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Certifications geared for workloads and use cases
New deep-dive certifications aligned to the solutions you sell
Process for engaging in IBM programs
Information and resources
IBM Storage systems certification update
1 2 3 4
3 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
We want our IBM Business Partners to succeed in today’s dynamic marketplace, and for that reason we’re revising our storage systems certification program to better align with the demands of modern workloads. These certifications open the door to new sales opportunities by demonstrating your personal skills and the skills of your company, and they better help you to provide technical advice to customers and prospects.
Today’s businesses find themselves in the digital and artificial intelligence (AI) eras, and storage needs to be always on, designed specifically for these eras and able to rapidly scale to accommodate growth without service interruption. Tremendous opportunity exists to help customers meet these goals, and the credentials you hold can be a determining factor in opening up new opportunities. IBM storage certification offers credentials for success in multiple sales areas available for IT professionals.
Certifications geared for workloads and use cases
Certifications geared for workloads and use cases
4 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
Many organizations are adopting multicloud architectures for AI solutions, and storage systems and software play a critical role as an enabling foundation. These solutions empower enterprises to drive significant storage revenue in several ways. Examples include:
• Helping improve data economics with virtualization• Transforming business analytics with storage
arrays equipped with flash technology• Improving management and protection of
business-critical data• Allowing easy management of large data volumes
and scaling software-defined storage (SDS) for cloud and analytics
Reflecting these realities, we’re supporting new and revised 2018 Storage Competencies with new certifications as a way to demonstrate skills and meet the requirements for participation in the IBM Business Partner program. Overall, IBM storage solutions encompass several categories in a comprehensive solutions portfolio that aligns with a taxonomy for sales conversations.
Certifications geared for workloads and use cases
5 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
Certifications geared for workloads and use cases
Scale-out file Scale-out block Scale-out object Virtualized block
IBM Cloud ObjectStorage system
IBM Elastic Storage Server
IBM XIV Gen3
IBM StorwizeV5030F
IBM StorwizeV7000F
IBM StorwizeV5000
IBM StorwizeV7000
IBMFlashSystem
V9000IBM
FlashSystemA9000
IBMFlashSystem
A9000R
SAN VolumeController
High-end server Tape andvirtual tape
IBM TS7700Family
IBM TS2900Autoloader
Tapelibraries
LTO-8 andtape drives
Acceleration
IBM FlashSystem 900
IBM DS8884
IBMDS8884F
IBM DS8886
IBMDS8886F
IBMDS8888F
Backup and archive Management and cloud
Infrastructure
Cluster virtualization
Backup
Archive
Virtual machinedata availability
Monitoringand control
Privatecloud
Hybrid clouddisaster recovery
High-performancecomputing
High-performanceanalytics
New-generationworkloads
Copy datamanagement
Available as VersaStack solution by Cisco and IBM
Networking
IBM Storage and SDI solutions constitute a comprehensive, award-winning portfolio.
6 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
IBM Cloud Object Storage
Certification titles and content align the portfolio with a new taxonomy for sales conversations and solutions.
IBM FlashSystem 900
Application acceleration
VersaStack
IBM PurePower
Converged infrastructure
IBM FlashSystem V9000
IBM Storwize V7000F
IBM Storwize V5030F
IBM Storwize V7000
IBM Storwize V5000
IBM SAN Volume Controller (SVC)
IBM Spectrum Virtualize
Virtualized storageBlock storage virtualization with
enterprise data services forheterogeneous environments
Grid-scale cloudBlock storage purpose-
engineered for public, private and multicloud solutions
IBM FlashSystem A9000R
IBM FlashSystem A9000
IBM XIV
IBM Spectrum Accelerate
Business critical Highest availability, business-critical storage for mainframe
and open systems
Big dataHighly scalable storage for growing oceans of
file and object data
Management and cloud
Backup and archive
IBM Spectrum Archive
IBM Spectrum Protect Plus
IBM TS7700 family IBM TS2900 Autoloader
IBM TS7700 family
IBM Spectrum Protect
IBM Elastic Storage Server (ESS)
IBM Spectrum Scale
IBM Spectrum NAS
IBM Spectrum LSF
IBM Spectrum Symphony
IBM Spectrum Conductor
Cluster virtualization
Integrated solution
Software
Cloud service
Appliance
Specialty
Converged infrastructure
All flash
IBM DS8888F
IBM DS8886F
IBM DS8884F
IBM DS8886
IBM DS8884
Tape libraries
LTO-8 and tape drives
IBM Spectrum Control
IBM Spectrum Copy Data Management
IBM Spectrum Virtualize for Public Cloud
IBM Spectrum Access
Certifications geared for workloads and use cases
7 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
The new Technical Sales certifications align directly to the virtualized storage, grid-scale cloud and business-critical data offerings. These and the Storage Technical certifications cover software-defined computing, converged infrastructure, application acceleration, data protection, archive and retention, and more. Visit the IBM Professional Certification Program page for details.
How systems certifications are changingTraditionally, we have divided our systems certifications into three general types:
• Sales certifications (new workload and traditional workload certifications): Designed to support company authorization to sell and for individuals to demonstrate their storage sales capabilities, these certifications now relate to the problems you solve for customers and how to position and talk about our systems.
