18

2011 ATTA Presentation INDABA

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: 2011 ATTA Presentation INDABA
Page 2: 2011 ATTA Presentation INDABA

Members of theAdventure Travel Trade Association

Grootbos PrivateNature Reserve

Page 3: 2011 ATTA Presentation INDABA

MembersTotal 723 Corporate members

Tour Operators 496 (193 are buyers)

Tourism Boards 60

Industry Partners 139

Association Partners 28

Page 4: 2011 ATTA Presentation INDABA

Destinations Buyers (Sellers)

South America 104 (31)

Africa 95 (41)

Asia 90 (27)

Europe 86 (38)

North America 84 (7)

Arctic/Antarctic 41

Middle East 31 (10)

South Pacific 37 (5)

Page 5: 2011 ATTA Presentation INDABA

Location of MembersNorth America 55%

Europe 19%

South America 11%

Asia 8%

Africa 5%

Oceania 2%

Page 6: 2011 ATTA Presentation INDABA

ATTA Research Initiatives

Jenman SafarisIthala Game Reserve

Page 7: 2011 ATTA Presentation INDABA

Adventure Tourism represents

an $89 billion market

Page 8: 2011 ATTA Presentation INDABA

Durmitor, MontinegroPhoto Courtesy: MNTO

Page 9: 2011 ATTA Presentation INDABA

Operator Revenue in 2010 vs 2009

Tour Operators

Revenue is Down Revenue is Up0%

10%

20%

30%

40%

18.79%

33.78%

Average Change in Gross Revenue in 2010 compared to

2009

Up Down Flat I Don't Know

0%10%20%30%40%50%60%70% 66%

15% 14%5%

Total Gross Revenue in 2010 compared to 2009

Page 10: 2011 ATTA Presentation INDABA

Tour Operators

Page 11: 2011 ATTA Presentation INDABA

Tour Operators

Page 12: 2011 ATTA Presentation INDABA

Tour Operators

Page 13: 2011 ATTA Presentation INDABA

Does your tourism organization recognize Adventure Tourism as a stand-alone segment of the overall leisure travel market?

YES - 84.5%

NO - 15.5%

Tourism Boards

Page 14: 2011 ATTA Presentation INDABA

Chiapas Photos Courtesy Dennis Coello / Austin-Lehman Adventures

Page 15: 2011 ATTA Presentation INDABA
Page 16: 2011 ATTA Presentation INDABA
Page 17: 2011 ATTA Presentation INDABA
Page 18: 2011 ATTA Presentation INDABA

Chiapas Photos Courtesy Dennis Coello / Austin-Lehman Adventures