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Energy and U.S. Consumers
June 3, 2014
Sheril Kirshenbaum Director of The Energy Poll
Page 2 Source: University of Texas at Austin Energy Poll
Impartial and authoritative source of public perspectives on energy to inform and guide
discussion, business planning and policy development
Page 3 Source: University of Texas at Austin Energy Poll
General Topics
• Energy prices and availability • Energy concerns • Satisfaction • Consumer behaviors and voting preferences
“Hot Topics” Spring 2012: Hydraulic Fracturing Fall 2012: Energy, Voting Behavior, and the 2012 Election Spring 2013: Consumer Attitudes on Energy Fall 2013: The Energy-Water Nexus Spring 2014: Energy Efficiency
Page 4 Source: University of Texas at Austin Energy Poll
Background • First questionnaire developed in 2010 (Inaugural launch Oct. 2011) • Collaborative effort with representatives from academic institutions, polling companies, non-governmental organizations, energy producers and energy consumers
Spring 2014 – Sixth Release • Online survey conducted March 3-17, 2014 • 2,133 respondents, weighted to reflect U.S. Census demographics • The margin of error was 3.0 percentage points at the widest interval
Page 5 Source: University of Texas at Austin Energy Poll
A look at respondents: Spring 2014
Wave 6
Gender (%): Male 48 Female 52 Age (%): 18-24 13 25-34 18 35-44 18 45-54 19 55-64 16 65+ 17 Average Age: 45.6 Ethnicity (%): Caucasian/White 69 Hispanic/Latino 14 African American/Black 11 Other 6 Annual HH Income (%): Less than $50,000 49 $50,000+ 47 Parent / Guardian Child <18 (%): Yes 30 No 69
Wave 6 Political Affiliation (%): Strong Democrat 16 Somewhat / Lean Democrat 21 Strictly Independent 15 Libertarian 4 Somewhat / Lean Republican 17 Strong Republican 14 Other 6 Voting Frequency (%): All 36 Most 29 About half 10 Less than half 9 None 12 Environmentalist? (%): Yes, ACTIVE environmentalist 14 Yes, PASSIVE environmentalist 36
No, not an environmentalist 46 Live In Hydraulic Fracturing State (%) Yes 20 No 27 Not Sure 53
Page 6 Source: University of Texas at Austin Energy Poll
When it comes to dealing with energy issues that face our nation, do you think things are headed in...?
Right Direction: 24%
Wrong Direction: 32%
Wave 6 Base: 2133 All results based on weighted data
Page 7 Source: University of Texas at Austin Energy Poll
%
Base: W1 = 3406, W2 = 2371, W3 = 2092, W4 = 2113, W5 = 2144, W6 = 2133 All results based on weighted data
Scale: 1 = Definitely the wrong direction, 5 = Definitely the right direction
When it comes to dealing with energy issues that face our nation, do you think things are headed in...?
Page 8 Source: University of Texas at Austin Energy Poll
Satisfaction with the job that each of the following is doing to address the energy issues that are most important to you
Rank as very/somewhat Satisfied
Wave 6 Base: 2133 Scale: 1 = Extremely Dissatisfied, 5 = Extremely Satisfied (with “Not Sure” option) All results based on weighted data Page 8 Source: University of Texas at Austin Energy Poll, March 2014
Page 9 Source: University of Texas at Austin Energy Poll
Base: W2 = 2089, W3 = 2092, W4 = 2113, W5 = 2144, W6 = 2133 All results based on weighted data
%
Scale: 1 = Extremely Dissatisfied, 5 = Extremely Satisfied
Satisfaction with the job that each of the following is doing to address the energy issues that are most important to you
Page 10 Source: University of Texas at Austin Energy Poll
Base: W2 = 2089, W3 = 2092, W4 = 2113, W5 = 2144, W6 = 2133 All results based on weighted data
%
Scale: 1 = Extremely Dissatisfied, 5 = Extremely Satisfied
Satisfaction with the job that each of the following is doing to address the energy issues that are most important to you
Page 11 Source: University of Texas at Austin Energy Poll
%
Scale: 1 = Strongly oppose, 5 = Strongly support Base: W5 = 2144, W6 = 2133 All results based on weighted data
Based on what you know, to what extent do you support or oppose the use of nuclear energy?
Page 12 Source: University of Texas at Austin Energy Poll
What is your top concern regarding nuclear power generation?
%
Base: W3 = 373, W5 = 556, W6 = 514 (Those who Oppose) All results based on weighted data
Page 13 Source: University of Texas at Austin Energy Poll
Do you think global climate change is or is not occurring?
Wave 6 Base: 2133 All results based on weighted data
Page 14 Source: University of Texas at Austin Energy Poll
Think global climate change is occurring
65%
73% 73% 72%
68%
60%
65%
70%
75%
80%
Mar-12 Sep-12 Mar-13 Sep-13 Mar-14
Page 15 Source: University of Texas at Austin Energy Poll
Please indicate the extent to which you think each of the following is a contributing factor in global climate change.
Wave 6 Base: 1440 (Climate change is occurring) All results based on weighted data
Page 16 Source: University of Texas at Austin Energy Poll
What level of influence do the following have on the environment?
Wave 6 Base: 2133 All results based on weighted data
Page 17 Source: University of Texas at Austin Energy Poll
Indicate the degree to which you trust each to provide you with information on how to conserve energy
Wave 6 Base: 1074 All results based on weighted data
Page 18 Source: University of Texas at Austin Energy Poll
Concern over…
Wave 6 Base: 2133 All results based on weighted data
Page 19 Source: University of Texas at Austin Energy Poll
Scale: 0 = Never heard of, 5 = Very familiar
Familiarity with the term “hydraulic fracturing” (sometimes referred to as “fracking”)?
