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- 1. THE USE OF MOTIONGRAPHICS ANDCOMPOSITING INIDENTS.Raymond
Arandia
- 2. Why are Idents Important? Attracts audienceIdents are
important as it attracts the audiences. To be noticedIdents help
channels be easily and quicklyrecognised as they have a tendency to
show areoccurring theme or style. Visual RepresentationIdents
visually represent a channel. The channelsbrand and
personality.
- 3. How are Idents enhanced byMotion Graphics/Compositing?Motion
Graphics and Compositing enhanceidents by making it more unique and
exciting.With motion graphics and compositing you arenot limited
when creating unique and excitingidents. It is more appealing and
attracts. An identwith animation or mind blowing visual effects
cando a good job of keeping the audience tuned inand interested. It
can enhance the way achannel is viewed for e.g. if a channel uses
3danimation in its idents it may suggest that itscurrent, exciting,
unique etc.
- 4. Design Choices that should beConsidered Colour Typography
Graphics Movement Visual effects
- 5. ColourColour is an important decision when designingan
ident. Colours in indents can be a key factorof recognizing a
brand. It may even be moreeffective than a logo in some cases. For
e.g.white and purple can be easily recognised as E4and red and
white can be easily recognised asFX. Certain colours are reflected
on the mood,theme, style and personality of a channel sochoosing
the correct colour needs to reflect onthe channel.
- 6. TypographyIn whatever way the typography is depicted the
font muststay the same or similar. This helps the audienceremember
the brand for their certain font of thetypography. To do this the
typography needs to be uniqueand clear. Custom made that shows the
personality of thebrand. The typography can be depicted in many
ways forthe theme but usually the font stays the same. For e.g.
Inthese two HBO idents the font is the same yet the surfaceis
altered changing the effect and giving it a differenttheme .
- 7. GraphicsThe graphics in idents can be the main
attractionwhen the audience sees an ident. It can bepresented in 2D
or 3D and can be used for thelogo, typography, images etc. Other
elementsthat should be considered are the colour, sizeand style
choices. The graphics in an ident mayreoccur for other following
idents so the correctchoice must be considered to enable
audiencesto be attracted.
- 8. MovementThe amount of movement in idents should be
considered.As movement is a key factor that enhances the
interestsof the audience and makes the ident more exciting andeye
appealing. Idents usually have lots of movement andare never
stationary. The movement can come from thelogo, objects, the
scenery etc. This can be animation, liveaction etc. Things to
consider about movement is thespeed, the motion, the timing and
placement. Depending
- 9. Visual EffectsThe use of visual effects in todays Idents is
usedregularly. Giving it a high quality and a highdefinition look.
Channels use visual effects inidents to try stay updated and give
it a new andrefreshing look to previous idents. When havingvisual
effects in idents various things need to beconsidered such as the
type of visual effect thatwill be used(animation, live-action
effect etc.)
- 10. Overview of Key/pivotal Idents Sky Movies Showcase ident E4
ident - Living Room (December 2007) E4 ident - Barn (December
2007)
- 11. Sky Movies Showcase ident (2011)
- 12. Sky Movies Showcase ident (2011)This sky movies ident uses
great use of motion graphics andcompositing. Main elements used in
this ident are the graphicsand visual effects and clear use of
compositing is seen. Theseelements are used in the background,
buildings and scenery.This is shown in different places and times.
Although there is nota colour(s) that represent the brand the
colours used are clearand bold. The logo is revealed at the end
with the typographybeing a fine white colour with a basic but clear
font that isbacked up by a bold purple and blue background frame
showingthe colours of the ident. There is a lot of movement
happening inthis ident. The camera moves left in a panoramic
motion, thereare birds, flares, sparkles, particles, objects and
people that areconstantly moving that keep the audience interested
at all times.Sky Movies Showcase 2011 ident is highly visually
appealingand exciting that shows exactly what the channel is
about.
- 13. E4 ident - Living Room (December2007)
- 14. E4 ident - Living Room (December2007)E4s Living Room Ident
is full of creativity and afun mood and atmosphere. It uses the
coloursvibrant purple and white which is recognised asE4. The logo
is shows several different ways andseveral times. It shown in the
form of cds, spraypaint, on boxes and more. This is how
motiongraphics is used, mainly being stop-motionanimation or
Claymation and is most likely set in a3D room. Two sheeps have been
composited in.The main center E4 logo is done by motiongraphics and
also composited. Some visualeffects is used from the small rockets
being firedaround the room.
- 15. E4 ident - Hotel (December2007)
- 16. E4 ident - Hotel (December2007)E4s Hotel ident show
repetition in the designchoices it uses. Such as the colours,
theme,creativity, style and even characters. For e.g. thecolours
purple and white are still used. The logo isalso shown in different
ways, animation and a 3Droom is used. Using the same style of
presentingmeans that the audience can easily recognise thebrand as
similar idents have been usedpreviously. Both Idents are in the
same format.