• Cross Storage, Technical certification: This certification is a requirement for Competency program participation and authorization. The content is sales oriented but with more technical information.
• Deeper technical certifications by product and solution family: These certifications require deep technical skills and are optional for Competency participation.
New workloadsales
Traditionalworkload sales
Storagetechnical
Virtualized storageIBM Storwize,
IBM FlashSystem V9000 and IBM Spectrum Virtualize
Grid-scale cloudIBM XIV, FlashSystem A9000 and IBM Spectrum Accelerate
Business-critical storageIBM DS8000 and
Enterprise SAN
Helping individualsdemonstrate skills
Helping companiesparticipate in programs
Storage solutionsales skills
Broad storagetechnical sales skills
Deeper technicalsales skills
Required for authorization to sell and for the storage competency program
Optional for the storage competency program
Certifications geared for workloads and use cases
8 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
The new model helps simplify these certification areas. First, new workloads such as web apps, social media and big data are based on cloud-era architectures, while traditional workloads such as SAP, Oracle or Microsoft on premises are based on n-tier application architectures from before cloud. The new certifications reflect these differences.
Second, the technical certifications needed for authorization to sell are no longer divided into enterprise and midrange, but are combined into the one storage technical offering designed for today’s market opportunities. At a higher level, this offering includes all of the technologies covered in more detail in our deep technical offerings.
And third, instead of five deep technical offerings designed to show skills based on individual products, we are moving to deep technical offerings in three key solution areas: virtualized storage, grid-scale cloud and business-critical storage.
Enterprise sales
Midrange sales
Enterprise technical
Midrange technical
IBM Storwize
IBM FlashSystem
IBM XIV
IBM DS8000
Tape storage
Combine product contentDivide by solution/
workload New workload
sales
Traditionalworkload sales
Storagetechnical
Virtualized storageIBM Storwize,
IBM FlashSystem V9000 and IBM Spectrum Virtualize
Grid-scale cloudIBM XIV, FlashSystem A9000 and IBM Spectrum Accelerate
Business-critical storageIBM DS8000 and
Enterprise SAN
Older certifications New certifications
Storage solution sales
Broad storagetechnical sales
Deeper technicalsales
Certifications geared for workloads and use cases
9 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
New deep-dive certifications aligned to the solutions you sellThe new deep technical certifications typically cover software products supported by a choice of appropriate hardware infrastructure. For example:
Virtualized storage certification (see Virtualized storage infrastructure on page 10) covers IBM Spectrum Virtualize software plus IBM Storwize and IBM FlashSystem hardware on which it is integrated and deployed. Customers also have the option of deploying on select non-IBM hardware.
Grid-scale cloud storage certification (see Cloud on page 11) is based on IBM Spectrum Accelerate software, which is designed to enable cloud environments and allows rapid deployment of block storage services. This certification also covers multiple hardware options.
Business-critical storage certification (see Business critical on page 12) covers high availability storage for IBM Z and IBM i, with a choice of midrange and enterprise hardware offerings.
New deep-dive certifications aligned to the solutions you sell
10 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
Virtualized storage infrastructure Enterprise data services for heterogeneous environments
All-flash, hybrid and software-only solutions built on IBM Spectrum Virtualize software virtualize external storage under single management and extend rich data services to externalized capacity to reduce both CAPEX and OPEX.
Integrated solutions Appliance Software
IBM FlashSystem V9000
IBM Storwize V7000IBM Storwize V7000F
IBM Storwize V5000IBM Storwize V5030F
IBM SAN VolumeController
Entry Midrange Enterprise
Available as VeraStacksolution by Cisco and IBM
Entry-level hybrid and all-flash block storage
Midrange hybrid andall-flash block storage
IBM FlashCoretechnology optimized
Enterprise all-flashblock storage
EconomyA low-entry cost, fully integrated solution for traditional applicationsand general-purpose
databases
Scalability A highly scalable, high-
performance virtualizationsolution for traditional
applications and general-purpose databases
PerformanceA solution that offers
the highest performance and fully integrated
virtualization
FlexibilityA solution that virtualizes
data centers to helpimprove existing storage
without addinginfrastructure
VersatilityAn offering that deploysand runs on industry-
standard serverswith low-cost virtualization
Enterprise virtualizationof flash and hybrid
block storage
Enterprise software-only block storage
virtualization
New deep-dive certifications aligned to the solutions you sell
11 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
Cloud Simple-to-manage, consistent performing cloud applications
Highly parallel block storage purpose-engineered for cloud and managed services
Integrated solutions
IBM FlashCore technology optimized Built with
Software
IBM FlashSystem A9000 IBM FlashSystem A9000R
Cloud service
Best performance with full-time data reduction
Software-definedblock storage
All-flash block storageAll-flash block storage
IBM XIV Gen3
Hybrid block storage
Capacity-optimized,tuning-free performancefor dynamic workloads
For cloud service providers, virtual desktop infrastructure (VDI) and VMware workloads
For mixed workloads,VDI/VSI at scale
A managed service and software that run on
commodity x86 serversoffer advanced features
that are well testedand help deliver consistent
performance, even withmixed workloads
New deep-dive certifications aligned to the solutions you sell
12 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
IBM DS8884IBM DS8884F
All-flash
All-flash
All-flash
IBM DS8886IBM DS8886F
IBM DS8888F
Business critical Highest availability and reliability
For mission-critical databases and applications that analyze transactional data on IBM Z and IBM i systems
Fully integrated solutions
Midrange Enterprise
Midrange hybrid andall-flash block storage
Midrange hybrid andall-flash block storage
Enterpriseall-flash block storage
Low-entry cost,business-class storage
for midrange enterprises
High-performance, enterprise-class storage
for large corporations
High-performance,analytics-class
storage solution
For storage sales, our competitors may be forced by necessity to overstate the suitability of their products for certain use cases. In contrast, our
comprehensive hardware and software storage portfolio delivers the coverage and capability enterprises need with highly optimized solutions.
