficient Light Bulbs
March 2013 Base: 2113. All results based on weighted data
45% 46%
0%
10%
20%
30%
40%
50%
60%
70%
<$50K >$50K
Likely to purchase energy efficient light bulbs in the next 5 years
Page 31 Source: University of Texas at Austin Energy Poll
Energy Audit
March 2013 Base: 2113. All results based on weighted data
35%
26%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Male Female
Likely to have a home energy audit performed in the next 5 years
Page 32 Source: University of Texas at Austin Energy Poll
Energy Audit
March 2013 Base: 2113. All results based on weighted data
28% 30%
34%
26%
20%
25%
30%
35%
40%
45%
50%
Northeast Midwest South West
Likely to have a home energy audit performed in the next 5 years
Page 33 Source: University of Texas at Austin Energy Poll
Energy Audit
March 2013 Base: 2113. All results based on weighted data
34%
32%
29% 28%
20%
22%
24%
26%
28%
30%
32%
34%
36%
38%
40%
Democrat Independent Libertarian Republican
Likely to have a home energy audit performed in the next 5 years
Page 34 Source: University of Texas at Austin Energy Poll
Energy Audit
March 2013 Base: 2113. All results based on weighted data
27%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
<$50K >$50K
Likely to have a home energy audit performed in the next 5 years
Page 35 Source: University of Texas at Austin Energy Poll
Smart Meters
September 2012 Base: 2092 All results based on weighted data
45% 44%
30%
35%
40%
45%
50%
55%
60%
Male Female
Use "smart meter" technology in the next 5 years
Page 36 Source: University of Texas at Austin Energy Poll
Smart Meters
September 2012 Base: 2092 All results based on weighted data
49%
39%
45% 47%
30%
35%
40%
45%
50%
55%
60%
Northeast Midwest South West
Use "smart meter" technology in the next 5 years
Page 37 Source: University of Texas at Austin Energy Poll
Smart Meters
September 2012 Base: 2092 All results based on weighted data
51% 50%
45%
38%
30%
35%
40%
45%
50%
55%
60%
Democrat Independent Libertarian Republican
Use "smart meter" technology in the next 5 years
Page 38 Source: University of Texas at Austin Energy Poll
Smart Meters
September 2012 Base: 2092 All results based on weighted data
41%
49%
30%
35%
40%
45%
50%
55%
60%
<$50K >$50K
Use "smart meter" technology in the next 5 years
Page 39 Source: University of Texas at Austin Energy Poll
Hybrid Vehicles
September 2012 Base: 2092 All results based on weighted data
38%
35%
20%
25%
30%
35%
40%
45%
50%
55%
60%
Male Female
Likely to own a hybrid vehicle in the next 5 years
Page 40 Source: University of Texas at Austin Energy Poll
Hybrid Vehicles
September 2012 Base: 2092 All results based on weighted data
40% 41%
44%
30%
20%
25%
30%
35%
40%
45%
50%
55%
60%
Democrat Independent Libertarian Republican
Likely to own a hybrid vehicle in the next 5 years
Page 41 Source: University of Texas at Austin Energy Poll
Hybrid Vehicles
September 2012 Base: 2092 All results based on weighted data
32%
41%
20%
25%
30%
35%
40%
45%
50%
55%
60%
<$50K >$50K
Likely to own a hybrid vehicle in the next 5 years
Page 42 Source: University of Texas at Austin Energy Poll
Hybrid Vehicles
September 2012 Base: 2092 All results based on weighted data
38%
31%
34%
44%
20%
25%
30%
35%
40%
45%
50%
55%
60%
Northeast Midwest South West
Likely to own a hybrid vehicle in the next 5 years
Page 43 Source: University of Texas at Austin Energy Poll
Which of the following is more likely to lead you to reduce your overall electricity consumption?
March 2013 Base: 2113. All results based on weighted data
Page 44 Source: University of Texas at Austin Energy Poll
Which is more likely to lead you to shift your electricity consumption from peak periods of the day to off-peak periods?
March 2013 Base: 2113. All results based on weighted data
Page 45 Source: University of Texas at Austin Energy Poll
Which of the following best reflects your attitude on energy usage labels at major retail stores?
March 2013 Base: 2113. All results based on weighted data
“Energy Saving”
“Energy Efficient”
Page 46 Source: University of Texas at Austin Energy Poll
Over the next five years, how do you think U.S. energy policy will affect your choices for more affordable and clean energy?
