Identifying and Engaging with Influencers workshop at #HITMC By Shahid N. Shah

Identifying and Engaging with Influencers workshop at #HITMC

By Shahid N. Shah

2

Influential Networks

www.influentialnetworks.com

Influence what?• Promotion• Sharing• Buying• Affiliating• Selling

• Mindshare• Thought leadership• Amplify message• Bring people up to

speed, education, sharing,

• Ideas• News

3

Influential Networks

www.influentialnetworks.com

Why do you need influencers?• Ideate content• Qualify content• Contextualize content• Create content• Find distribution venues• Distribute content• Amplify distribution

– Reach– Engage– Amplify

• Letting influencers do what they’re good at

• Enroll others into promoting or messaging ideas

• Vetting “big ideas”• Vetting a new segment (is it

a real pain point, new industry subject area, etc.)

• Adding a more human touch to materials

www.influentialnetworks.com 4

Influential Networks

What is an influencer?

www.influentialnetworks.com 5

Influential Networks#HealthIT Influencers are Niche

www.influentialnetworks.com 6

Influential NetworksWhy would they care about you?

7

Influential Networks

www.influentialnetworks.com

Why would they share?• Integrity• Credibility• Relevance• Novelty• Quality• Trust• Referral (who’s passing it

along)• Availability (don’t ask to share

a link behind a paywall)• Save time

• What else?

8

Influential Networks

www.influentialnetworks.com

Don’t ask for a favor, give first• Share their content• Tweet / post their links• Leave comments on their blog• Leave messages on FB/G+

pages and LinkedIn• Research whether they allow

guest posts and submit something

• Start social media conversations so that they start to wonder who you are

• Excerpting their content on your blog– Pointing out explicity to the

influencer about doing it• Ask their permission to use

their content– Remind that you will link back

(adds support / respect)– Remind them that comments

on your site end up outside their blog (but when a new comment arrives, let them know)

9

Influential Networks

www.influentialnetworks.com

Influence how?• Talk about you at a

conference• Write a blog post about you• Tweet or share LinkedIn/other

links about you• Show up in a video• Allow you to guest post on

their site• Write white papers under

their brand for you• Extend authority through…

• What else?

www.influentialnetworks.com 10

Influential Networks

Don’t stalk, talk instead

www.influentialnetworks.com 11

Influential NetworksDon’t pretend, relate instead

www.influentialnetworks.com 12

Influential Networks

Don’t assume influence

Thank You