Our new deep technical certifications back you up with the knowledge you need to apply these solutions in today’s data centers.
New deep-dive certifications aligned to the solutions you sell
13 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
In addition to revamping our certifications to reflect current sales conversations, we also look forward to these changes motivating increased Business Partner participation. Acquiring certifications helps Business Partners progress through levels of IBM PartnerWorld membership, gaining benefits that range from increased support to greater sales margins.
The process for engaging in our certification programs is straightforward:
• Go to your PartnerWorld portal dashboard or work with your IBM representative to check your certification status
• Explore the full range of certifications offered for IBM storage systems
• Register for the IBM Certification training of your choice
• Access complimentary online courses and tutorials to prep for your certification test
• Share your IBM Certification transcripts with others
Process for engaging in IBM programs
Process for engaging in IBM programs
14 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
Showcase your skills in social media with an IBM Professional Certification badge:
• You need one or more competencies to attain silver, gold and platinum levels
• To attain the storage competency, you need to hold storage certifications
• Two levels of competency exist: Specialist (4 technical and 4 sales certifications required) and Expert (8 technical and 8 sales certifications needed)
We want to help as many Business Partners as possible to sell more products, and certification training that is highly relevant to today’s customers
and their needs offers a powerful method for success. Our certifications focus on driving business and new solutions with Business Partners, building software-defined and solution skills with current hardware sellers and providing solid support to help reduce Business Partners’ cost of sale.
As always, we are dedicated to working with PartnerWorld and distributors to help willing Business Partners grow with IBM.
Process for engaging in IBM programs
15 Certifications geared for
workloads and use cases New deep-dive certifications
aligned to the solutions you sell Process for engaging
in IBM programs Information and
resources
IBM Storage systems certification update
Information and resourcesAre you ready to expand your reach, open new revenue streams and build your brand? Get started today. Be aware of the timing of certification changes, and download valuable resources to help you get started.
Timetable for certification program changesAll new certifications are and have been available since the end of August 2017 (see details at ibm.com/certify). New certifications immediately count toward competency, and they also count toward authorization to sell, if applicable in your geography. From April 30, 2018, older versions of certifications are no longer accepted for competency or authorization to sell.
If you support or manage your company’s partner programs, then checking to see how these changes impact your organization is critical.
Your links to success • Go to the Business Partner console to check your certifications and
program status• Get more information about the PartnerWorld program • See the details on storage competencies • Look at a listing of sales and technical certifications • Use these administrator tools to update employee profiles once certified • Read this IBM Channel Communication letter on recertification
planning requirements
Get startedIBM Certified Specialist education roadmaps for six IBM Storage Systems certifications
Information and resources
IBM Traditional Workloads Sales V1 Series: C9020-660PW code: 32002401https://ibm.co/2DyaF0K
IBM Grid-Scale Cloud Storage V1 Series: C9020-661PW code: 23003007https://ibm.co/2G55Omc
IBM Virtualized Storage V1 Series: C9020-662PW code: 23003605https://ibm.co/2DvlQrD
IBM Business Critical V1 Series: C9020-663PW code: 23002406https://ibm.co/2Dxh2lV
IBM New Workloads Sales V1 Series: C9020-667PW code: 32002501https://ibm.co/2n11Umh
IBM Storage Technical V1 Series: C9020-668PW code: 24108213https://ibm.co/2F3rVIq
© Copyright IBM Corporation 2018
IBM Corporation New Orchard Road Armonk, NY 10504
Produced in the United States of America February 2018
IBM, the IBM logo, ibm.com, Cloud Object Storage System, DS8000, IBM Elastic Storage, IBM FlashCore, IBM FlashSystem, IBM Spectrum, IBM Spectrum Accelerate, IBM Spectrum Archive, IBM Spectrum Conductor, IBM Spectrum Control, IBM Spectrum Protect, IBM Spectrum Scale, IBM Spectrum Storage, IBM Spectrum Symphony, IBM Spectrum Virtualize, IBM Z, LSF, PartnerWorld, PurePower System, Storwize and XIV are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml
This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.
THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.
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