How to Promote and Optimize Your Blog Posts

Tips on getting your posts found online

www.mikebindrup.com

HOW TO PROMOTE AND OPTIMIZE

YOUR BLOG POSTS

WRITING CONTENT• Don’t write to optimize• Write your content for your target

audience• Give them what they want• Start with a headline

CREATING HEADLINES

USE FLICKR• Upload your marketing photos• Change the name to reflect content• Tag your photos• Use Creative Commons licensing

USE PHOTO CREDITS

Photo: Steve Snodgrass, Creative Commons License, Some rights Reserved

Leave feedback for the photographer with your URL

HEADLINES• Most important info for the post

• How Google finds your content (eg Burning Out – It Happens)

• Ask yourself: What are people searching for?

• Don’t use industry jargon. eg. CPM PEO REO

• Longer is better - Use : ;

• Long tail - Keyword rich

BODY• Use Sections• <H1> <H2> Big and Bold• Repeat Keywords• Use (2) Outbound Links (References)

PROMOTE• Google+ , Facebook, Twitter• Linkedin, Pinterest, Instagram• Email List• Article Sites