Base: W2 = 2371, W3 = 2092, W4 = 2113, W5 = 2144, W6 = 2133 All results based on weighted data
Page 20 Source: University of Texas at Austin Energy Poll
Greatest concern regarding hydraulic fracturing
Wave 6 Base: 847 (Familiar with Fracking) All results based on weighted data
Page 21 Source: University of Texas at Austin Energy Poll
Which of the following best describes your feelings about regulation for hydraulic fracturing?
Wave 6 Base: 847 (Familiar with Fracking) All results based on weighted data
Page 22 Source: University of Texas at Austin Energy Poll
Who do you trust most to provide accurate, impartial information on hydraulic fracturing?
Wave 6 Base: 847 (Familiar with Fracking) All results based on weighted data
Page 23 Source: University of Texas at Austin Energy Poll
The federal government focus on developing…
Base: W5 = 2144, W6 = 2133 All results based on weighted data
Fall 2013 Spring 2014
Page 24 Source: University of Texas at Austin Energy Poll
The U.S. should permit the export of natural gas to other countries.
Base: W4 = 2113, W5 = 2144, W6 = 2133 All results based on weighted data
%
Scale: 1 = Strongly disagree, 5 = Strongly agree
Spring 2013 Fall 2013 Spring 2014
Page 25 Source: University of Texas at Austin Energy Poll
Where is it most important for the U.S. government to spend your tax dollars, and separately, where is it least important?
Wave 6 Base: 2133 All results based on weighted data
Page 26 Source: University of Texas at Austin Energy Poll
2
2
2
3
2
4
3
5
4
4
4
7
15
18
20
20
21
21
30
28
32
30
31
25
41
37
32
33
31
30
Creates jobs
Lowers costs
Provides energy security
Increases energyefficiency
Boosts U.S. manufacturing
Lowers carbon emissions
1 = Not A Benefit At All 2 3 4 5 = Very Significant Benefit
Wave 6 Base: 2133 All results based on weighted data
To what degree do you perceive each of the following to be a benefit of domestic natural gas production?
Page 27 Source: University of Texas at Austin Energy Poll
Benefits most associated with renewable energy sources
Wave 6 Base: 2133 All results based on weighted data
Page 28 Source: University of Texas at Austin Energy Poll
Which benefits do you most associate with energy efficiency?
Wave 6 Base: 2133 All results based on weighted data
Page 29 Source: University of Texas at Austin Energy Poll
Which of the following do you associate with this symbol when displayed on a product?
Wave 6 Base: 2133 All results based on weighted data
Page 30 Source: University of Texas at Austin Energy Poll
A priority 79%
Not a priority
4%
Neutral 17%
Is energy efficiency a priority?
Wave 6 Base: 2133 All results based on weighted data
Page 31 Source: University of Texas at Austin Energy Poll
Consider water conservation and energy efficiency a priority
Base: W5 = 2144, W6 = 2133 All results based on weighted data
Scale: 1 = Not a priority at all , 5 = A high priority
Page 32 Source: University of Texas at Austin Energy Poll
Who’s responsible for driving energy efficiency?
Consumers
29%
Industry 24%
State or local government
9%
Federal government
36%
Other 2%
Wave 6 Base: 2133 All results based on weighted data
Page 33 Source: University of Texas at Austin Energy Poll
Where do you think the U.S. should be spending the most money on research and development?
Energy efficiency
41%
Nuclear power
11%
Clean coal
8%
Renewables (solar, wind)
40%
Page 34 Source: University of Texas at Austin Energy Poll
Where do you think you have the opportunity to save the most money from improvements in energy efficiency?
48%
21% 19%
11%
1% 0%
10%
20%
30%
40%
50%
60%
Home heating/ air
conditioning
Transportation(personalvehicle)
Homeappliances
Home lighting Other
Page 35 Source: University of Texas at Austin Energy Poll
Likely to do each of the following within the next 5 years
Base: W1 = 3406, W3 = 2092, W5 = 2144, W6 = 2133 All results based on weighted data
%
Scale: 1 = Not at all likely, 7 = Very likely
Page 36 Source: University of Texas at Austin Energy Poll
Performance of products that are labeled “energy efficient” vs others
Wave 6 Base: 2133 All results based on weighted data
Page 37 Source: University of Texas at Austin Energy Poll
Top influences on your decision to purchase an energy efficient product?
Wave 6 Base: 2133 All results based on weighted data
Page 38 Source: University of Texas at Austin Energy Poll
How much did energy efficiency influence the selection of your current home?
Influence: 30.3% Not An Influence: 43.9%
Wave 6 Base: 2133 All results based on weighted data
Page 39 Source: University of Texas at Austin Energy Poll
Feelings with regard to the US government’s role in preparing us for future energy needs
Should Do More: 58.3% Trying to Do Too Many Things: 23.2%
Wave 6 Base: 2133 All results based on weighted data
Page 40 Source: University of Texas at Austin Energy Poll
In the next election, would you be more likely or less likely to vote for a presidential candidate who …?
Wave 6 Base: 2133 All results based on weighted data
Page 41 Source: University of Texas at Austin Energy Poll
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Page 42 Source: University of Texas at Austin Energy Poll
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