March 2012 Base: 2371, September 2012 Base: 2092, March 2013 Base 2113 All results based on weighted data
“Improve my choices”
Page 47 Source: University of Texas at Austin Energy Poll
Party differences on whether U.S. energy policy will improve choices for more affordable and clean energy
March 2013 Base: 2113. All results based on weighted data
Page 48 Source: University of Texas at Austin Energy Poll
Which of the following is more likely to lead you to reduce your household water consumption?
March 2013 Base: 2113. All results based on weighted data
Page 49 Source: University of Texas at Austin Energy Poll
Do you think climate change is occurring?
March 2012 Base: 2371, July 2012 Base: 1029. September 2012 Base: 2092, March 2013 Base: 2113 All results based on weighted data
Page 50 Source: University of Texas at Austin Energy Poll
Do you think climate change is occurring?
March 2012 Base: 2371. September 2012 Base: 2092, March 2013 Base: 2113 All results based on weighted data
Page 51 Source: University of Texas at Austin Energy Poll
Regional differences among Americans who think that climate change is occurring:
March 2013 Base: 2113 All results based on weighted data
Page 52 Source: University of Texas at Austin Energy Poll
Indicate if you think each of the following is a significant factor contributing to global climate change:
March 2013 Base: 2113. All results based on weighted data
Page 53 Source: University of Texas at Austin Energy Poll
Which of the following best reflects your views on the relationship between the environment and the economy?
March 2013, Base: 2113. All results based on weighted data
Page 54 Source: University of Texas at Austin Energy Poll
Would you be more likely to vote for a presidential candidate who supports..?
March 2013 Base: 2113. All results based on weighted data
Page 55 Source: University of Texas at Austin Energy Poll
How satisfied are you with the job that each is doing to address the energy issues most important to you?
March 2013 Base: 2113. All results based on weighted data
Satisfied
Page 56 Source: University of Texas at Austin Energy Poll
Compared to most people you know, how knowledgeable are you about how energy is produced, delivered and used?
March 2013 Base: 2113. All results based on weighted data
Page 57 Source: University of Texas at Austin Energy Poll
Compared to most people you know, how knowledgeable are you about how energy is produced, delivered and used?
March 2013 Base: 2113. All results based on weighted data
Knowledgeable
Page 58 Source: University of Texas at Austin Energy Poll
How concerned are you about each of the following?
March 2013 Base: 2113. All results based on weighted data
Page 59 Source: University of Texas at Austin Energy Poll
Which benefits do you most associate with natural gas production?
March 2013 Base: 2113. All results based on weighted data
Page 60 Source: University of Texas at Austin Energy Poll
Which benefits do you most associate with renewable energy sources?
March 2013 Base: 2113. All results based on weighted data
Page 61 Source: University of Texas at Austin Energy Poll
Where is it most important for the U.S. government to spend your tax dollars?
March 2013 Base 2113 All results based on weighted data
Page 62 Source: University of Texas at Austin Energy Poll
Where is it most important for the U.S. government to spend your tax dollars?
March 2013 Base 2113 All results based on weighted data
Natural gas
Page 63 Source: University of Texas at Austin Energy Poll
Where is it most important for the U.S. government to spend your tax dollars?
March 2013 Base 2113 All results based on weighted data
Renewables
Page 64 Source: University of Texas at Austin Energy Poll
Where is it most important for the U.S. government to spend your tax dollars?
March 2013 Base 2113 All results based on weighted data
Tied with “other”
Page 65 Source: University of Texas at Austin Energy Poll
Americans familiar with the term ‘hydraulic fracturing’ (sometimes referred to as ‘fracking’)?
March 2012 Base: 2371, September 2012 Base: 2092, March 2013 Base 2113 All results based on weighted data
Page 66 Source: University of Texas at Austin Energy Poll
When it comes to dealing with energy issues that face our nation, do you think things are headed in…?
September 2011 Base: 3406, March 2012 Base: 2371, September 2012 Base: 2092, March 2013 Base 2113 All results based on weighted data
The right direction
Page 67 Source: University of Texas at Austin Energy Poll
How relevant are energy issues to you?
March 2013 Base 2113 All results based on weighted data
Page 68 Source: University of Texas at Austin Energy Poll
www.utenergypoll.com
sheril.kirshenbaum@mccombs.utexas.edu
(512) 232-5942
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