Indaba Music: Unlocking Creativity - New Marketing Opportunities with Music

Unlocking Creativity

TALK ABOUT US USING

#FUTUREMTHE EVENT

#INTHEMIX

New Marketing Opportunities with Music

What we’re here to talk about…

• Today, finding marketing partners that align with your brand is a challenge

• To develop quality opportunities for creative audiences is even harder

• Converse + Indaba Media brought Converse Rubber Tracks studio online. Communities and fans now come together for creative, social, quality opportunities

Hear How

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Introductions

• Moderator– Kate Pokorny, Pluck PR (@katepokorny)

• Panelists– Geoff Cottrill, CMO, Converse Inc. (@RubberTracksNYC)– Sean Rosenberg, SVP, Indaba Media (@IndabaMusic)– Lauren Zettler, Vocalist, I Am Lightyear (@IAmLightyear)

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Converse “In The Mix”

• Extend content investment through remix

• Develop emerging artist through fan engagement• Activate new content• Reach new audience

through social sharing

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Interactive Marketing

How have traditional marketing partnerships been modernized with digital

integration?•Anecdotes

•Trends•Measurement

•Benefits#INTHEMIX 5

Artist Marketing

What are the newest opportunities and challenges for artists online?

•Discovery•Awareness

•Participation•Curation

•Evolving influencers#INTHEMIX 6

Brand Benefits

Why do brands get involved in music?•Partner alignment•Audience affinity•Business goals

•Closer to content•New music platforms

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What’s Next?

• Music: changes for brands• Artists: ways to get their break• Fans: consumption evolution

Q&A

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